Skip to main content

Most smartphone users in India feel mobile broadband services are "too expensive"

By Our Representative
A recent report by Ericsson ConsumerLab, “The changing mobile broadband landscape, India 2015” has said that affordability poses a “major barrier to mobile broadband adoption, particularly in a market as diverse as India, where hugely varied socioeconomic factors affect price sensitivity.” The report notes that as many as 88 percent of Indian smartphone owners, who do not use mobile broadband, feel it is “too expensive”.
Based on a survey of smartphone users in 33 cities, the report says, “For many, there exists a digital literacy gap between ownership of smartphones and the ability to use all of the features offered.” It adds, “30 percent of smartphone users not using mobile broadband stated that they do not have the digital knowledge to effectively use apps and digital services, and therefore do not perceive any value in subscribing to mobile broadband.”
The report says, “Another 48 percent are unable to distinguish between 2G and 3G speeds and thus see no advantage in switching to a high speed service”, adding, “Consumers will always need to recognize a clear personal benefit to using mobile broadband.”
Pointing out that “lack of added value attributed to the service continues to act as a deterrent”, the report states, “63 percent of urban mobile internet users face quality and reliability issues, such as lost connections and inconsistent network speeds, when using mobile networks indoors.”
It underlines, “App-related issues while outdoors or commuting affects 68 percent of urban mobile internet users. These include not being able to play online games due to a lengthy lag time, apps taking a long time to refresh, maps failing to load, and session failures.”
The report believes, these problems are “more common in mid-size and small towns than in large cities”, adding, however, that “55 percent of urban mobile internet users say they do not understand their data plan options, and that they are confused by the details” and only 12 percent of urban mobile internet users visit their operator’s website to recharge, pay bills or use other services.”
The report says, “Only 10 percent of people say they understand their plan perfectly, and are able to make an accurate judgment when deciding on a plan. If consumers are confident in their understanding of what is offered, they tend to perceive better value from it. In fact, they consume twice as much data compared to users who find it difficult to understand their plan.”
The report notes that the adoption of smartphones and mobile broadband by people in the lower socioeconomic strata of society is rising, which is also the case for the middle and senior age groups who see value in mobile. “Around one in three people are using smartphones in urban India”, it says.
“Indian smartphone users are increasingly adopting online navigation, e-commerce and cloud storage services”, the report says, adding, “36 percent of urban mobile internet users access financial services weekly on their smartphones.”
Pointing out that “network performance continues to be a challenge”, the report says, “68 percent of mobile internet users experience session failures and lengthy loading times while outdoors and 63 percent face quality and reliability issues indoors.”

All this is happening as a time when individuals from “low socioeconomic background” with “limited education” have begun using smartphones with 3G connection, the report says, giving the example of Israr, a wallpaper contractor, Israr, who sends pictures of completed jobs to the furnishing houses he receives contracts from.”
“Communicating and advertising via email and WhatsApp has improved Israr’s productivity, while increasing his income by 20 percent”, the report says.

Comments

TRENDING

World Bank clarifies: Its 26th rank to India not for universal access to power but for ease of doing business

By Our Representative
In a major embarrassment to the Government of India, the World Bank has reportedly clarified that it has not ranked India 26th out of 130 countries for providing power to its population. The top international banker’s clarification comes following Union Power Minister Piyush Goyal’s claim that India has “improved to 26 position from 99” in access to electricity in just one year.

"Misleading" satellite images being shared on Balakot surgical strike on Jaish camp

By Dr Vinay Kate*
With every passing day more questions are being raised about the surgical strike India did in Balakot as a response to Pulwama attacks. So far the Indian media has claimed mass casulaty of 300+ terrorists of Jaish-e-Mohammad in this surgical strike, but there is hardly any report from foreign media about the same.

Extreme repression, corporate loot, cultural genocide "characterise" India's tribal belt

Counterview Desk
As Lok Sabha polls approach, there is considerable ferment in one section of the population -- India's Adivasis, forming about 8.6 per cent of India's population. Things became particularly critical following the February 14, 2019 Supreme Court order, allegedly seeking to evict lakhs of tribals from their forest lands.

Industry in India "barely growing", export growth 0%, whither moral anchors?

Counterview Desk
In a sharp critique of the Modi government, the Indian Institute of Management-Ahmedabad (IIM-A), one of world renowned economist Prof Kaushik Basu, who is Professor of Economics and Carl Marks Professor of International Studies at Cornell University, has told students at the IIM-A’s 54th Annual Convocation on March 16, 2019 that they have a “special responsibility” on their shoulders, “the responsibility to reject narrow sectarianism, uphold scientific thinking, openness to new ideas, and freedom of speech.”

Gujarat model? Industrial effluents "invade" borewells, discharge coloured water in farms

By Rajiv Shah
In a major embarrassment for Gujarat model, of the 21 samples taken by officials of the state government's environmental watchdog Gujarat Pollution Control Board (GPCB) in two villages of Vadodara district and analyzed by its laboratory in Gandhinagar, the state capital, to find out pollution level in groundwater, 16 were assessed as highly contaminated – these were, in fact, found to be discharging reddish, brownish, reddish, or yellowish water.

Refugees as criminals? US govt report blames Amit Shah for calling Bangladeshis termites

Counterview Desk
The chapter “Freedom of Movement” of the US State Department’s “India 2018 Human Rights Report”, released recently, has criticized BJP chief Amit Shah for terming alleged Bangladeshis who may be in Assam as “termites”, because their names were struck down from the list of National Register of Citizens, under preparation in the state.
Pointing out that four million residents were excluded from Assam’s final draft list, leading to “uncertainty over the status of these individuals, many of whose families had lived in the state for several generations”, the report regrets, the Indian law does not even contain the term “refugee,” treating refugees like Rohingiyas as “any other foreigners.”
“Undocumented physical presence in the country is a criminal offense. Persons without documentation were vulnerable to forced returns and abuse”, the report says.
Text of the Freedom of Movement chapter: The law provides for freedom of internal movement, foreign travel, emigration, a…

Congress would win just 9 of 26 Lok Sabha seats: Gujarat Assembly segment-wise analysis

By Rajiv Shah
Even as the Congress plans its first working committee meet in Gujarat on February 28 after an almost 58 year gap, there is reason to wonder what is in store for India’s grand old party in a state which has been long been a BJP bastion – in fact ever since mid-1990s. Ahead of the then assembly polls in late 2012, talking with me, a senior Gujarat Congress leader, currently Rajya Sabha MP, frankly said he saw no reason why Congress would win.

"Pro-corporate" Supreme Court order on FRA would further marginalize Adivasis

By VS Roy David, JP Raju*
For millions of Adivasis and other traditional forest dwellers February 13, 2019 will go down in history as the day of apocalypse. This is like the proverbial Black Friday where millions of most marginalized people of India were ordered by malicious anti-people draconian Supreme Court order depriving them the life and livelihood by evicting them from their habitats.

Financial inclusion? Not micro-loans; India's poor "need" investment in health, education

By Moin Qazi*
India has grown into a global powerhouse. Its economy is soaring but the picture on the ground is still quite arid. The green shoots that you see are only a patch of its landscape. Most Indians are hapless victims of inequity. India is one country where intense poverty abounds in the shadow of immense wealth.

India, Pakistan told to eliminate nuclear weapons: N-war "would kill" 2 billion

Counterview Desk
The International Physicians for the Prevention of Nuclear War (IPPNW), a non-partisan federation of national medical organizations in 64 countries, representing tens of thousands of doctors, medical students, other health workers, and concerned citizens, claiming to share the common goal of creating a more peaceful and secure world freed from the threat of nuclear annihilation, has warned that “an unprecedented global catastrophe” awaits the globe against the backdrop of warmongering in India and Pakistan.