Skip to main content

Bacchan's Khushboo Gujarat Ki ad campaign fails to put state among India's top 10 tourism destinations: NSS data

By Rajiv Shah
A new Government of India report shows that Gujarat does not figure among the top 10 tourist destinations of India. Led by Maharashtra, other states which are major tourist destinations are Uttar Pradesh, Tamil Nadu, West Bengal, Bihar, Andhra Pradesh & Telangana (taken as one state) Odisha, Rajasthan, Kerala and Karnataka, in that order.
Data for the National Sample Survey (NSS) report, “Domestic Tourism in India”, was collected in 2014-15, immediately after top star Amitabh Bachchan ended his five-year “Khushboo Gujarat Ki” advertisement campaign, which began in 2010, following Narendra Modi becoming Prime Minister of India.
The ad campaign called upon domestic tourists – the segment from whom the data was collected – to “spend at least some days in Gujarat” (kucch din to guzariye Gujarat mein), and became controversial for seeking to politically promote Modi.
The NSS report says, the data reveal that “Maharashtra had the maximum number of visitor trips (1.51 crore) as destination place followed by Uttar Pradesh (1.43 crore) out of those overnight visitor trips originated from all over the country which completed with leading purposes holidaying, leisure and recreation, health & medical and shopping.”
“Similarly”, the report says, “Overnight trips completed during last 30 days with leading purposes business, social, religious & pilgrimage, education & training and others, Uttar Pradesh (1.60 crore) received maximum number of visitor trips followed by Andhra Pradesh & Telangana (1.30 crore).”
According to the report, “A domestic overnight trip is one with a main destination within the country of residence of the visitor. It refers to a movement for duration of not less than twelve hours, including 12 midnight to 5 am in two consecutive calendar days.”
A further analysis of the data in the report suggests that even Gujarat lags behind eight out of 18 major Indian states in percentage of households reporting at least one overnight trip to other states for “holidaying, leisure and recreation, health and medical and shopping”.
Gujarat’s 18% households reporting overnight trips is comparable with 32% Kerala households, followed by Odisha 24%, Maharashtra 23%, Punjab, West Bengal 21%, and Haryana and Tamil Nadu 19%. Gujarat’s 18% equals Jharkhand and Karnataka.
What should be of equal concern to “model” Gujarat’s top tourism policy makers is, Gujarat fares a poor 17th among 18 major Indian states in percentage of households reporting at least one overnight trip with purposes of “business, social, religious & pilgrimage, education & training and others”.
Pointing out that the 18 states chosen by it cover 95% population, as per the census 2011, the report says, “It is observed that overall on all-India level 19% households have reported at least one overnight trip with leading purposes holidaying, leisure and recreation, health & medical and shopping completed during last 365 days.”
It further says, 21% households have reported at least one overnight trip “with leading purposes business, social, religious & pilgrimage, education & training and others completed during last 30 days.”
“At all-India level, no marked difference is observed between rural and urban households as far as reporting of at least one overnight trip completed during both the reference periods of last 365 days and last 30 days preceding the date of survey”, the report adds.

Comments

TRENDING

Modi, Shah 'forget': Gandhi’s first Satyagraha was against citizenship law of South Africa

By Nachiketa Desai*
Hindu fanatic Nathuram Godse assassinated Mahatma Gandhi once on January 30, 1948 but his followers raising the war cry of ‘Jai Sriram’ are killing the Mahatma every day. In his home state of Gujarat, Gandhiji was killed a thousand times in 2002 when over 2,000 Muslims were butchered, their women raped, homes and shops plundered and set on fire and even unborn babies ripped out of the wombs of their mothers.

Union Budget 'moves away' from Right to Education, 1.3 lakh schools closed down

By Dr Aparajita Sharma*
It was a shocking reply by the Union human resource development minister to a question raised in Parliament on closure of schools in a country where lakhs of children are still out of school. On December 2, the minister, Ramesh Pokhriyal ‘Nishank’, told Lok Sabha that the NITI Aayog’s education project, Sath-E, has led to 35,996 schools of different levels being merged in Madhya Pradesh, 4,312 in Jharkhand and 1,803 in Odisha. NITI Aayog is the Central Government’s policy think-tank.

CAA-NPR-NRC will 'target' 99% homeless, who are without birth certificates: NCU

Counterview Desk
Claiming to base on a survey in five states (Andhra Pradesh, Bihar, Jharkhand, Maharashtra and Tamil Nadu), which finds that over 99% of the homeless people do not have birth certificates, a civil rights organization which networks activists, researchers, urban practioners, lawyers, informal sector workers, has claimed that the Citizenship Amendment Act (CAA), as also the proposed National Register of Citizens (NRC) and the National Population Register (NPR), are likely to adversely impact this section the most.

Modi 'warned': Will not remain silent when women are labelled terrorists and traitors

Counterview Desk
As many as 13 women's rights organizations and 162 individuals have issued an open letter to Prime Minister Narendra Modi stating that in the light of hate speeches during Delhi elections, especially directed against women, it is his "Constitutional duty to protect all citizens" and tell his partymen "to fight the elections in a manner that upholds the Constitution, not one that increases the fear and insecurity among women."

Savarkar 'criminally betrayed' Netaji and his INA by siding with the British rulers

By Shamsul Islam*
RSS-BJP rulers of India have been trying to show off as great fans of Netaji. But Indians must know what role ideological parents of today's RSS/BJP played against Netaji and Indian National Army (INA). The Hindu Mahasabha and RSS which always had prominent lawyers on their rolls made no attempt to defend the INA accused at Red Fort trials.

Law 'governing' world's tallest Statue of Unity refers to local tribals as occupiers

By Rohit Prajapati, Krishnakant*
The recently enacted Statue of Unity (SoU) Area Development and Tourism Governance Act, 2019 in Gujarat comes amidst a terrifying atmosphere of intimidation, house arrests, detentions and FIRs, not to mention the overarching implementation of Section 144 across the state.

Anti-CAA: Mallika Sarabhai joins students, faculty to protest dy CM's 'divisive' talk

By Our Representative
Taking strong exception to deputy chief minister Nitin Patel’s statement against those protesting against the Citizenship Amendment Act (CAA) and the proposed National Register of Citizens (NRC), well-known danseuse Mallika Sarabhai has joined tens of activists and students and faculty of Gujarat University, CEPT University, Indian Institute of Management-Ahmedabad, Gujarat Vidyapeeth and Nirma University to say that they are seeking “azadi” from the fascist and communal forces of the country.

Mystery around Gujarat PSU 'transfer' of Rs 250 crore to Canadian firm Karnalyte

By AK Luke, IAS (Retd)*
While returning from a Board meeting of the Oil India Limited (OIL) in Ahmedabad some time in 2012, two officers of the Gujarat State Fertilizers and Chemicals Ltd (GSFC), Nanavaty and Patel,  saw me off at the airport. They said they were proceeding to Canada in connection with a project GSFC had entered into with a company there. As we were running late, I hastily wished them the best.

Savarkar in Ahmedabad 'declared' two-nation theory in 1937, Jinnah followed 3 years later

By Our Representative
One of the top freedom fighters whom BJP and Prime Minister Narendra Modi revere the most, Vinayak Damodar Savarkar, was also a great supporter of the two nation theory for India, one for Hindus another for Muslims, claims a new expose on the man who is also known to be the original proponent of the concept of Hindutva.