Skip to main content

SEWA coops may explore 'using' digital platforms UrbanClap, UPI, Amazon, Myntra

By Rajiv Shah
Is the Self-Employed Women’s Association (SEWA), India’s premier organization representing mainly working women in the informal sector of Ahmedabad, and cooperatives promoted by it, readying themselves to enter into the new arena of finding a space in the online market? It would seem so, if a two-day SEWA workshop, in which, among others, tens of representatives of national and international women’s cooperatives participated is any indication.
The two-day workshop, which took place on August 8-9, “unpacked four themes”, access to finance, online economy and digitisation, market linkages and governance, even as discussing the need to explore possibilities of how to use available digital platforms for women’s cooperatives, such as UrbanClap, UPI, Amazon and Myntra.
Insisting their tieup into the women’s cooperatives can “transformed the way we work”, a concept note presented at the workshop said, in the current globalized liberal business environment, women’s cooperatives would need to compete and  ensure that “they don’t lose their market share to other forms of cooperatives or corporate enterprises.”
As of today, SEWA-run women's cooperatives produce and market artisan and organic agricultural products, ranging from garments, embroidery works and puppetries to red chilies, turmeric, coriander, quinoa and holy basil. These have limited reach, as they are sold at selected consumer and wholesale outlets as also fairs held in different parts of the country.
Some of the cooperatives also buy raw produce from the members, processes and packages these products, and then markets them to local traders and also to individual households. A wider outreach through online market would help, because traditional arts and crafts have been an unexplored market with fewer options to promote and sell various handicraft products.
Wanting women’s cooperatives to acquire “knowledge of modern technologies and market linkages” to ensure “the sustainability of women’s cooperatives”, the concept note said, “Networking amongst women for engaging in business development and exploring possibilities to enter into business agreements for procurement and sale of respective products is an important need of the hour”.
Agreeing that banking institutions may be “willing to fund new-age start-ups, but similar avenues are lacking for women’s cooperatives”, the concept note, however, believed, “The financial recession and subsequent consolidation of evidence on widespread disparities in wealth” has simultaneously “resulted in the rise of a solidarity economy in which cooperatives again play a central role.”
The concept note said, “Cooperatives continue to be the only viable alternative to the volatility and exploitation of the free-market economy and may therefore be one of the few institutional structures that can provide a modicum of balance between the disparate groups within both India, and globally. Finding means to support and enhance the capabilities of these cooperatives is therefore imperative.”
The concept note said all this and more, even as Mirai Chatterjee, chairperson, SEWA Cooperative Federation, having a membership of 106 women’s cooperatives, told the workshop that less than 2% are women’s cooperatives in India, seeking a “change this by advocating for an enabling policy environment” by involving public and private partnership.
The workshop was inaugurated by veteran social worker and SEWA founder Ela Bhatt, a winner of Ramon Magsaysay Award (1977) and Right Livelihood Award (1984), who regretted, “When a woman milks a cow in her village, she is not counted as a worker.” But she said, “When she is in a dairy cooperative, she gets an identity and visibility.” She wanted promotion of “a joint strategy of struggle and development for building an economy of nurturance.”
Among those who participated in the workshop included representatives from the SEWA Cooperative Federation, SEWA Bharat (SEWA’s national federation), International Cooperative Alliance (ICA) and the International Labour Organization (ILO), 42 grassroots women leaders of 21 cooperatives from 12 Indian states, and two participants from Iran’s Rah-e-Roshd Cooperative.
When a woman milks a cow in her village, she is not counted as a worker. But when she is in a dairy cooperative, she gets an identity and visibility
The “joint strategy”, discussed in the presence of Dr Simel Esim, director, International Labour Organization’s (ILO’s) cooperative unit, not only included a “decentralized, inclusive, equitable and self-reliant growth that promote the transcendence of structural barriers by small producers, consumers and service-providers”, but also how to operate when “liberalisation and globalisation” are allegedly having an adverse impact on cooperatives.
The workshop was told, India has around 6.10 lakh cooperatives, with a total membership of about 25 crore, and quoting a 24,93,67,000. It quoted the ILO National Advisory Council’s report “Development of Cooperatives in India”, released in 2018 , it was pointed out, less than 2% of these were women, pointing out, this has “consequences” for the overall economy.
The study said, if female employment rates were to match male rates in the United States, overall GDP global would rise by 5%. In Japan, such initiatives could increase GDP by 9%. In developing economies like India, the effect soars to 27%. Hence, it concluded, a starting point for all countries “is a long, hard look at their female workforce participation rates.”
The study further said, the initial findings of the ILO study of Workforce Participation Rate (WFPR) reflect marginal progress we have made to close the gap in male-female workforce participation. Since 1990, the overall WFPR has increased but in 2018 it stands at 48.5%, which is a staggering 26.5 percentage points below that of men. It added, women are over-represented in the vulnerable employment category.

Comments

Uma said…
Good for them👍👍

TRENDING

'Tax the top': Nationwide protests demand action as 1% control 40% of India’s wealth

By A Representative   Civil rights groups across the country observed the martyrdom day of Bhagat Singh on March 23, as people from diverse backgrounds united to raise their voices against growing economic inequality. The mobilisations marked the launch of a nationwide campaign against inequality, running from March 23 to April 14 (Ambedkar Jayanti), under the banner of the “Tax The Top” campaign.

Fair prices, fresh produce: Vegetable market opens in Rajasthan tribal village

By Vikas Meshram*  On 18 March 2026, the tribal village of Sajjangarh in southern Rajasthan witnessed the grand and dignified inauguration of a new vegetable market (mandi). Established through the tireless joint efforts of the Krushi Avam Adivasi Swaraj Sangathan (Bhilkuaan) and Vaagdhara, under the active leadership of the Gram Panchayat of Sajjangarh, the market is being hailed as a cornerstone for local self-governance, self-reliance, and a sustainable rural economy. 

Study links sanctions to 500,000 deaths annually leading to rise in global backlash

By Bharat Dogra  International opinion is increasingly turning against the expanding burden of sanctions imposed on a growing number of countries. These measures are contributing to humanitarian crises, intensifying domestic discord, and heightening international tensions, thereby increasing the risks of conflicts and wars. 

Ex-IAS Atanu Chakraborty and a tale of two different Gujarat vision documents

By Rajiv Shah  The likely appointment of Atanu Chakraborty as HDFC Bank chairman interested me for several reasons, but above all because I have interacted with him closely during my more than 14 year stint in Gandhinagar for the “Times of India”. One of the few decent Gujarat cadre bureaucrats, Chakraborty, belonging to the 1985 IAS batch, at least till I covered Sachivalaya was surely above controversies. He loved to remain faceless, never desired publicity, was professional to the core, and never indulged in loose talk. When he neared retirement, which happened in April 2020, first there were rumours in Sachivalaya that he would be appointed SEBI chairman, and then there was talk he would be chairman (or was it CEO?) of Gujarat International Finance Tec (GIFT) City (a dream project of Narendra Modi as Gujarat chief minister, which as Prime Minister Modi wants to promote, come what may). But, for some strange reasons, and I don’t know why, none of this happened, despite the fact...

Witnessing Iran beyond propaganda: Truth, war, and the path beyond western paradigm

By Naile Manjarrés  On June 23, 2025—marked as the 2nd of Tir, 1404, on the Persian calendar—a ceasefire between Iran and Israel was announced. This "night of the decree" shifted the trajectory of global affairs; although the world may appear unchanged on the surface, we have yet to fully grasp its impact.

When democracy becomes a performance: The Tibetan exile experience

By Tseten Lhundup*  I was born in Bylakuppe, one of the largest Tibetan settlements in southern India. From childhood, I grew up in simple barracks, along muddy roads, and in fields with limited resources. Over the years, I have watched our democratic system slowly erode. Observing the recent budget session of the 17th Tibetan Parliament-in-Exile, these “democratic procedures” appear grand and orderly on the surface, yet in reality they amount to little more than empty formalities. The parliamentarians seem largely disconnected from the everyday struggles faced by ordinary exiled Tibetans like us.

Environmental expert urges policy overhaul as forest and water resources face critical decline

By A Representative   On the occasion of World Forest Day and World Water Day , observed on March 21 and 22, environmental voices from the Western Ghats have issued a stark warning to the Union government, calling for an urgent paradigm shift in how India manages its interconnected natural resources. In a formal communication addressed to Union Minister for Jal Shakti , Sri C R Patil , and Union Minister for Forest, Environment and Climate Change , Sri Bhupendra Yadav , policy analyst Shankar Sharma has highlighted a growing disconnect between sectoral policies and the holistic reality of resource governance.

Gujarat cadre to HDFC: When bureaucratic style hits corporate walls

By Rajiv Shah   I was a little amused by the abrupt March 17, 2026 resignation of Atanu Chakraborty —a Gujarat cadre IAS officer of the 1985 batch who retired from the government in 2020—as chairman of HDFC Bank . Much of what may have led to his decision to quit this ostensibly high post—actually a non-executive, part-time role—is by now well known. I followed most of it online with considerable interest, partly because I had interacted with him umpteen times during my stint as The Times of India correspondent in Gandhinagar from 1997 to 2012.

Weaponised bravery, institutionalised cowardice as the engine of authoritarianism

By Bhabani Shankar Nayak*  The insidious politics of crony capitalism is accelerating at an unprecedented pace, aided by the reckless expansion of artificial intelligence and other technologies designed not to liberate but to dominate, domesticate, and dehumanise societies. Alongside this, an illiberal politics of cowardice is emerging—serving as an accomplice to dehumanisation amid growing imperialist wars and conflicts across the world. Death in distant lands no longer stirs conscience. The push-button culture of digital screens has transformed social media into a disconnected, individualised, Hobbesian space, where the puritan pursuit of self-interest is elevated as the essence of human existence.