Skip to main content

Gujarat to hire top PR firm to ensure publication of pro-Modi articles in national papers, coverage in TV

By Rajiv Shah
The Narendra Modi government is learnt to have worked out a complete plan to reach out to the national media by hiring a top public relations (PR) management firm with headquarters in Delhi. Sources in the Commissionerate of Information, Government of Gujarat, say, the state government "intends to appoint a PR firm to create awareness about brand ‘Gujarat’ across India and the globe." The sources added, the aim is to "position Gujarat as one of India’s leading states across sectors by increasing visibility and enhancing ‘top of mind’ recall so as to make it an ideal destination amongst various stakeholders."
The PR firm, for which tenders have being floated, will be required to "effectively disseminate information about Gujarat government’s various activities to national and international media", the sources said, adding, in order to help shape favorable media opinion for Gujarat government, both nationally as well as internationally, the firm will be required to prepare "an effective PR strategy plan", even as making "all arrangements necessary for the media coverage of any event when dignitaries from Gujarat", especially the Chief Minister, during his "visits to Delhi or any other part of the country or as and when asked to do".
The firm will be required to "arrange for national and international media to visit Gujarat and attend various events organized by the different departments of the Government of Gujarat; acquaint the media with the positive growth and developments happening in the state at regular intervals, or as and when asked to do so". Further, it will be the firm’s "responsibility to arrange for the visits of journalists to Gujarat, any other part of the country or abroad", and the "expenses for the same will be reimbursed by the Commissionerate of Information on the submission of actual bills", the sources said.
Further, the firm will "prepare press releases, news articles, messages, write – ups, articles, features in Hindi/ English and regional languages for publication in print media and telecast / broadcast media in TV, radio and internet." Its targets, the sources said, would include:
* Publication of at least 6 major stories from the State in a quarter based on the input provided by the State Government in national newspapers viz. the Hindustan Times, the Times of India, Indian Express, Hindu, Economic Times etc.
* Publication of six major stories in regional newspapers in a quarter again based on the input provided by the State Government
* Publication of 6 major stories in a quarter in the major vernacular mewspapers with widespread coverage viz. Hindi, Telugu, Tamil, Bengali, Kannada, Oriya, Urdu, etc.
* Publication of at least one major story in national magazines viz. India Today, Frontline, Outlook, The Week, etc. based on the input provided by the state government
* Coverage/ telecast of at least one major story every month in a major TV News Channel viz. NDTV, Times Now, CNN-IBN, AajTak, Zee News, Star News, TV Today, etc.
Besides, the sources said, the firm will required to provide "crisis perception management" by informing the government about "impending stories about Gujarat State / leadership". It will "monitor the presence of, and discussions about, brand Gujarat in social and political circles", which can be achieved through, "among other activities, continuously monitoring and tracking all national and regional newspapers, magazines, TV channels, the inter-web, blogs and other channels of external communication at regular intervals."
Further, the firm will be required to have "a close liaison with correspondents, reporters, editors, photographers, think–tanks, critics, trend - setters and other such opinion leaders", even as "pomoting and and maintaining an effective feedback system of the public about these activities." And, for all this, it will be required to have a "fully equipped with trained and skilled PR professionals" with"latest instruments such as computers, scanners, high speed photo copy machines etc. at its offices in metro cities, especially in Delhi." There will be a liaison officer in Delhi who "must also be experienced in carrying out projects on a national/ international level", with "impeccable communication skills in English and Hindi are an imperative."
Apart from hiring professional journalists to write, the firm will be required to have an able economic analyst with the job to write "original material, edit, proofread and finalize written material", even as "gather numerical data and produce statistical reports" and "analyze economic data to prepare reports detailing results of performed research." The analyst will prepare "stories on different subjects like business, industry, education, agriculture and socio-economic conditions in state of Gujarat and prepare comparative study reports and press material."

Comments

TRENDING

132 Gujarat citizens, including IIM-A faculty, others declare solidarity with Kashmiris

Counterview Desk
A week after it was floated, 132 activists, academics, students, artists and other concerned citizens of Gujarat, backed by 118 living in different parts of India and the world, have signed a "solidarity letter" supporting the people of Jammu and Kashmir (J&K), who, it claims, have been silenced and held captive in their own land. The signatories include faculty members and scholars of the prestigious Indian Institute of Management-Ahmedabad (IIM-A).

Amit Shah 'wrong': Lack of transparency characterized bank frauds, NPAs, jobs data

Counterview Desk
India's senior RTI activists Nikhil Dey, Anjali Bhardwaj, Venktesh Nayak, Rakesh Reddy Dubbudu, Dr. Shaikh Ghulam Rasool, Pankti Jog and Pradip Pradhan, who are attached with the National Campaign for Peoples' Right to Information (NCPRI), have said that Union home minister Amit Shah's claim that the Government of India is committed to transparency stands in sharp contrast to its actual actions.

Untold story of Jammu: Business 'down', students fear lynching, teachers can't speak

By Rajiv Shah
A just-released report, seeking to debunk the view that people in Jammu, the second biggest city of Jammu and Kashmir (J&K) after Srinagar, people had gone “out celebrating” abrogation of Article 370 which took away the state’s special status, has reported what it calls “abominably high levels of fear” across all sections in the town.

Success of 'political' Hinduism: Kashmiris being depicted as antagonists of rest of India

By Anand K Sahay*
There are times in history when facts call attention to themselves; they assert their independence in all its amplitude and are in no need of the crutch of interpretation. Such a moment is visible in Kashmir now. Merely by being on the table, the facts there taunt the regime’s proclamations.

Gujarat's incomplete canals: Narmada dam filled up, yet benefits 'won't reach' farmers

By Our Representative
Even as the Gujarat government is making all out efforts to fill up the Sardar Sarovar dam on Narmada river up to the full reservoir level (FRL), a senior farmer rights leader has said the huge reservoir, as of today, remains a “mirage for the farmers of Gujarat”.
In a statement, Sagar Rabari of the Khedut Ekta Manch (KEM), has said that though the dam’s reservoir is being filled up, the canal network remains complete. Quoting latest government figures, he says, meanwhile, the command area of the dam has been reduced from 18,45,000 hectares (ha) to 17,92,000 ha.
“According to the website of the Sardar Sarovar Narmada Nigam Ltd, which was last updated on Friday, while the main canal, of 458 km long, has been completed, 144 km of ranch canals out of the proposed length of 2731 km remain incomplete.
Then, as against the targeted 4,569 km distributaries, 4,347 km have been constructed, suggesting work for 222 km is still pending. And of the 15,670 km of minor canal…

Ceramic worker dies: 20,000 workers in Thangadh, Gujarat, 'risk' deadly silicosis

By Our Representative
Even as the country was busy preparing for the Janmashtami festival on Saturday, Hareshbhai, a 46-year-old ceramic worker from suffering from the fatal lung disease silicosis, passed away. He worked in a ceramic unit in Thangadh in Surendranagar district of Gujarat from 2000 to 2016.
Hareshbhai was diagnosed with the disease by the GCS Medical College, Naroda Road, Ahmedabad in 2014. He was found to be suffering from progressive massive fibrosis. He is left behind by his wife Rekha sister and two sons Deepak (18) and Umesh (12),
The death of Hareshbhai, says Jagdish Patel of the health rights group Peoples Training and Research Centre (PTRC), suggests that silicosis, an occupational disease, can be prevented but not cured, and the Factory Act has sufficient provisions to prevent this.
According to Patel, the pottery industry in the industrial town of Thangadh has evolved for a long time and locals as well as migrant workers are employed here. There are abou…

Cess for Gujarat construction workers: Spending less than 10%; no 'direct help' to beneficiaries

By Our Representative
While the Gujarat government’s Building and Other Construction Workers Welfare Board, set up in 2004, as of March 31, 2019, has collected a total cess of Rs 2,097.62 crore from the the builders, it has spent less than 10% -- Rs 197.17 crore. And, as on May 31, 2019, the total cess collection has reached Rs 2,583.16 crore, said a statement issued by Bandhkam Majur Sagathan general secretary Vipul Pandya.
Pointing out that just about 6.5 lakh out of 20 lakh workers have been registered under the board, Pandya said, vis-à-vis other states, Gujarat ranks No 13th in the amount spent on the welfare of the construction workers, while 11th in the amount collected.
And while the builders are obliged to pay just about 1% of the total cost of their project, the calculation of the cess is flawed: It is Rs 3,000 per square yard; accordingly, Rs 30 per square yard is collected. “Had the cess been collected on the real construction cost, it would have been at least Rs 7,000 cr…