Skip to main content

Is CSR gender insensitive? Corporate India fails to address sanitary needs of teenage, school-going girls

 
A recent study on how corporate social responsibility (CSR) is being used for Prime Minister Narendra Modi’s flagship programme, Swacch Bharat Mission (SBM) has revealed that, despite “a vast body of research” showing that individual attitudes are the “key reasons for high open defecation rates” in India, “only 20% of companies reported integrating behaviour change into their programmes.
Titled “CSR in Water, Sanitation and Hygiene (WASH): What are India’s top companies up to?”, the study has been facilitated by the India Sanitation Coalition (ISC), and carried out by a research team consisting of Anushree Parekh, Poorvaja Prakash, Richa Mukerjee and Dakshini Bhattacharya.
In all 100 companies with the largest CSR budgets on the BSE 500 were selected. Of the 90 companies that supported WASH programmes, 45 were from the heavy engineering and manufacturing sector, 19 from the banking sector, 11 from IT and finance, six from healthcare, five from the fast- moving consumer goods, three from telecommunication industry and one was a media and entertainment undertaking.
Of the 90 companies, 34 were public sector undertakings.
Instead of putting in efforts into behavioural change, the study finds that majority of the companies, 83, supported “hardware” interventions, such as constructing toilets. As for “software” interventions, while only 19 supported programmes relating to behavioural initiatives, awareness creation  in the form of Swacchata Saptah was supported by 14 companies, community ownership by three companies, and capacity building and ecosystem development by two companies each.
The study underlines, “While 18 companies had programmes relating to both aspects, further analysis revealed that 65 companies reported implementing hardware programs without any focus on software.”
Even in hardware, the study says, “Only 15% (13) of companies incorporated the repair and maintenance of new or existing toilets in their CSR programmes.”
Similarly, the study says,” 41% of companies focussed on providing facilities for clean drinking water”, yet “only 19% provided water storage facilities.” Further, “14% or 12 companies reported programs in waste management.”
Most of the solid waste management included “distribution of dustbins, building soak pits and the construction of bio-digester toilets. There was almost no report of activities like emptying pits and septic tanks, transportation to sewage treatment facilities and disposal/reuse of waste”, it says.
Pointing towards gender insensitivity of CSR programme, the study says, “Around 28% of Indian girls do not attend school during menstruation due to the lack of sanitation facilities in schools.” Yet, “CSR support for menstrual management facilities was non-existent.”
Thus, “Only 5% or four companies on the list supported the issue by providing a package of services that could be availed by female students to ensure their regular experience in school remained unhampered through the course of menses.”
Pointing out how CSR interventions neglects urban areas, the study says, “Only Swachhta Saptah (cleanliness week) drives were conducted in urban areas, possibly owing to the fact that they are mainly organised in the vicinity of regional headquarters of companies or offices which tend to be located in urban or semi-urban regions.”
This is happening despite “growing slum populations, with over 50 million people forced to defecate in the open”, and “slums lacking toilet facilities and community toilets rendered unusable due to poor maintenance.”

Comments

TRENDING

When Pakistanis whispered: ‘end military rule’ — A Moscow memoir

During the recent anti-terror operation inside Pakistan by the Government of India, called Operation Sindoor — a name some feminists consider patently patriarchal, even though it’s officially described as a tribute to the wives of the 26 husbands killed in the terrorist strike — I was reminded of my Moscow stint, which lasted for seven long years, from 1986 to 1993.

Ahmedabad's civic chaos: Drainage woes, waterlogging, and the illusion of Olympic dreams

In response to my blog on overflowing gutter lines at several spots in Ahmedabad's Vejalpur, a heavily populated area, a close acquaintance informed me that it's not just the middle-class housing societies that are affected by the nuisance. Preeti Das, who lives in a posh locality in what is fashionably called the SoBo area, tells me, "Things are worse in our society, Applewood."

Tracking a lost link: Soviet-era legacy of Gujarati translator Atul Sawani

The other day, I received a message from a well-known activist, Raju Dipti, who runs an NGO called Jeevan Teerth in Koba village, near Gujarat’s capital, Gandhinagar. He was seeking the contact information of Atul Sawani, a translator of Russian books—mainly political and economic—into Gujarati for Progress Publishers during the Soviet era. He wanted to collect and hand over scanned soft copies, or if possible, hard copies, of Soviet books translated into Gujarati to Arvind Gupta, who currently lives in Pune and is undertaking the herculean task of collecting and making public soft copies of Soviet books that are no longer available in the market, both in English and Indian languages.

RP Gupta a scapegoat to help Govt of India manage fallout of Adani case in US court?

RP Gupta, a retired 1987-batch IAS officer from the Gujarat cadre, has found himself at the center of a growing controversy. During my tenure as the Times of India correspondent in Gandhinagar (1997–2012), I often interacted with him. He struck me as a straightforward officer, though I never quite understood why he was never appointed to what are supposed to be top-tier departments like industries, energy and petrochemicals, finance, or revenue.

PharmEasy: The only online medical store which revises prices upwards after confirming the order

For senior citizens — especially those without a family support system — ordering medicines online can be a great relief. Shruti and I have been doing this for the last couple of years, and with considerable success. We upload a prescription, receive a verification call from a doctor, and within two or three days, the medicines are delivered to our doorstep.

Environmental report raises alarm: Sabarmati one of four rivers with nonylphenol contamination

A new report by Toxics Link , an Indian environmental research and advocacy organisation based in New Delhi, in collaboration with the Environmental Defense Fund , a global non-profit headquartered in New York, has raised the alarm that Sabarmati is one of five rivers across India found to contain unacceptable levels of nonylphenol (NP), a chemical linked to "exposure to carcinogenic outcomes, including prostate cancer in men and breast cancer in women."

A conman, a demolition man: How 'prominent' scribes are defending Pritish Nandy

How to defend Pritish Nandy? That’s the big question some of his so-called fans seem to ponder, especially amidst sharp criticism of his alleged insensitivity during his journalistic career. One such incident involved the theft and publication of the birth certificate of Masaba Gupta, daughter of actor Neena Gupta, in the Illustrated Weekly of India, which Nandy was editing at the time. He reportedly did this to uncover the identity of Masaba’s father.

Revisiting Gijubhai: Pioneer of child-centric education and the caste debate

It was Krishna Kumar, the well-known educationist, who I believe first introduced me to the name — Gijubhai Badheka (1885–1939). Hailing from Bhavnagar, known as the cultural capital of the Saurashtra region of Gujarat, Gijubhai, Kumar told me during my student days, made significant contributions to the field of pedagogy — something that hasn't received much attention from India's education mandarins. At that time, Kumar was my tutorial teacher at Kirorimal College, Delhi University.

A sector under siege? War and real estate: Navigating uncertainty in India's expanding market

I was a little surprised when I received an email alert from a top real estate consultant, Anarock Group , titled "Exploring War’s Effects on Indian Real Estate—When Conflict Meets Concrete," authored by its regional director and head of research, Dr. Prashant Thakur. I had thought that the business would wholeheartedly support what is considered a strong response to the dastardly terrorist attack in Pahalgam, Operation Sindoor.