Skip to main content

As social media picks up, newspaper readers 'decline' from 29 to 18% in 5 yrs: Report

 
By A Representative 
A new report, “Social Media & Political Behaviour” by Lokniti – Centre for the Study of Developing Societies (CSDS), New Delhi, has revealed that the rise of social media platforms in India in the recent past “has been accompanied by a steady decline of traditional media over the years”, including newspapers and TV.
According to the report, “In 2014, 29 percent of voters had said that they read newspapers daily. In 2019, this figure declined to 18 percent in our survey. Similarly, the proportion of those watching TV news daily has declined from 46 percent in 2014 to 35 percent now.”
On the other hand, the report states, “The use of social media among voters in India has grown by leaps and bounds”, pointing out, “Back in 2014, merely one of every ten voters (9%) was found to be using Facebook”, but this figure doubled “to 20 percent by 2017, and then increasing further to 32 percent during the recent 2019 Lok Sabha elections”.
Similarly, the usage of WhatsApp which was 22 percent in 2017 and “has now increased to 34 percent”, the report says, adding, “The only other social media platform that currently matches the popularity of Facebook and WhatsApp in India is YouTube”, which is used by nearly 31% of the respondents. Then, Instagram is being used by 15%, and Twitter 12% voters, “a six-fold increase in the last five years”.

Comments

TRENDING

The “Dr” debate masks a larger crisis in allied-health education

By Dr P K Gupta*  India’s allied-health professions have long operated in a fragmented landscape of universities, hospitals, State authorities and private institutions, each with its own nomenclature, curriculum and standards. The National Commission for Allied and Healthcare Professions Act, 2021 was meant to correct this by creating a unified national framework for education, professional regulation and institutional recognition. Few dispute the need for such oversight. The real question is whether standardisation is quietly becoming synonymous with longer courses, additional internships and new professional titles—changes that risk masking deeper gaps in clinical training, institutional capacity and affordability.

Pilgrimage or pollution? The waste crisis of Indian faith

By Raj Kumar Sinha*  In today's times, there are certain issues that are constantly talked about and discussed, yet no visible impact seems to be made. Beyond water, soil, and pollution, one crisis that continues to be overlooked is waste. Like other life-threatening problems, waste too is gradually moving toward burying and obliterating us. After the Kanwar Yatra in Haridwar, approximately 8,000 tonnes of waste were left behind on the riverbanks, including bottles filled with urine. 

Arrival of USS Lincoln: A ‘leisure trip’ to Thailand or a neo-colonial move to commodify women?

By Benyasiri Eimviriyapong   The arrival of the USS Abraham Lincoln (CVN-72) for a ‘leisure trip’ in Thailand before returning to its campaign of destruction against the people of West Asia demands immediate interrogation and opposition. For us Thai people, and those in sites of American plunder across the globe, this a rattling of the US’ cold war colonial chains on its most loyal lap dog, while conducting a war of aggression in Iran and the ongoing genocide in Palestine. In allowing the USS Lincoln to dock, the Thai ruling elites are once again facilitating a system of imperial violence that extends far beyond Southeast Asian borders, a system which in our case, is predicated on sexual violence and femicide.