Skip to main content

Impact of Bollywood? 90% young women say male violence is accepted social norm

By Rajiv Shah
In a stark revelation, about 90% of the female respondents in the age group 18-30 years, interviewed in an Oxfam India report to ascertain the impact of Bollywood films on youth, admitted to either being recipients of intimate partner violence (IPV) if they were married, or spoke of IPV as an accepted social norm, if they were not.
The report, which is based on focus group discussions (FGDs) in rural and urban areas of five states -- Bihar, Jharkhand, Uttar Pradesh, Chhattisgarh and Odisha -- notes that "only two women said that their spouses had never hit them", adding, "Most reported forms of partner violence include slaps, pushing, rebukes and mental cruelty."
"There is a very high incidence of extra marital affairs by men in all locations", the report states, adding, "Most women felt that it was acceptable to be hit once in a while. 'Wohi sawarenge, wohi dulharenge…toh wohi na marenge…' (he is the one who loves us, takes care of us…so what if he hits us once in a while…) was a common sentiment".
The report is titled "The Irresistible & Oppressive Gaze: Indian Cinema and Violence against Women and Girls", and is based on inputs from activists Lopa Ghosh, Nisha Agrawal, Ranu Kayastha Bhogal, Julie Thekkudan, Diya Dutta, Mary Thomas, Rajini Menon and Himanshi Matta.
Apart from interviews during FGDs, the report carries individual reactions, more than half of whom were females, mainly to elicit the impact of films on youth. "When asked about the qualities of an ideal man, 95% said that he should be above all loving and caring, be able to earn consistently for his family (90%), have a good personality (86%) and spend time with their wives (70%)", the report says.
Even while "only about 60% talked about physical attractiveness and masculinity", when probed on the notion of manliness, the report says, most cited instances of Salman Khan in "Sultan" because he repents and grieves for the loss of his child and loves his wife loyally; Akshay Kumar in "Airlift" for his patriotic fervor; Ajay Devgn in "Drishyam" for his ability as a common man to defend his family; Aamir Khan in "Dangal" and Shahrukh Khan in "Chak De" for their motivational roles; and actors such as Ranveer Singh and Siddharth Malhotra for their masculine attractions.
The report says, "It is not surprising that in 48% of the films, men perform a nationalistic function, serve the country, society or community in some form. In 17% of the films, women perform a similar function."
However, during a discussion of a sequence from "Dabangg" (2010), in which Salman Khan tells Sonakshi Sinha that she should "accept his offer of money when offered lovingly as it is well within his right to ‘slap’ her into accepting his bidding", the report says, "70% of the female respondents were of the opinion that this was a romantic conversation hence the hint of violence is excusable."
The report notes how with their folksy diction and rural proverbs, item songs are widely used tools for sexual harassment. "95% of young girls reported that boys and men played those songs on their mobile phones or sang them out loud when they walked to school or went somewhere to run an errand."
The study concludes that Indian cinema has "considerable influence on patriarchal attitudes and sexist behaviour across all aspects of life and society. Films are the primary, and to an extent, the only cultural good consumed by the communities that were part of this research."
According to the report, "The objectified image of a woman on screen deeply influences young girls and women. They find themselves caught between tradition and aspirations. Fear of assault is connected to the way in which girls dress up. Women on screen frame the notions held by young men and boys about how a woman should be."
"More dangerously", the report says, "Notions of consent as mandatory has been completely liquidated by mainstream films. Acquiring a romantic partner is considered to be a real goal. Exposure to explicit content encourages irresponsible sexual behaviours."

Comments

TRENDING

US-China truce temporary, larger trade war between two economies to continue

By Prabir Purkayastha   The Trump-Xi meeting in Busan, South Korea on 30 October 2025 may have brought about a temporary relief in the US-China trade war. But unless we see the fine print of the agreement, it is difficult to assess whether this is a temporary truce or the beginning of a real rapprochement between the two nations. The jury is still out on that one and we will wait for a better understanding of what has really been achieved in Busan.

When growth shrinks people: Capitalism and the biological decline of the U.S. population

By Bhabani Shankar Nayak*  Critically acclaimed Hungarian-American economic historian and distinguished scholar of economic anthropometric history, Prof. John Komlos (Professor Emeritus, University of Munich), who pioneered the study of the history of human height and weight, has published an article titled “The Decline in the Physical Stature of the U.S. Population Parallels the Diminution in the Rate of Increase in Life Expectancy” on October 31, 2025, in the forthcoming issue of Social Science & Medicine (SSM) – Population Health, Volume 32, December 2025. The findings of the article present a damning critique of the barbaric nature of capitalism and its detrimental impact on human health, highlighting that the average height of Americans began to decline during the era of free-market capitalism. The study draws on an analysis of 17 surveys from the National Health and Nutrition Examination Survey (NHANES), conducted by the U.S. Centers for Disease Control and Prevention (...

Mergers and privatisation: The Finance Minister’s misguided banking agenda

By Thomas Franco   The Finance Minister has once again revived talk of merging two or three large public sector banks to make them globally competitive. Reports also suggest that the government is considering appointing Managing Directors in public sector banks from the private sector. Both moves would strike at the heart of India’s public banking system . Privatisation undermines the constitutional vision of social and economic justice, and such steps could lead to irreversible damage.

Shrinking settlements, fading schools: The Tibetan exile crisis in India

By Tseten Lhundup*  Since the 14th Dalai Lama fled to India in 1959, the Tibetan exile community in Dharamsala has established the Central Tibetan Administration (CTA) as the guardian of Tibetan culture and identity. Once admired for its democratic governance , educational system , and religious vitality , the exile community now faces an alarming demographic and institutional decline. 

Sardar Patel was on Nathuram Godse's hit list: Noted Marathi writer Sadanand More

Sadanand More (right) By  A  Representative In a surprise revelation, well-known Gujarati journalist Hari Desai has claimed that Nathuram Godse did not just kill Mahatma Gandhi, but also intended to kill Sardar Vallabhbhai Patel. Citing a voluminous book authored by Sadanand More, “Lokmanya to Mahatma”, Volume II, translated from Marathi into English last year, Desai says, nowadays, there is a lot of talk about conspiracy to kill Gandhi, Netaji Subhas Chandra Bose, and Shyama Prasad Mukherjee, but little is known about how the Sardar was also targeted.

Buddhist shrines were 'massively destroyed' by Brahmanical rulers: Historian DN Jha

Nalanda mahavihara By Rajiv Shah  Prominent historian DN Jha, an expert in India's ancient and medieval past, in his new book , "Against the Grain: Notes on Identity, Intolerance and History", in a sharp critique of "Hindutva ideologues", who look at the ancient period of Indian history as "a golden age marked by social harmony, devoid of any religious violence", has said, "Demolition and desecration of rival religious establishments, and the appropriation of their idols, was not uncommon in India before the advent of Islam".

N-power plant at Mithi Virdi: CRZ nod is arbitrary, without jurisdiction

By Krishnakant* A case-appeal has been filed against the order of the Ministry of Environment, Forest and Climate Change (MoEF&CC) and others granting CRZ clearance for establishment of intake and outfall facility for proposed 6000 MWe Nuclear Power Plant at Mithi Virdi, District Bhavnagar, Gujarat by Nuclear Power Corporation of India Limited (NPCIL) vide order in F 11-23 /2014-IA- III dated March 3, 2015. The case-appeal in the National Green Tribunal at Western Bench at Pune is filed by Shaktisinh Gohil, Sarpanch of Jasapara; Hajabhai Dihora of Mithi Virdi; Jagrutiben Gohil of Jasapara; Krishnakant and Rohit Prajapati activist of the Paryavaran Suraksha Samiti. The National Green Tribunal (NGT) has issued a notice to the MoEF&CC, Gujarat Pollution Control Board, Gujarat Coastal Zone Management Authority, Atomic Energy Regulatory Board and Nuclear Power Corporation of India Limited (NPCIL) and case is kept for hearing on August 20, 2015. Appeal No. 23 of 2015 (WZ) is filed, a...

New RTI draft rules inspired by citizen-unfriendly, overtly bureaucratic approach

By Venkatesh Nayak* The Department of Personnel and Training , Government of India has invited comments on a new set of Draft Rules (available in English only) to implement The Right to Information Act, 2005 . The RTI Rules were last amended in 2012 after a long period of consultation with various stakeholders. The Government’s move to put the draft RTI Rules out for people’s comments and suggestions for change is a welcome continuation of the tradition of public consultation. Positive aspects of the Draft RTI Rules While 60-65% of the Draft RTI Rules repeat the content of the 2012 RTI Rules, some new aspects deserve appreciation as they clarify the manner of implementation of key provisions of the RTI Act. These are: Provisions for dealing with non-compliance of the orders and directives of the Central Information Commission (CIC) by public authorities- this was missing in the 2012 RTI Rules. Non-compliance is increasingly becoming a major problem- two of my non-compliance cases are...

Behind Sarojini Nagar’s glamour: The Hidden lives of its daily wage workers

By Samra Iqbal*  In Delhi’s bustling Sarojini Nagar market, what you buy and how much you pay rarely affects the person selling it to you. “Maalik kabhi baitha hi nahi hai” (“the owner never sits”), said Bilal, a daily wage worker who has spent years behind one of the hundreds of stalls that line the market’s narrow lanes.