Skip to main content

SEWA coops may explore 'using' digital platforms UrbanClap, UPI, Amazon, Myntra

By Rajiv Shah
Is the Self-Employed Women’s Association (SEWA), India’s premier organization representing mainly working women in the informal sector of Ahmedabad, and cooperatives promoted by it, readying themselves to enter into the new arena of finding a space in the online market? It would seem so, if a two-day SEWA workshop, in which, among others, tens of representatives of national and international women’s cooperatives participated is any indication.
The two-day workshop, which took place on August 8-9, “unpacked four themes”, access to finance, online economy and digitisation, market linkages and governance, even as discussing the need to explore possibilities of how to use available digital platforms for women’s cooperatives, such as UrbanClap, UPI, Amazon and Myntra.
Insisting their tieup into the women’s cooperatives can “transformed the way we work”, a concept note presented at the workshop said, in the current globalized liberal business environment, women’s cooperatives would need to compete and  ensure that “they don’t lose their market share to other forms of cooperatives or corporate enterprises.”
As of today, SEWA-run women's cooperatives produce and market artisan and organic agricultural products, ranging from garments, embroidery works and puppetries to red chilies, turmeric, coriander, quinoa and holy basil. These have limited reach, as they are sold at selected consumer and wholesale outlets as also fairs held in different parts of the country.
Some of the cooperatives also buy raw produce from the members, processes and packages these products, and then markets them to local traders and also to individual households. A wider outreach through online market would help, because traditional arts and crafts have been an unexplored market with fewer options to promote and sell various handicraft products.
Wanting women’s cooperatives to acquire “knowledge of modern technologies and market linkages” to ensure “the sustainability of women’s cooperatives”, the concept note said, “Networking amongst women for engaging in business development and exploring possibilities to enter into business agreements for procurement and sale of respective products is an important need of the hour”.
Agreeing that banking institutions may be “willing to fund new-age start-ups, but similar avenues are lacking for women’s cooperatives”, the concept note, however, believed, “The financial recession and subsequent consolidation of evidence on widespread disparities in wealth” has simultaneously “resulted in the rise of a solidarity economy in which cooperatives again play a central role.”
The concept note said, “Cooperatives continue to be the only viable alternative to the volatility and exploitation of the free-market economy and may therefore be one of the few institutional structures that can provide a modicum of balance between the disparate groups within both India, and globally. Finding means to support and enhance the capabilities of these cooperatives is therefore imperative.”
The concept note said all this and more, even as Mirai Chatterjee, chairperson, SEWA Cooperative Federation, having a membership of 106 women’s cooperatives, told the workshop that less than 2% are women’s cooperatives in India, seeking a “change this by advocating for an enabling policy environment” by involving public and private partnership.
The workshop was inaugurated by veteran social worker and SEWA founder Ela Bhatt, a winner of Ramon Magsaysay Award (1977) and Right Livelihood Award (1984), who regretted, “When a woman milks a cow in her village, she is not counted as a worker.” But she said, “When she is in a dairy cooperative, she gets an identity and visibility.” She wanted promotion of “a joint strategy of struggle and development for building an economy of nurturance.”
Among those who participated in the workshop included representatives from the SEWA Cooperative Federation, SEWA Bharat (SEWA’s national federation), International Cooperative Alliance (ICA) and the International Labour Organization (ILO), 42 grassroots women leaders of 21 cooperatives from 12 Indian states, and two participants from Iran’s Rah-e-Roshd Cooperative.
When a woman milks a cow in her village, she is not counted as a worker. But when she is in a dairy cooperative, she gets an identity and visibility
The “joint strategy”, discussed in the presence of Dr Simel Esim, director, International Labour Organization’s (ILO’s) cooperative unit, not only included a “decentralized, inclusive, equitable and self-reliant growth that promote the transcendence of structural barriers by small producers, consumers and service-providers”, but also how to operate when “liberalisation and globalisation” are allegedly having an adverse impact on cooperatives.
The workshop was told, India has around 6.10 lakh cooperatives, with a total membership of about 25 crore, and quoting a 24,93,67,000. It quoted the ILO National Advisory Council’s report “Development of Cooperatives in India”, released in 2018 , it was pointed out, less than 2% of these were women, pointing out, this has “consequences” for the overall economy.
The study said, if female employment rates were to match male rates in the United States, overall GDP global would rise by 5%. In Japan, such initiatives could increase GDP by 9%. In developing economies like India, the effect soars to 27%. Hence, it concluded, a starting point for all countries “is a long, hard look at their female workforce participation rates.”
The study further said, the initial findings of the ILO study of Workforce Participation Rate (WFPR) reflect marginal progress we have made to close the gap in male-female workforce participation. Since 1990, the overall WFPR has increased but in 2018 it stands at 48.5%, which is a staggering 26.5 percentage points below that of men. It added, women are over-represented in the vulnerable employment category.

Comments

Uma said…
Good for them👍👍

TRENDING

MG-NREGA: A global model still waiting to be fully implemented

By Bharat Dogra  When the Mahatma Gandhi National Rural Employment Guarantee Act (MG-NREGA) was introduced in India nearly two decades ago, it drew worldwide attention. The reason was evident. At a time when states across much of the world were retreating from responsibility for livelihoods and welfare, the world’s second most populous country—with nearly two-thirds of its people living in rural or semi-rural areas—committed itself to guaranteeing 100 days of employment a year to its rural population.

Concerns raised over move to rename MGNREGA, critics call it politically motivated

By A Representative   Concerns have been raised over the Union government’s reported move to rename the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), with critics describing it as a politically motivated step rather than an administrative reform. They argue that the proposed change undermines the legacy of Mahatma Gandhi and seeks to appropriate credit for a programme whose relevance has been repeatedly demonstrated, particularly during times of crisis.

A comrade in culture and controversy: Yao Wenyuan’s revolutionary legacy

By Harsh Thakor*  This year marks two important anniversaries in Chinese revolutionary history—the 20th death anniversary of Yao Wenyuan, and the 50th anniversary of his seminal essay "On the Social Basis of the Lin Biao Anti-Party Clique". These milestones invite reflection on the man whose pen ignited the first sparks of the Great Proletarian Cultural Revolution and whose sharp ideological interventions left an indelible imprint on the political and cultural landscape of socialist China.

Rollback of right to work? VB–GRAM G Bill 'dilutes' statutory employment guarantee

By A Representative   The Right to Food Campaign has strongly condemned the passage of the Viksit Bharat – Guarantee for Rozgar and Ajeevika Mission (Gramin) (VB–GRAM G) Bill, 2025, describing it as a major rollback of workers’ rights and a fundamental dilution of the statutory Right to Work guaranteed under the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA). In a statement, the Campaign termed the repeal of MGNREGA a “dark day for workers’ rights” and accused the government of converting a legally enforceable, demand-based employment guarantee into a centralised, discretionary welfare scheme.

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

Making rigid distinctions between Indian and foreign 'historically untenable'

By A Representative   Oral historian, filmmaker and cultural conservationist Sohail Hashmi has said that everyday practices related to attire, food and architecture in India reflect long histories of interaction and adaptation rather than rigid or exclusionary ideas of identity. He was speaking at a webinar organised by the Indian History Forum (IHF).

India’s Halal economy 'faces an uncertain future' under the new food Bill

By Syed Ali Mujtaba*  The proposed Food Safety and Standards (Amendment) Bill, 2025 marks a decisive shift in India’s food regulation landscape by seeking to place Halal certification exclusively under government control while criminalising all private Halal certification bodies. Although the Bill claims to promote “transparency” and “standardisation,” its structure and implications raise serious concerns about religious freedom, economic marginalisation, and the systematic dismantling of a long-established, Muslim-led Halal ecosystem in India.

From jobless to ‘job-loss’ growth: Experts critique gig economy and fintech risks

By A Representative   Leading economists and social activists gathered in the capital on Friday to launch the third edition of the State of Finance in India Report 2024-25 , issuing a stark warning that the rapid digitalization of the Indian economy is eroding welfare systems and entrenching "digital dystopia." 

School job scam and the future of university degree holders in West Bengal

By Harasankar Adhikari  The school recruitment controversy in West Bengal has emerged as one of the most serious governance challenges in recent years, raising concerns about transparency, institutional accountability, and the broader impact on society. Allegations that school jobs were obtained through irregular means have led to prolonged legal scrutiny, involving both the Calcutta High Court and the Supreme Court of India. In one instance, a panel for high school teacher recruitment was ultimately cancelled after several years of service, following extended judicial proceedings and debate.