Gujarat model? Half of Indian states' households have higher purchasing power

By Rajiv Shah

In what many may consider as another “expose” of the Gujarat development model sought to be sold across the country during the Lok Sabha elections, the latest National Sample Survey Organisation (NSSO) report, “Level and Pattern of Consumer Expenditure, 2011-12”, released in February 2014, has revealed that the average spending capacity of Gujarat households, as reflected in monthly per capita expenditure (MPCE), is lower than 11 out of 20 major states in the rural areas and nine out of 20 major states in the urban areas.

The figures suggest that at the MPCE of Rs 1,536, spending capacity of Gujarat’s rural households is lower than Andhra Pradesh (Rs 1,754), Haryana (Rs 2,176), Himachal Pradesh (Rs 2,034), Jammu & Kashmir (Rs 1,743), Karnataka (Rs 1,561), Kerala (2,669), Maharashtra (Rs 1,619), Punjab (Rs 2,345), Rajasthan (Rs 1,598), Tamil Nadu (Rs 1,693), and Uttarakhand (Rs 1,726). The all-India average for the rural areas, on account of even lower spending capacity in poorer states, is lower than Gujarat’s – Rs 1,430.
As for the urban areas, things are not quite different, with Gujarat ranking at No 10th with the households’ average spending capacity, reflected in MPCE, being Rs 2581. This is less than that of Andhra Pradesh (Rs 2,685), Haryana (3,817), Himachal Pradesh (Rs 3,259), Karnataka (Rs 3,026), Kerala (Rs 3,408), Maharashtra (Rs 3,189), Punjab (Rs 2,794), Tamil Nadu (Rs 2,622) and West Bengal (Rs 2,591). As for the all-India average, despite lower purchasing power in the poorer states, the urban MPCE higher than Gujarat’s -- Rs 2,630.

What is particularly appalling is that, with lower purchasing power, Gujarat’s households are forced to spend a higher percentage of their earnings on foodgrains. Thus, the figures show that, in rural Gujarat, on an average, 55 per cent of the spending go into foodgrains consumption, which means that they are forced to spend considerably less on non-foodgrains, including education, health, consumer durables, and entertainment.
The states whose households spend higher percentage than Gujarat in the rural areas on foodgrains, significantly, are mainly five poorer states -- Assam (61 per cent), Bihar (59 per cent), Jharkhand (58 per cent), Odisha (57 per cent), and West Bengal (58 per cent). The all-India average percentage of spending on foodgrains is 53 per cent – lower than Gujarat’s.
Things are, in fact, worse in urban areas, whose Gujarat households on an average spend 45 per cent of their spending on foodgrains. The states whose urban area households spend more than Gujarat are just three -- Assam (48 per cent), Bihar (51 per cent), and Jharkhand (47 per cent), with Rajasthan and Odisha equaling Gujarat (45 per cent). The all-India average on this score is 43 per cent, less than that of Gujarat.
Coming to the cereals – which are the main source of nutrition in the absence of non-vegetarian food – the data show that Gujarat’s just eight per cent of the rural spending go into expenditure on cereals, as against the all-India average of 11 per cent. The situation is not very different for the urban areas, where just six per cent of the spending goes in for cereals, as against the all-India average of seven per cent.

In the absence of non-vegetarian food, on which Gujarat’s households just spend about Rs 24 per capita in rural areas and Rs 30 in urban areas (as against the all-India average of Rs 68 and 96 respectively), they are forced to spend a higher sum on milk and milk products – Rs 196 in rural areas (all-India average Rs 115) and Rs 267 in urban areas (all-India average Rs 184). As for fruits and vegetables, the spending is nearer to the all-India average.
Even more interesting is the fact that, NSSO data suggest, Gujarat’s rural as well as urban population is forced to spend a higher amount on cheaper cereals. To quote from the report, in the country as a whole, “rice and wheat together accounted for as much as 97 per cent of all cereal consumption in urban areas, and for 94 per cent in rural areas.”
To quote, “In rural India, the share of cereals other than rice and wheat was 3 per cent or less in all major States except Gujarat (32 per cent), Karnataka (27 per cent), Maharashtra (20 per cent), Rajasthan (19 per cent), and Madhya Pradesh (6 per cent). In urban India cereals other than rice and wheat accounted for 3 per cent or less of total cereal consumption in all but 3 major States – Karnataka (18 per cent), Gujarat (9 per cent) and Maharashtra (8 per cent).”

Comments

Lata Mangeshkar, a Dalit from Devdasi family, 'refused to sing a song' about Ambedkar

By Pramod Ranjan* An artist is known and respected for her art. But she is equally, or even more so known and respected for her social concerns. An artist's social concerns or in other words, her worldview, give a direction and purpose to her art. History remembers only such artists whose social concerns are deep, reasoned and of durable importance. Lata Mangeshkar (28 September 1929 – 6 February 2022) was a celebrated playback singer of the Hindi film industry. She was the uncrowned queen of Indian music for over seven decades. Her popularity was unmatched. Her songs were heard and admired not only in India but also in Pakistan, Bangladesh and many other South Asian countries. In this article, we will focus on her social concerns. Lata lived for 92 long years. Music ran in her blood. Her father also belonged to the world of music. Her two sisters, Asha Bhonsle and Usha Mangeshkar, are well-known singers. Lata might have been born in Indore but the blood of a famous Devdasi family...

The soundtrack of resistance: How 'Sada Sada Ya Nabi' is fueling the Iran war

By Syed Ali Mujtaba* The Persian track “ Sada Sada Ya Nabi ye ” by Hossein Sotoodeh has taken the world by storm. This viral media has cut across linguistic barriers to achieve cult status, reaching over 10 million views. The electrifying music and passionate rendition by the Iranian singer have resonated across the globe, particularly as the high-intensity military conflict involving Iran entered its second month in March 2026.

'Batteries now cheap enough for solar to meet India's 90% demand': Expert quotes Ember study

By A Representative Shankar Sharma, Power & Climate Policy Analyst, has urged India’s top policymakers to reconsider the financial and ecological implications of the country’s energy transition strategy in light of recent global developments. In a letter dated April 10, 2026, addressed to the Union Ministers of Finance, Power, New & Renewable Energy, Environment, Forest & Climate Change, and the Vice Chair of NITI Aayog, with a copy to the Prime Minister, Sharma highlighted concerns over India’s ambitious plans for coal gasification and the Prototype Fast Breeder Reactor (PFBR).

Manufacturing, services: India's low-skill, middle-skill labour remains underemployed

By Francis Kuriakose* The Indian economy was in a state of deceleration well before Covid-19 made its impact in early 2020. This can be inferred from the declining trends of four important macroeconomic variables that indicate the health of the economy in the last quarter of 2019.

Incarceration of Prof Saibaba 'revives' the question: What is crime, who is criminal?

By Kunal Pant* In 2016, a Supreme Court Judge asked the state of Maharashtra, “Do you want to extract a pound of flesh?” The statement was directed against the state for contesting the bail plea of Delhi University Professor GN Saibaba. Saibaba was arrested in 2014, a justification for which was to prevent him from committing what the police called “anti-national activities.”

Food security? Gujarat govt puts more than 5 lakh ration cards in the 'silent' category

By Pankti Jog* A new statistical report uploaded by the Gujarat government on the national food security portal shows that ensuring food security for the marginalized community is still not a priority of the state. The statistical report, uploaded on December 24, highlights many weaknesses in implementing the National Food Security Act (NFSA) in state.

Why Indo-Pak relations have been on 'knife’s edge' , hostilities may remain for long

By Utkarsh Bajpai* The past few decades have seen strides being made in all aspects of life – from sticks and stones to weaponry. The extreme case of this phenomenon has been nuclear weapons. The menace caused by nuclear weapons in the past is unforgettable. Images of Hiroshima and Nagasaki from 1945 come to mind, after the United States dropped two atomic bombs on the cities.

Subaltern voices go digital: Three Indian projects rewriting history from the ground up

By A Representative A new wave of digital humanities (DH) work in India is shifting the focus away from university classrooms and English-language scholarship, instead prioritizing multilingual, community-driven archives that amplify subaltern voices . According to a review published in the Journal of Asian Studies , projects such as the People’s Archive of Rural India (PARI), the Oral History Narmada archive , and the Bhasha Research and Publication Centre are redefining how the country remembers its past — often without government funding or institutional support.

Beyond Lata: How Asha Bhosle redefined the female voice with her underrated versatility

By Vidya Bhushan Rawat* The news of iconic Asha Bhosle’s ‘untimely’ demise has shocked music lovers across the country. Asha Tai was 92 years young. Normally, people celebrate a passing at this age, but Asha Bhosle—much like another legend, Dev Anand—never made us feel she was growing old. She was perhaps the most versatile artist in Bombay cinema. Hailing from a family devoted to music, Asha’s journey to success and fame was not easy. Her elder sister, Lata Mangeshkar, had already become the voice of women in cinema, and most contemporaries like Shamshad Begum, Suraiya, and Noor Jehan had slowly faded into oblivion. Frankly, there was no second or third to Lata Mangeshkar; she became the first—and perhaps the only—choice for music directors and all those who mattered in filmmaking. Asha started her musical journey at age 10 with a Marathi film, but her first break in Hindustani cinema came with the film "Chunariya" (1948). Though she was not the first choice of ...

Search This Blog