Skip to main content

Gujarat to hire top PR firm to ensure publication of pro-Modi articles in national papers, coverage in TV

By Rajiv Shah
The Narendra Modi government is learnt to have worked out a complete plan to reach out to the national media by hiring a top public relations (PR) management firm with headquarters in Delhi. Sources in the Commissionerate of Information, Government of Gujarat, say, the state government "intends to appoint a PR firm to create awareness about brand ‘Gujarat’ across India and the globe." The sources added, the aim is to "position Gujarat as one of India’s leading states across sectors by increasing visibility and enhancing ‘top of mind’ recall so as to make it an ideal destination amongst various stakeholders."
The PR firm, for which tenders have being floated, will be required to "effectively disseminate information about Gujarat government’s various activities to national and international media", the sources said, adding, in order to help shape favorable media opinion for Gujarat government, both nationally as well as internationally, the firm will be required to prepare "an effective PR strategy plan", even as making "all arrangements necessary for the media coverage of any event when dignitaries from Gujarat", especially the Chief Minister, during his "visits to Delhi or any other part of the country or as and when asked to do".
The firm will be required to "arrange for national and international media to visit Gujarat and attend various events organized by the different departments of the Government of Gujarat; acquaint the media with the positive growth and developments happening in the state at regular intervals, or as and when asked to do so". Further, it will be the firm’s "responsibility to arrange for the visits of journalists to Gujarat, any other part of the country or abroad", and the "expenses for the same will be reimbursed by the Commissionerate of Information on the submission of actual bills", the sources said.
Further, the firm will "prepare press releases, news articles, messages, write – ups, articles, features in Hindi/ English and regional languages for publication in print media and telecast / broadcast media in TV, radio and internet." Its targets, the sources said, would include:
* Publication of at least 6 major stories from the State in a quarter based on the input provided by the State Government in national newspapers viz. the Hindustan Times, the Times of India, Indian Express, Hindu, Economic Times etc.
* Publication of six major stories in regional newspapers in a quarter again based on the input provided by the State Government
* Publication of 6 major stories in a quarter in the major vernacular mewspapers with widespread coverage viz. Hindi, Telugu, Tamil, Bengali, Kannada, Oriya, Urdu, etc.
* Publication of at least one major story in national magazines viz. India Today, Frontline, Outlook, The Week, etc. based on the input provided by the state government
* Coverage/ telecast of at least one major story every month in a major TV News Channel viz. NDTV, Times Now, CNN-IBN, AajTak, Zee News, Star News, TV Today, etc.
Besides, the sources said, the firm will required to provide "crisis perception management" by informing the government about "impending stories about Gujarat State / leadership". It will "monitor the presence of, and discussions about, brand Gujarat in social and political circles", which can be achieved through, "among other activities, continuously monitoring and tracking all national and regional newspapers, magazines, TV channels, the inter-web, blogs and other channels of external communication at regular intervals."
Further, the firm will be required to have "a close liaison with correspondents, reporters, editors, photographers, think–tanks, critics, trend - setters and other such opinion leaders", even as "pomoting and and maintaining an effective feedback system of the public about these activities." And, for all this, it will be required to have a "fully equipped with trained and skilled PR professionals" with"latest instruments such as computers, scanners, high speed photo copy machines etc. at its offices in metro cities, especially in Delhi." There will be a liaison officer in Delhi who "must also be experienced in carrying out projects on a national/ international level", with "impeccable communication skills in English and Hindi are an imperative."
Apart from hiring professional journalists to write, the firm will be required to have an able economic analyst with the job to write "original material, edit, proofread and finalize written material", even as "gather numerical data and produce statistical reports" and "analyze economic data to prepare reports detailing results of performed research." The analyst will prepare "stories on different subjects like business, industry, education, agriculture and socio-economic conditions in state of Gujarat and prepare comparative study reports and press material."

Comments

TRENDING

Call to support IIM-Bangalore professor, censured for seeking action against Uniliver

Counterview Desk
Sections of the Indian Institute of Managements (IIMs) across India have strongly reacted to the decision to censure Dr Deepak Malghan, a faulty at IIM-Bangalore. Prabhir Vishnu Poruthiyil, who is faculty at IIM-Tiruchirapalli, has sought wider solidarity with Dr Malghan, saying, "The administration has censured Deepak for merely suggesting a meaningful action against Hindustan Unilever for their abysmal environmental record" by “disinviting” it for campus placement.

Actionable programme for 2019 polls amidst lynch mobs, caste violence, hate mongering

Counterview Desk
Reclaiming the Republic, a civil rights network, has released a document prepared under the chairmanship of Justice AP Shah (retired) -- and backed, among others, by Supreme Court advocate Prashant Bhushan, bureaucrat-turned-human rights activist Harsh Mander, economist Prabhat Patnaik, Right to transparency activist Anjali Bhardwaj and social scientist Yogendra Yadav  (click HERE for full list) -- with the "aim" of putting forth policy and legislative reforms needed to “protect” and “strengthen” the Constitutional safeguards for India’s democratic polity.

Noam Chomsky, top scholars ask NRIs to take stand on human rights violations in India

Counterview Desk
Renowned world scholars, including Noam Chomsky, James Petras, Angela Davis, Fredric Jameson, Bruno Latour, Ilan Pappe, Judith Butler, among others, have issued a statement castigating the Narendra Modi government for allegedly creating an environment of fear through arrests, intimidation and violence.

India under Modi "promoted" crony business, protected financial fraudsters, fueled bigotry

By Sandeep* and Rahul Pandey**
Narendra Modi's ascension to power was accompanied with jubilation and expectation. His supporters were expecting an end to era of corruption and initiation of good governance which was described as Achche Din. His party's adherence to idea of nationalism was believed to make India a vibrant country and guide India to be a world leader. He gave the slogan of 'Sabka Saath, Sabka Vikas' conveying that his government was for all.
Corruption The government system is infested with corruption. A minimum of 10% is siphoned off from government schemes and projects, some of which goes back to political party in power and remaining is pocketed by various administrative, executive and political functionaries. This corruption continues and has increased. Now an additional Rashtriya Swayamsewak Sangh (RSS) person working as Official on Special Duty or some equivalent position in every government department also has a share in this booty.
The Narendra M…

Inviting Rajapaksa to India "insult" to 1,40,000 Tamils killed by Sri Lankan army

Counterview Desk
In the context of Sri Lankan opposition leader Mahinda Rajapaksa being invited in India, about 75 human rights activists*, claiming to be concerned about rights violations during the civil war in Sri Lanka, especially in 2009, have joined together to express their dissent through a statement.

A Godse legacy? BJP rulers have "refrained" from calling Gandhi Father of the Nation

By Dr Hari Desai*
What an agony! On one hand, the entire India is celebrating the 150th birth anniversary of Mahatma Gandhi under the leadership of Prime Minister Narendra Modi, but on the other side, so-called Hindu Mahasabha members have been found mock-enacting the killing of the Mahatma and celebrating the murder by distributing sweets!

No aadhaar, no ration? Hard blow by Gujarat govt on poor and marginalized

By Pankti Jog*
Only those who have aadhaar registration and linked it with ration card will get ration from a Public Distribution System (PDS) shop. This decision of the Gujarat government has hit very badly thousands of poor and marginalized communities of Gujarat, especially during the drought year.

Post-advisory, Govt of India appears reluctant to ban e-cigarettes, "harmful" to kids

By Rajiv Shah
Is the Government of India dilly-dallying over the issue of banning e-cigarettes, which have been declared by anti-tobacco activists across the world as providing “an entryway to nicotine addiction”, especially among the kids? It would seem so, if the latest developments are any guide.

Poser to Modi: Why is Gujarat not fulfilling Constitutional obligations to minorities?

Counterview Desk
In an open letter, Mujahid Nafees, convener, Minority Coordination Committee (MCC), a Gujarat-based civil rights organization, has accused Prime Minister Narendra Modi on infringing upon MCC activists’ constitutional right to protest. Nafees says, they had no other demands except that the Gujarat government should move towards fulfilling the constitutional obligations towards minorities and international treaties to which India is a signatory.

World Bank needs a new perspective on development, not just a new president

By Maju Varghese*
The resignation of the World Bank President Jim Yong Kim was an unexpected development given the fact that he had three more years to complete his tenure. Resignations at such a high level after bidding for a second term is unusual which prompts people to think what would have led to the act itself.