Skip to main content

Is CSR gender insensitive? Corporate India fails to address sanitary needs of teenage, school-going girls

 
A recent study on how corporate social responsibility (CSR) is being used for Prime Minister Narendra Modi’s flagship programme, Swacch Bharat Mission (SBM) has revealed that, despite “a vast body of research” showing that individual attitudes are the “key reasons for high open defecation rates” in India, “only 20% of companies reported integrating behaviour change into their programmes.
Titled “CSR in Water, Sanitation and Hygiene (WASH): What are India’s top companies up to?”, the study has been facilitated by the India Sanitation Coalition (ISC), and carried out by a research team consisting of Anushree Parekh, Poorvaja Prakash, Richa Mukerjee and Dakshini Bhattacharya.
In all 100 companies with the largest CSR budgets on the BSE 500 were selected. Of the 90 companies that supported WASH programmes, 45 were from the heavy engineering and manufacturing sector, 19 from the banking sector, 11 from IT and finance, six from healthcare, five from the fast- moving consumer goods, three from telecommunication industry and one was a media and entertainment undertaking.
Of the 90 companies, 34 were public sector undertakings.
Instead of putting in efforts into behavioural change, the study finds that majority of the companies, 83, supported “hardware” interventions, such as constructing toilets. As for “software” interventions, while only 19 supported programmes relating to behavioural initiatives, awareness creation  in the form of Swacchata Saptah was supported by 14 companies, community ownership by three companies, and capacity building and ecosystem development by two companies each.
The study underlines, “While 18 companies had programmes relating to both aspects, further analysis revealed that 65 companies reported implementing hardware programs without any focus on software.”
Even in hardware, the study says, “Only 15% (13) of companies incorporated the repair and maintenance of new or existing toilets in their CSR programmes.”
Similarly, the study says,” 41% of companies focussed on providing facilities for clean drinking water”, yet “only 19% provided water storage facilities.” Further, “14% or 12 companies reported programs in waste management.”
Most of the solid waste management included “distribution of dustbins, building soak pits and the construction of bio-digester toilets. There was almost no report of activities like emptying pits and septic tanks, transportation to sewage treatment facilities and disposal/reuse of waste”, it says.
Pointing towards gender insensitivity of CSR programme, the study says, “Around 28% of Indian girls do not attend school during menstruation due to the lack of sanitation facilities in schools.” Yet, “CSR support for menstrual management facilities was non-existent.”
Thus, “Only 5% or four companies on the list supported the issue by providing a package of services that could be availed by female students to ensure their regular experience in school remained unhampered through the course of menses.”
Pointing out how CSR interventions neglects urban areas, the study says, “Only Swachhta Saptah (cleanliness week) drives were conducted in urban areas, possibly owing to the fact that they are mainly organised in the vicinity of regional headquarters of companies or offices which tend to be located in urban or semi-urban regions.”
This is happening despite “growing slum populations, with over 50 million people forced to defecate in the open”, and “slums lacking toilet facilities and community toilets rendered unusable due to poor maintenance.”

Comments

TRENDING

Irrational? Basis for fear among Hindus about being 'swamped' by Muslims

I was amused while reading an article titled "Ham Paanch, Hamare Pachees", shared on Facebook, by well-known policy analyst Mohan Guruswamy, an alumnus of the John F. Kennedy School of Government, Harvard University, and the Graduate School of Business, Stanford University. Guruswamy, who has also worked as an advisor to the Finance Minister with the rank of Secretary to the Government of India, seeks to probe, as he himself states, "the supposed Muslim attitude to family planning"—a theme that was invoked by Narendra Modi as Gujarat Chief Minister ahead of the December 2002 assembly polls.

Why's Australian crackdown rattling Indian students? Whopping 25% fake visa applications

This is what happened several months ago. A teenager living in the housing society where I reside was sent to Australia to study at a university in Sydney with much fanfare. The parents, whom I often met as part of a group, would tell us how easily the boy got his admission with the help of "some well-meaning friends," adding that they had obtained an education loan to ensure he could study at a graduate school.

Tracking a lost link: Soviet-era legacy of Gujarati translator Atul Sawani

The other day, I received a message from a well-known activist, Raju Dipti, who runs an NGO called Jeevan Teerth in Koba village, near Gujarat’s capital, Gandhinagar. He was seeking the contact information of Atul Sawani, a translator of Russian books—mainly political and economic—into Gujarati for Progress Publishers during the Soviet era. He wanted to collect and hand over scanned soft copies, or if possible, hard copies, of Soviet books translated into Gujarati to Arvind Gupta, who currently lives in Pune and is undertaking the herculean task of collecting and making public soft copies of Soviet books that are no longer available in the market, both in English and Indian languages.

Gujarat slips in India Justice Report 2025: From model state to mid-table performer

Overall ranking in IJR reports The latest India Justice Report (IJR), prepared by legal experts with the backing of several civil society organisations and aimed at ranking the capacity of states to deliver justice, has found Gujarat—considered by India's rulers as a model state for others to follow—slipping to the 11th position from fourth in 2022.

Punishing senior citizens? Flipkart, Shopsy stop Cash on Delivery in Ahmedabad!

The other day, someone close to me attempted to order some goodies on Flipkart and its subsidiary Shopsy. After preparing a long list of items, this person, as usual, opted for the Cash on Delivery (popularly known as COD) option, as this senior citizen isn't very familiar with online prepaid payment methods like UPI, credit or debit cards, or online bank transfers through websites. In fact, she is hesitant to make online payments, fearing, "I may make a mistake," she explained, adding, "I read a lot about online frauds, so I always choose COD as it's safe. I have no knowledge of how to prepay online."

A conman, a demolition man: How 'prominent' scribes are defending Pritish Nandy

How to defend Pritish Nandy? That’s the big question some of his so-called fans seem to ponder, especially amidst sharp criticism of his alleged insensitivity during his journalistic career. One such incident involved the theft and publication of the birth certificate of Masaba Gupta, daughter of actor Neena Gupta, in the Illustrated Weekly of India, which Nandy was editing at the time. He reportedly did this to uncover the identity of Masaba’s father.

Of lingering shadow of Haren Pandya's murder during Modi's Gujarat days

Sunita Williams’ return to Earth has, ironically, reopened an old wound: the mysterious murder of her first cousin, the popular BJP leader Haren Pandya, in 2003. Initially a supporter of Narendra Modi, Haren turned against him, not sparing any opportunity to do things that would embarrass Modi. Social media and some online news portals, including The Wire , are abuzz with how Modi’s recent invitation to Sunita to visit India comes against the backdrop of how he, as Gujarat’s chief minister, didn’t care to offer any official protocol support during her 2007 visit to Gujarat.  

Area set aside in Ahmedabad for PM's affordable housing scheme 'has gone to big builders'

Following my article on affordable housing in Counterview, which quoted a top real estate consultant, I was informed that affordable housing—a scheme introduced by Prime Minister Narendra Modi—has deviated from its original intent. A former senior bureaucrat, whom I used to meet during my Sachivalaya days, told me that an entire area in Ahmedabad, designated for the scheme, has been used to construct costly houses instead. 

Just 5% Gujarat Dalit households 'recognise' social reformers who inspired Ambedkar

An interesting survey conducted across 22 districts and 32 villages in Gujarat sheds light on the representation of key social reformers in Dalit households. It suggests that while Dr. B.R. Ambedkar's photo was displayed in a majority of homes, images of Lord Buddha and the 19th-century reformist couple, Savitribai Phule and Jyotiba Phule, were not as commonly represented.