Skip to main content

Alien to neoliberal Hindutva? Laissez-faire narrative, market, free choice, free individual

By Bhabani Shankar Nayak*
Hindutva neoliberalism in India is a specific variant of capitalism that enforces economic and political oligarchy in the name of ethnic and majoritarian nationalism. It liberalises market for few to establish dominant corporate monopoly. It does not allow complete free market competition as a distributive mechanism. It allows few crony corporations to control the production processes, coordinate the distribution mechanisms, and determine the nature of demand and supply in Indian economy.
The laissez-faire led ideological narratives of neoliberalism around ‘free individual’, ‘freedom of choice’ and ‘free market’ are absent within ‘Hindutva neoliberalism’. The liberal ideals of market forces within neoliberalism is completely absent within the Hindutva variant of neoliberalism in India. It does not completely break away from the 19th century capitalism but continues with its old foundations.
It provides a new but robust direction to 21st century capitalism in which Indian state, BJP as a political party and Modi government work together in pursuit of corporate profit. The cultural nationalism of BJP and RSS is a hoax. It marginalises the masses by spreading false sense of nationalist pride with the help of populist electoral democracy shaped by corporate media.
There is a perceived the distinction between Hindutva neoliberalism and worldwide practice of neoliberalism as an ideological project. But there is no contradiction or any confusion between neoliberalism and Hindutva in India. Both the global and national capitalist forces find Hindutva a convenient cannon to capture Indian natural and human resources.
The Hindutva neoliberalism-led by RSS and BJP helps to break away from the ‘Washington consensus’, which advocates the framework of limited ‘capital-labour accord’ for the growth of capitalism. The Hindutva neoliberalism helps in striping away all workers’ rights and all protective measures by reforming labour laws before and during this pandemic.
The limited welfare state has no place within Hindutva neoliberalism. It neither believes in minimum governance nor in maximum governance, as claimed by Narendra Modi; the poster boy of Hindutva neoliberalism. The fascist and authoritarian character of Hindutva neoliberalism is concomitant with the undemocratic tendencies of neoliberalism.
There is absolute corporate consensus between obscurantist Hindutva politics and monopoly capitalism. The Hindutva forces make laws on agriculture, land, labour, water, mineral resources and environment to advance and insulate corporate forces from democratic discontents by declaring all forms of progressive political movements as anti-national.
The Hindutva neoliberalism facilitates capitalism in India by establishing political, social, religious and cultural dominance of Brahminical caste order. The majoritarian social relations controlled by the established caste hierarchy helps neoliberalism to pursue its agendas without any form of political and social barriers. The caste system is not only normalising exploitation but also naturalising all forms of inequalities in India. Such a feudal and authoritarian ideological framework established by caste and its cohesive order provides breathing space to both Hindutva and neoliberalism in India.
Deregulation, privatisation, reduction of corporate tax, dismantling the state command economy, and minimise the roles of government are common features between global neoliberalism and Hindutva neoliberalism. The global neoliberalism believes in trade liberalisation, but Hindutva neoliberalism believes in trade monopoly of few compliant corporations. Both work in unison despite of minor differences between global neoliberalism and Hindutva neoliberalism.
From Hayekians to Keynesians and from the Geneva School of policy making to the Chicago School of economists and policymakers were responsible to shape neoliberalism as an ideological project of capitalist alternative to communism. These ideological adherents have naively believed and afloat the idea that the liberal and welfare path can also defeat fascism and its other authoritarian variants by upholding ‘individual freedom and choice’ as sacrosanct.
These neoliberal ideologues have argued that the combination of individual liberties with desire-based capitalist markets can shape the future of democracy and prosperity in society. Such naïve philosophical formulations, economic myopia and political misunderstandings continue to expose itself and its utopian outlook as global neoliberalism continues to assault democracies across the globe.
The global neoliberalism has formed alliance with the most illiberal forces in politics, culture and society today. The Hindutva neoliberalism paves a new path for global neoliberal capitalism, where democracy, state and governments lost their public legitimacy in popular imagination. This is the best recipe to establish absolute control over people, planet and resources without any form of political resistance.
Limited welfare state has no place in Hindutva neoliberalism. It neither believes in minimum governance nor in maximum governance, as claimed by Modi
The ethnic authoritarianism is an invaluable means for global neoliberal capitalism to survive and expand itself with the growth of ethnic politics like Hindutva forces in India. The ethnic politics of Hindutva is not only destroying the unity of working people but also diminishing citizenship rights by othering religious minorities in India. Such processes weaken the conflicts between labour and capital. 
The Karma theory of reincarnation and salvation provides philosophical foundation to Hindutva neoliberalism by shaping ideals and naturalising it in a way in which individual blame their own Karma for their own miseries. Such processes of individualisation of ‘self’ and demonisation of ‘others’ help both Hindutva and neoliberalism in pursuit of their political and economic projects in India.
The culture of neoliberal fragmentation and project of identity based political mobilisation provide a coherent framework for Hindutva neoliberalism to establish itself as a formidable force in India. Both Hindutva and neoliberalism disciplines citizens and coverts them as mere customers, who are seeking satisfaction, utility and pleasure as mere consumers of commodities.
The wholesale normalisation of culture of consumerism under Hindutva neoliberalism dehumanises and dismantles societies, where unities and solidarities are becoming elusive. Therefore, lynching of Muslims, raping of women, sexual abuse of children, violence against women, Kashmiris, Dalits and tribals are not provoking mass struggles against injustices in India. This callous culture is an outcome of everyday Hindutva neoliberalism, which is practiced and promoted by the Modi led BJP government in India.
The Hindutva neoliberalism marketizes every sphere of life in the name of Hindu cultural nationalism at the cost of India and Indians. Narendra Modi and his party follow market-led media-mediated management of public opinion as human development index falls to the bottom of international development pyramid.
The manipulation of public mind with majoritarian dominance and reactionary values led by Hindutva neoliberalism have failed to obscure the mass miseries and marginalisation in India. The struggles for citizenship rights, the famers struggles against corporate control over agriculture, the resistance movements against privatisation and liberalisation, the struggle for justice led by women, students, Dalits, tribals and workers are hopes to reclaim India from Hindutva neoliberalism and its dehumanising values.
These resistance movements can only help in deepening constitutional democracy. The struggles are the only ways to repair the broken republic shattered by the Hindutva neoliberalism.
---
*University of Glasgow, UK

Comments

Post a Comment

TRENDING

Modi’s Israel visit strengthened Pakistan’s hand in US–Iran truce: Ex-Indian diplomat

By Jag Jivan   M. K. Bhadrakumar , a career diplomat with three decades of service in postings across the former Soviet Union, Pakistan, Iran, Afghanistan, South Korea, Sri Lanka, Germany, and Turkey, has warned that the current truce in the US–Iran war is “fragile and ridden with contradictions.” Writing in his blog India Punchline , Bhadrakumar argues that while Pakistan has emerged as a surprising broker of dialogue, the durability of the ceasefire remains uncertain.
Post a Comment
»

Incarceration of Prof Saibaba 'revives' the question: What is crime, who is criminal?

By Kunal Pant* In 2016, a Supreme Court Judge asked the state of Maharashtra, “Do you want to extract a pound of flesh?” The statement was directed against the state for contesting the bail plea of Delhi University Professor GN Saibaba. Saibaba was arrested in 2014, a justification for which was to prevent him from committing what the police called “anti-national activities.”
Post a Comment
»

Why Indo-Pak relations have been on 'knife’s edge' , hostilities may remain for long

By Utkarsh Bajpai*  The past few decades have seen strides being made in all aspects of life – from sticks and stones to weaponry. The extreme case of this phenomenon has been nuclear weapons. The menace caused by nuclear weapons in the past is unforgettable. Images of Hiroshima and Nagasaki from 1945 come to mind, after the United States dropped two atomic bombs on the cities.
Post a Comment
»

Manufacturing, services: India's low-skill, middle-skill labour remains underemployed

By Francis Kuriakose* The Indian economy was in a state of deceleration well before Covid-19 made its impact in early 2020. This can be inferred from the declining trends of four important macroeconomic variables that indicate the health of the economy in the last quarter of 2019.
Post a Comment
»

Food security? Gujarat govt puts more than 5 lakh ration cards in the 'silent' category

By Pankti Jog* A new statistical report uploaded by the Gujarat government on the national food security portal shows that ensuring food security for the marginalized community is still not a priority of the state. The statistical report, uploaded on December 24, highlights many weaknesses in implementing the National Food Security Act (NFSA) in state.
Post a Comment
»

The soundtrack of resistance: How 'Sada Sada Ya Nabi' is fueling the Iran war

​ By Syed Ali Mujtaba*  ​The Persian track “ Sada Sada Ya Nabi ye ” by Hossein Sotoodeh has taken the world by storm. This viral media has cut across linguistic barriers to achieve cult status, reaching over 10 million views. The electrifying music and passionate rendition by the Iranian singer have resonated across the globe, particularly as the high-intensity military conflict involving Iran entered its second month in March 2026.
Post a Comment
»

Lata Mangeshkar, a Dalit from Devdasi family, 'refused to sing a song' about Ambedkar

By Pramod Ranjan*  An artist is known and respected for her art. But she is equally, or even more so known and respected for her social concerns. An artist's social concerns or in other words, her worldview, give a direction and purpose to her art. History remembers only such artists whose social concerns are deep, reasoned and of durable importance. Lata Mangeshkar (28 September 1929 – 6 February 2022) was a celebrated playback singer of the Hindi film industry. She was the uncrowned queen of Indian music for over seven decades. Her popularity was unmatched. Her songs were heard and admired not only in India but also in Pakistan, Bangladesh and many other South Asian countries. In this article, we will focus on her social concerns. Lata lived for 92 long years. Music ran in her blood. Her father also belonged to the world of music. Her two sisters, Asha Bhonsle and Usha Mangeshkar, are well-known singers. Lata might have been born in Indore but the blood of a famous Devdasi family...
2 comments
»

'Batteries now cheap enough for solar to meet India's 90% demand': Expert quotes Ember study

By A Representative   Shankar Sharma, Power & Climate Policy Analyst, has urged India’s top policymakers to reconsider the financial and ecological implications of the country’s energy transition strategy in light of recent global developments. In a letter dated April 10, 2026, addressed to the Union Ministers of Finance, Power, New & Renewable Energy, Environment, Forest & Climate Change, and the Vice Chair of NITI Aayog, with a copy to the Prime Minister, Sharma highlighted concerns over India’s ambitious plans for coal gasification and the Prototype Fast Breeder Reactor (PFBR).
Post a Comment
»

Health Day ads spark row as NAPi targets Britannia campaign, criticizes celebrity endorsement

By A Representative   The advocacy group Nutrition Advocacy in Public Interest (NAPi) has raised concerns over what it describes as misleading advertising of ultra-processed food products (UPFs), particularly those high in sugar, fat and salt, calling for stricter regulations and an end to such promotions across media platforms.
Post a Comment
»