Skip to main content

Make in India? None of Indian cos make it to 100 top brand value list, Tata Group loses its spot: Report

By Our Representative
Is Prime Minister Narendra Modi's Make in India campaign failing to make an impact worldwide? It would seem so, if one sees how the country's top business houses are losing out in the competitive world of brands, as calculated by a British brand finance consultancy report, with not one brand making it on the first 100 list.
In fact, the Tata Group, which was the only Indian "brand" making it to the top 100 till last year, has lost its prestigious spot. The top conglomerate, which is into all types of businesses ranging from salt manufacturing, automobiles, telecommunications and software, has fallen by 21 places in a year, from 82nd to 103rd position.
According to an independent observation, its brand value fell to $13.11 billion (around Rs 88,105.75 crore) from $13.68 billion (approximately Rs 91,936.44 crore) following "the row between Tata Sons and its former chairperson Cyrus Mistry, who was ousted from the post last year."
Says the report, which is titled "Global 500 2017", among Indian brands, Reliance improved its position from 442nd to 345th, Oil India from 494th to 369th, Hindustan Computers Ltd (HCL) from 500th to 378th, Life Insurance Corporation of India from 283rd to 222nd, Infoys from 301st to 251st, and Airtel from 242nd to 190th.
On the other hand, the brand of India's premier bank, State Bank of India, deteriorated from 244th to 294th position, and Larsen & Toubro from 479th to 498th position.
The analysis takes into account the value of the entire enterprise, made up of multiple branded businesses, the value of a single branded business operating under the subject brand, the total economic benefit derived by a business from its brand, and the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it.
Apple, which held sway for the last five years as world’s most valuable brand, has lost its first position because, according to the report, it "over-exploited the goodwill of its customers", failing to generate "significant revenues from newer products such as the Apple Watch."
"Its brand has lost its luster and must now compete on an increasingly level playing field not just with traditional rival Samsung, but a slew of Chinese brands such as Huawei and OnePlus in the smartphone market, Apple’s key source of profitability", the report says.
The report states, “Apple’s loss has been Google’s gain. Six years after it last held the title in 2011, Google is now the world’s most valuable brand with a value of US$109 billion."
About Amazon, which comes 3rd, the report states, its 53% brand value growth meant it "nearly secured the top spot for itself this year. The firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it."
As for Facebook, the report states, it "continues to climb the ranks following 82% brand value growth", though regrets, it "has been outdone by China’s biggest tech brands" such as "Alibaba, WeChat and Tencent", which have grown by 94%, 103% and 124% respectively."
"Coca-Cola was the world’s most valuable brand across all industries in 2007, with a brand value of US$43.1bn", the report states, though adding, "Increasing concerns over the links between carbonated drinks and obesity have begun to undermine what the Coca-Cola brand has represented for over one hundred years... In the last year it has dropped 7% to US$31.9 billion, putting it 27th across all industries."
"Pepsi is suffering from the same trend, falling 4%", the report states, adding, "The same trend is evident in the fast food industry. The brand values of McDonald’s, KFC, Subway and Domino’s have all fallen heavy competition in an increasingly fragmented market."

Comments

TRENDING

Communal rhetoric? Hindutva preached by RSS-BJP is 'monolithic', not Hinduism

By Prem Verma*  I am a devout Hindu but not a believer of RSS Hindutva form of Hinduism which brings about hatred of other religions. My Hindu religion has not taught me to look down on other religions and neither has it instilled in me to go about converting others to my religion because my religion is superior.

Gross 'injustice' to children: Rs 5000 cr cut in education budget; 15 lakh schools shut down

Counterview Desk  More than 100 dignitaries, including educationists, academia, social activists, teachers’ union, civil society organisations (CSOs), various networks and people working on child rights, in a letter to Union Finance Minister Nirmala Sitharaman have sought reversal of reduction in allocation for education in the Union Budget 2021-22, even as demanding substantial increase in it.

Buddhist shrines massively destroyed by Brahmanical rulers in "pre-Islamic" era: Historian DN Jha's survey

Nalanda mahavihara By Our Representative Prominent historian DN Jha, an expert in India's ancient and medieval past, in his new book , "Against the Grain: Notes on Identity, Intolerance and History", in a sharp critique of "Hindutva ideologues", who look at the ancient period of Indian history as "a golden age marked by social harmony, devoid of any religious violence", has said, "Demolition and desecration of rival religious establishments, and the appropriation of their idols, was not uncommon in India before the advent of Islam".

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

RSS love for 'killer' Myanmar junta behind Indian military presence at Tatmadaw Day?

By Shamsul Islam*  If a shameful act means an action which is criminal and nauseating, it would be an understatement to describe the attitude of the present RSS-BJP rulers of India towards the demolition of democracy and large-scale killing of the people of Myanmar by the military ( tatmadaw ) junta which took power through a coup on February 1, 2021 after renegading the election results in which the party of Aung San Suu Kyi, National League for Democracy, was a clear winner.

Chhattisgarh’s Apra riverfront imitates Sabarmati: 'Devaluing' water, environment

Sabarmati riverfront By Mansee Bal Bhargava*  This year’s #WorldWaterDay (March 22) focus was on ‘Valuing Water’. My school friend, Pragati Tiwari from Bilaspur, Chhattisgarh, called that day knowing my interest in water matters. We were remembering our childhood days as how we used to play on the banks and the bed of the Arpa Nadi (River) during the summer holidays and as how the river would swell like Anaconda to flow happily during the monsoon.

Bihar massacre on Holi day: Brahminical, casteist mindset behind 'uneasy' silence

Bihar chief minister Nitish Kumar By Vidya Bhushan Rawat*  Several people were killed in Bihar amidst Holi festivities, but not much response has come in from the media. The silence of the government and the society as a whole is also appalling. We seek to romanticise these festivals, yet we forget that every year they take so many lives. This despite the fact that Holi appears to be the best time for 'avenging things'.

India's draft migrants policy: Whither concern on job restrictions imposed by states?

By Anil Kumar*  India’s Niti Aayog has prepared a Draft Migration Policy. The draft policy acknowledges migration as an integral part of development, and it calls for positive government interventions that facilitate internal migration. With a rights-based solution to migration, the draft states that the policy should “enhance the agency and capability of the community and thereby remove aspects that come in the way of an individual’s own natural ability to thrive”.

Gujarat religious freedom amendment bill 'pursues' votebank politics, is anti-minority

Gujarat home minister Pradeepsinh Jadeja  By Our Representative  A Gujarat-based minority rights organisation, taking strong exception to the state assembly last week passing the Gujarat Religious Freedom (Amendment) Bill, 2021, has asserted that the proposed law “is completely unconstitutional”, even as asking the Gujarat governor to give his accent to it.

Anti-untouchability move? Dalits to 'mint' brass coin to be laid beneath new Parliament

By Rajiv Shah Gujarat’s top Dalit rights organisation, Navsarjan Trust, is all set to initiate a unique campaign under which families from different parts of the country will contribute a brass article or a utensil -- all of it will be melted and minted into a 1111 milligram diameter coin with the question engraved on it: Will the 1947 dream of untouchability-free India be reality yin 2047?