International firm denies it works on behalf of chief minister Modi, praises Congress

By A Representative
A top US-based consultant which, many say, carried out Gujarat chief minister Narendra Modi’s public relations (PR) job, especially in western countries, has praised the UPA government, fighting a losing battle against the NDA in the Lok Sabha elections. Eulogising the UPA’s economic performance, APCO Worldwide has said in a recent post on its website, “After a series of significant policy changes starting in 1991, India today is a trillion-dollar market with an enviable rate of GDP growth.” It has added, “Today, India plays an increasingly important role in global geopolitics — not only as the world's largest democracy, but also as an economic powerhouse that is coming into its own.”
APCO Worldwide has underlined, “India's economy is fueled by the combination of a large services sector, a strong and diversified manufacturing base and a significant agricultural sector that continues to provide a framework for the growth of the domestic economy. The country's resilience in weathering the recent global downturn and financial crisis has made governments, policy-makers, economists, corporate houses and fund managers believe that India can play a significant role in the recovery of the global economy in the months and years ahead.”
Noting this change, a UK-based scholar and activist Rohini Hensman has observed in a recent commentary, “The Gujarat Model of Development: What would it do the Indian Economy?”: “This is a very different picture from the constant BJP blitzkrieg blaring the allegation that the UPA has made a mess of India’s economy.” It points out, “Given that APCO is the public relations firm hired by the state government of Gujarat from 2009 to 2013 at a reported cost of $ 25,000 a month to promote Modi’s Vibrant Gujarat, it can hardly be accused of pro-Congress bias.”
Not just this. APCO Worldwide has gone so far as to deny that it has been part of the Modi bandwagon. Insisting that “APCO is a non-partisan, global communication, business strategy and stakeholder engagement firm that works with a significant number of global corporations, governments and leading nonprofit organizations in India and around the world”, it does not deny that “APCO was one of the strategic partners of the Industrial Extension Bureau (iNDEXTb) of the Government of Gujarat, working to promote the biennial Vibrant Gujarat Summit and to position Gujarat as a global investment destination.”
However, it points out, “The firm’s contract with the government concluded at the end of March 2013, and currently we have no working relationship with the Government of Gujarat.” Currently, it says, “APCO does not work on behalf of Chief Minister Modi. APCO is not involved in any media activities relating to the rescue efforts of pilgrims, tourists and residents in Uttarkhand in the wake of last week’s tragic flash floods. APCO has never worked to obtain a US visa for Chief Minister Modi.”
Elaborating, APCO says, the Gujarat operations were carried with the help of “a premier Ahmedabad-based advertising agency”, Aakriti Promotions & Media Ltd, focusing “on developing a comprehensive communication offer in the country.” The two “partnered to deliver the integrated communication campaign for the Vibrant Gujarat 2011 Summit, which achieved global and regional recognition.”
It added, “The summit attracted the participation of more than 200 trade associations and trade delegations from 101 different countries. Investment announcements valued at more than $460 billion were made. APCO was the official relationship partner for the 2011 summit and has been retained for the 2013 summit.”

All this was done in view of the fact that “India is a growing market for APCO, and this partnership strategically integrated APCO and Aakriti’s services to provide a 360-degree communication service to present and future clients.” The relationship helped APCO Worldwide win “several awards for its work in Gujarat including Best Government Communications Campaign in Asia-Pacific. It was also declared “South-East Asia Consultancy of the Year by The Holmes Report.”

Comments

From Kerala to Bangladesh: Lynching highlights deep social faultlines

By A Representative The recent incidents of mob lynching—one in Bangladesh involving a Hindu citizen and another in Kerala where a man was killed after being mistaken for a “Bangladeshi”—have sparked outrage and calls for accountability.

Gram sabha as reformer: Mandla’s quiet challenge to the liquor economy

By Raj Kumar Sinha* This year, the Union Ministry of Panchayati Raj is organising a two-day PESA Mahotsav in Visakhapatnam, Andhra Pradesh, on 23–24 December 2025. The event marks the passage of the Panchayats (Extension to Scheduled Areas) Act, 1996 (PESA), enacted by Parliament on 24 December 1996 to establish self-governance in Fifth Schedule areas. Scheduled Areas are those notified by the President of India under Article 244(1) read with the Fifth Schedule of the Constitution, which provides for a distinct framework of governance recognising the autonomy of tribal regions. At present, Fifth Schedule areas exist in ten states: Andhra Pradesh, Chhattisgarh, Gujarat, Himachal Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, Odisha, Rajasthan and Telangana. The PESA Act, 1996 empowers Gram Sabhas—the village assemblies—as the foundation of self-rule in these areas. Among the many powers devolved to them is the authority to take decisions on local matters, including the regulation...

MG-NREGA: A global model still waiting to be fully implemented

By Bharat Dogra When the Mahatma Gandhi National Rural Employment Guarantee Act (MG-NREGA) was introduced in India nearly two decades ago, it drew worldwide attention. The reason was evident. At a time when states across much of the world were retreating from responsibility for livelihoods and welfare, the world’s second most populous country—with nearly two-thirds of its people living in rural or semi-rural areas—committed itself to guaranteeing 100 days of employment a year to its rural population.

When a city rebuilt forgets its builders: Migrant workers’ struggle for sanitation in Bhuj

Khasra Ground site By Aseem Mishra* Access to safe drinking water and sanitation is not a privilege—it is a fundamental human right. This principle has been unequivocally recognised by the United Nations and repeatedly affirmed by the Supreme Court of India as intrinsic to the right to life and dignity under Article 21 of the Constitution. Yet, for thousands of migrant workers living in Bhuj, this right remains elusive, exposing a troubling disconnect between constitutional guarantees, policy declarations, and lived reality.

Policy changes in rural employment scheme and the politics of nomenclature

By N.S. Venkataraman* The Government of India has introduced a revised rural employment programme by fine-tuning the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), which has been in operation for nearly two decades. The MGNREGA scheme guarantees 100 days of employment annually to rural households and has primarily benefited populations in rural areas. The revised programme has been named VB-G RAM–G (Viksit Bharat Guarantee for Rozgar and Ajeevika Mission – Gramin). The government has stated that the revised scheme incorporates several structural changes, including an increase in guaranteed employment from 100 to 125 days, modifications in the financing pattern, provisions to strengthen unemployment allowances, and penalties for delays in wage payments. Given the extent of these changes, the government has argued that a new name is required to distinguish the revised programme from the existing MGNREGA framework. As has been witnessed in recent years, the introdu...

Rollback of right to work? VB–GRAM G Bill 'dilutes' statutory employment guarantee

By A Representative The Right to Food Campaign has strongly condemned the passage of the Viksit Bharat – Guarantee for Rozgar and Ajeevika Mission (Gramin) (VB–GRAM G) Bill, 2025, describing it as a major rollback of workers’ rights and a fundamental dilution of the statutory Right to Work guaranteed under the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA). In a statement, the Campaign termed the repeal of MGNREGA a “dark day for workers’ rights” and accused the government of converting a legally enforceable, demand-based employment guarantee into a centralised, discretionary welfare scheme.

Aravalli at the crossroads: Environment, democracy, and the crisis of justice

By Rajendra Singh* The functioning of the Ministry of Environment, Forests and Climate Change has undergone a troubling shift. Once mandated to safeguard forests and ecosystems, the Ministry now appears increasingly aligned with industrial interests. Its recent affidavit before the Supreme Court makes this drift unmistakably clear. An institution ostensibly created to protect the environment now seems to have strayed from that very purpose.

'Structural sabotage': Concern over sector-limited job guarantee in new employment law

By A Representative The advocacy group Centre for Financial Accountability (CFA) has raised concerns over the passage of the Viksit Bharat – Guarantee for Rozgar and Ajeevika Mission (VB–G RAM G), which was approved during the recently concluded session of Parliament amid protests by opposition members. The legislation is intended to replace the Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA).

Making rigid distinctions between Indian and foreign 'historically untenable'

By A Representative Oral historian, filmmaker and cultural conservationist Sohail Hashmi has said that everyday practices related to attire, food and architecture in India reflect long histories of interaction and adaptation rather than rigid or exclusionary ideas of identity. He was speaking at a webinar organised by the Indian History Forum (IHF).

Search This Blog