Skip to main content

Make in India? None of Indian cos make it to 100 top brand value list, Tata Group loses its spot: Report

By Our Representative
Is Prime Minister Narendra Modi's Make in India campaign failing to make an impact worldwide? It would seem so, if one sees how the country's top business houses are losing out in the competitive world of brands, as calculated by a British brand finance consultancy report, with not one brand making it on the first 100 list.
In fact, the Tata Group, which was the only Indian "brand" making it to the top 100 till last year, has lost its prestigious spot. The top conglomerate, which is into all types of businesses ranging from salt manufacturing, automobiles, telecommunications and software, has fallen by 21 places in a year, from 82nd to 103rd position.
According to an independent observation, its brand value fell to $13.11 billion (around Rs 88,105.75 crore) from $13.68 billion (approximately Rs 91,936.44 crore) following "the row between Tata Sons and its former chairperson Cyrus Mistry, who was ousted from the post last year."
Says the report, which is titled "Global 500 2017", among Indian brands, Reliance improved its position from 442nd to 345th, Oil India from 494th to 369th, Hindustan Computers Ltd (HCL) from 500th to 378th, Life Insurance Corporation of India from 283rd to 222nd, Infoys from 301st to 251st, and Airtel from 242nd to 190th.
On the other hand, the brand of India's premier bank, State Bank of India, deteriorated from 244th to 294th position, and Larsen & Toubro from 479th to 498th position.
The analysis takes into account the value of the entire enterprise, made up of multiple branded businesses, the value of a single branded business operating under the subject brand, the total economic benefit derived by a business from its brand, and the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it.
Apple, which held sway for the last five years as world’s most valuable brand, has lost its first position because, according to the report, it "over-exploited the goodwill of its customers", failing to generate "significant revenues from newer products such as the Apple Watch."
"Its brand has lost its luster and must now compete on an increasingly level playing field not just with traditional rival Samsung, but a slew of Chinese brands such as Huawei and OnePlus in the smartphone market, Apple’s key source of profitability", the report says.
The report states, “Apple’s loss has been Google’s gain. Six years after it last held the title in 2011, Google is now the world’s most valuable brand with a value of US$109 billion."
About Amazon, which comes 3rd, the report states, its 53% brand value growth meant it "nearly secured the top spot for itself this year. The firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it."
As for Facebook, the report states, it "continues to climb the ranks following 82% brand value growth", though regrets, it "has been outdone by China’s biggest tech brands" such as "Alibaba, WeChat and Tencent", which have grown by 94%, 103% and 124% respectively."
"Coca-Cola was the world’s most valuable brand across all industries in 2007, with a brand value of US$43.1bn", the report states, though adding, "Increasing concerns over the links between carbonated drinks and obesity have begun to undermine what the Coca-Cola brand has represented for over one hundred years... In the last year it has dropped 7% to US$31.9 billion, putting it 27th across all industries."
"Pepsi is suffering from the same trend, falling 4%", the report states, adding, "The same trend is evident in the fast food industry. The brand values of McDonald’s, KFC, Subway and Domino’s have all fallen heavy competition in an increasingly fragmented market."

Comments

TRENDING

World Bank clarifies: Its 26th rank to India not for universal access to power but for ease of doing business

By Our Representative
In a major embarrassment to the Government of India, the World Bank has reportedly clarified that it has not ranked India 26th out of 130 countries for providing power to its population. The top international banker’s clarification comes following Union Power Minister Piyush Goyal’s claim that India has “improved to 26 position from 99” in access to electricity in just one year.

"Misleading" satellite images being shared on Balakot surgical strike on Jaish camp

By Dr Vinay Kate*
With every passing day more questions are being raised about the surgical strike India did in Balakot as a response to Pulwama attacks. So far the Indian media has claimed mass casulaty of 300+ terrorists of Jaish-e-Mohammad in this surgical strike, but there is hardly any report from foreign media about the same.

Extreme repression, corporate loot, cultural genocide "characterise" India's tribal belt

Counterview Desk
As Lok Sabha polls approach, there is considerable ferment in one section of the population -- India's Adivasis, forming about 8.6 per cent of India's population. Things became particularly critical following the February 14, 2019 Supreme Court order, allegedly seeking to evict lakhs of tribals from their forest lands.

Industry in India "barely growing", export growth 0%, whither moral anchors?

Counterview Desk
In a sharp critique of the Modi government, the Indian Institute of Management-Ahmedabad (IIM-A), one of world renowned economist Prof Kaushik Basu, who is Professor of Economics and Carl Marks Professor of International Studies at Cornell University, has told students at the IIM-A’s 54th Annual Convocation on March 16, 2019 that they have a “special responsibility” on their shoulders, “the responsibility to reject narrow sectarianism, uphold scientific thinking, openness to new ideas, and freedom of speech.”

Gujarat model? Industrial effluents "invade" borewells, discharge coloured water in farms

By Rajiv Shah
In a major embarrassment for Gujarat model, of the 21 samples taken by officials of the state government's environmental watchdog Gujarat Pollution Control Board (GPCB) in two villages of Vadodara district and analyzed by its laboratory in Gandhinagar, the state capital, to find out pollution level in groundwater, 16 were assessed as highly contaminated – these were, in fact, found to be discharging reddish, brownish, reddish, or yellowish water.

Congress would win just 9 of 26 Lok Sabha seats: Gujarat Assembly segment-wise analysis

By Rajiv Shah
Even as the Congress plans its first working committee meet in Gujarat on February 28 after an almost 58 year gap, there is reason to wonder what is in store for India’s grand old party in a state which has been long been a BJP bastion – in fact ever since mid-1990s. Ahead of the then assembly polls in late 2012, talking with me, a senior Gujarat Congress leader, currently Rajya Sabha MP, frankly said he saw no reason why Congress would win.

Refugees as criminals? US govt report blames Amit Shah for calling Bangladeshis termites

Counterview Desk
The chapter “Freedom of Movement” of the US State Department’s “India 2018 Human Rights Report”, released recently, has criticized BJP chief Amit Shah for terming alleged Bangladeshis who may be in Assam as “termites”, because their names were struck down from the list of National Register of Citizens, under preparation in the state.
Pointing out that four million residents were excluded from Assam’s final draft list, leading to “uncertainty over the status of these individuals, many of whose families had lived in the state for several generations”, the report regrets, the Indian law does not even contain the term “refugee,” treating refugees like Rohingiyas as “any other foreigners.”
“Undocumented physical presence in the country is a criminal offense. Persons without documentation were vulnerable to forced returns and abuse”, the report says.
Text of the Freedom of Movement chapter: The law provides for freedom of internal movement, foreign travel, emigration, a…

"Pro-corporate" Supreme Court order on FRA would further marginalize Adivasis

By VS Roy David, JP Raju*
For millions of Adivasis and other traditional forest dwellers February 13, 2019 will go down in history as the day of apocalypse. This is like the proverbial Black Friday where millions of most marginalized people of India were ordered by malicious anti-people draconian Supreme Court order depriving them the life and livelihood by evicting them from their habitats.

Financial inclusion? Not micro-loans; India's poor "need" investment in health, education

By Moin Qazi*
India has grown into a global powerhouse. Its economy is soaring but the picture on the ground is still quite arid. The green shoots that you see are only a patch of its landscape. Most Indians are hapless victims of inequity. India is one country where intense poverty abounds in the shadow of immense wealth.

India, Pakistan told to eliminate nuclear weapons: N-war "would kill" 2 billion

Counterview Desk
The International Physicians for the Prevention of Nuclear War (IPPNW), a non-partisan federation of national medical organizations in 64 countries, representing tens of thousands of doctors, medical students, other health workers, and concerned citizens, claiming to share the common goal of creating a more peaceful and secure world freed from the threat of nuclear annihilation, has warned that “an unprecedented global catastrophe” awaits the globe against the backdrop of warmongering in India and Pakistan.