Skip to main content

Make in India? None of Indian cos make it to 100 top brand value list, Tata Group loses its spot: Report

By Our Representative
Is Prime Minister Narendra Modi's Make in India campaign failing to make an impact worldwide? It would seem so, if one sees how the country's top business houses are losing out in the competitive world of brands, as calculated by a British brand finance consultancy report, with not one brand making it on the first 100 list.
In fact, the Tata Group, which was the only Indian "brand" making it to the top 100 till last year, has lost its prestigious spot. The top conglomerate, which is into all types of businesses ranging from salt manufacturing, automobiles, telecommunications and software, has fallen by 21 places in a year, from 82nd to 103rd position.
According to an independent observation, its brand value fell to $13.11 billion (around Rs 88,105.75 crore) from $13.68 billion (approximately Rs 91,936.44 crore) following "the row between Tata Sons and its former chairperson Cyrus Mistry, who was ousted from the post last year."
Says the report, which is titled "Global 500 2017", among Indian brands, Reliance improved its position from 442nd to 345th, Oil India from 494th to 369th, Hindustan Computers Ltd (HCL) from 500th to 378th, Life Insurance Corporation of India from 283rd to 222nd, Infoys from 301st to 251st, and Airtel from 242nd to 190th.
On the other hand, the brand of India's premier bank, State Bank of India, deteriorated from 244th to 294th position, and Larsen & Toubro from 479th to 498th position.
The analysis takes into account the value of the entire enterprise, made up of multiple branded businesses, the value of a single branded business operating under the subject brand, the total economic benefit derived by a business from its brand, and the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it.
Apple, which held sway for the last five years as world’s most valuable brand, has lost its first position because, according to the report, it "over-exploited the goodwill of its customers", failing to generate "significant revenues from newer products such as the Apple Watch."
"Its brand has lost its luster and must now compete on an increasingly level playing field not just with traditional rival Samsung, but a slew of Chinese brands such as Huawei and OnePlus in the smartphone market, Apple’s key source of profitability", the report says.
The report states, “Apple’s loss has been Google’s gain. Six years after it last held the title in 2011, Google is now the world’s most valuable brand with a value of US$109 billion."
About Amazon, which comes 3rd, the report states, its 53% brand value growth meant it "nearly secured the top spot for itself this year. The firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it."
As for Facebook, the report states, it "continues to climb the ranks following 82% brand value growth", though regrets, it "has been outdone by China’s biggest tech brands" such as "Alibaba, WeChat and Tencent", which have grown by 94%, 103% and 124% respectively."
"Coca-Cola was the world’s most valuable brand across all industries in 2007, with a brand value of US$43.1bn", the report states, though adding, "Increasing concerns over the links between carbonated drinks and obesity have begun to undermine what the Coca-Cola brand has represented for over one hundred years... In the last year it has dropped 7% to US$31.9 billion, putting it 27th across all industries."
"Pepsi is suffering from the same trend, falling 4%", the report states, adding, "The same trend is evident in the fast food industry. The brand values of McDonald’s, KFC, Subway and Domino’s have all fallen heavy competition in an increasingly fragmented market."

Comments

TRENDING

Whistle-blowing IPS officer Sanjiv Bhatt's wife suspects foul play after truck hits her car

By Nachiketa Desai*
Paranoia has seized Shweta Bhatt, wife of suspended Indian Police Service (IPS) officer Sanjiv Bhatt, after the car she was driving was rammed in broad day light. According to Shweta Bhatt, it was beacon light-flashing truck without registration number plate. The incident took place on January 7, just a day ahead of the Gujarat High Court was scheduled to take up the bail application of Sanjiv Bhatt, arrested last year for "involvement" in a 23-year-old case.

Call to support IIM-Bangalore professor, censured for seeking action against Uniliver

Counterview Desk
Sections of the Indian Institute of Managements (IIMs) across India have strongly reacted to the decision to censure Dr Deepak Malghan, a faulty at IIM-Bangalore. Prabhir Vishnu Poruthiyil, who is faculty at IIM-Tiruchirapalli, has sought wider solidarity with Dr Malghan, saying, "The administration has censured Deepak for merely suggesting a meaningful action against Hindustan Unilever for their abysmal environmental record" by “disinviting” it for campus placement.

99% MGNREGA funds "exhausted", Govt of India makes no additional sanctions: Study

Counterview Desk
A letter, addressed to Prime Minister Narendra Modi, and prepared by senior activists led by Aruna Roy on behalf of the Peoples’ Action for Employment Guarantee (PAEG), and signed, among others, by 80 members of Parliament, has regretted that, despite repeated public statements by his government promising employment and job creation that will boost the country’s growth, the country’s only employment guarantee programme, Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), “is being systematically undermined.”

Morari Bapu, who has installed new statues of Ram, Laxman, Hanuman without weapons

By Sandeep Pandey*
A saint is one who can give some inner peace by his/her voice. This will happen only when s(he) will talk about love and harmony. Morari Bapu is one saint who has been conveying the message of love, peace, harmony, fraternity, etc. Today when a number of saffron clad figures with aggressive posture, spewing venom, fanning hatred to polarise voters are at the forefront of politics of Hindutva it is a relief to see Morari Bapu in a different mould.

Nuclear reactors sought from French giant "not safe": Letter to Modi on Jaitapur project

Counterview Desk
Amidst reports that the French nuclear giant EDF has submitted a “techno-commercial offer” for the world’s largest nuclear power park proposed in Maharashtra’s Jaitapur nuclear power park in Jaitapur on the Maharashtra coast, Dr EAS Sarma, India’s former Union Secretary in the Minister of Power, and an eminent voice in the civil society, has written an open letter to Prime Minister Narendra Modi, who also heads Department of Atomic Energy (DAE),  protesting the move.

World Bank clarifies: Its 26th rank to India not for universal access to power but for ease of doing business

By Our Representative
In a major embarrassment to the Government of India, the World Bank has reportedly clarified that it has not ranked India 26th out of 130 countries for providing power to its population. The top international banker’s clarification comes following Union Power Minister Piyush Goyal’s claim that India has “improved to 26 position from 99” in access to electricity in just one year.

Kerala land being acquired using "draconian, anti-people" National Highway Act, 1956

Counterview Desk
In a letter Chief Minister of Kerala Pinarayi Vijayan, senior activists and politicians have insisted that the Kerala government should not agree to "inhuman displacement and buid-operate-transfer (BOT) Toll system", imposed by the Government of India and the National Highway Authority of India, for widening the current National Highway (NH) 66.

Kaiga NPP expansion: Karnataka to get just 400 MW, but lose thick forest, fresh water

Counterview Desk
In an open letter to the chairman and members of the Atomic energy Commission (AEC) on the issue of Kaiga nuclear power plant (NPP) expansion plan in Karnataka, Shankar Sharma, well-known power policy analyst, has argued that that in case of expansion, the site will face “exponential increase in radiation emission risks”, underlining, “Nuclear safety experts identify such a scenario as enhanced risk for NPPs with multiple reactors and shared technical facilities."
Sharma says the questions that also be asked whether Karnataka should lose more than 54 hectares of thick forests and about 152,304 cubic meters of fresh water per day from Kali river for a meager benefit of 400 MW from the Kaiga NPP, for which “there are many benign alternative options available for the state at much lower overall costs to the state.”
Text of the letter: This has reference to the public hearing under the Environmental Impact Assessment (EIA) Rule 2006 of Ministry of Environment, Fore…

Uttarakhand High Court: Biodiversity boards can impose fees on Ramdev's Divya Pharmacy

By Mridhu Tandon
In a significant decision, the Uttarakhand High Court on December 21, 2018 has dismissed the writ petition filed by Divya Pharmacy founded by Baba Ramdev and Acharya Balakrishnan, challenging the demand of the Uttarakhand Biodiversity Board (UBB) imposing fees under the provisions of the Fair and Equitable Benefit Sharing (FEBS).

Modi becoming Prime Minister now appears to be an "accident" to the people of India

By Sandeep Pandey*
Anupam Kher's film 'Accidental Prime Minister' has targeted Dr Manmohan Singh who served for two terms and may be again acceptable for the job if his party regains power. But his tormentor Narendra Modi seems to be out of breath even before his first term is over. Disillusionment with him is so widespread and deep that people of India may not bear with him for another term. As the general elections approach again the difference between the two needs to be examined.