A tobacco retail shop in a Gujarat town While the Gujarat government may claim to have decided to begin a “tobacco free Gujarat” campaign in 2011 when Prime Minister Narendra Modi was the state chief minister, yet, latest available data suggest that as many as 51.4 per cent of men and seven per cent of women in the state use any form of tobacco – it can be smoking cigarettes, bidis, cigars pipes, or hookas, chewing pan masalas with or without tobacco, use of gutkha or pan masala with tobacco, or use of khaini or snuff.