By Mythri Tewary Every few months, the internet rediscovers an old gem, sweeping the entire social media with its catchy wave. Recently, so it happened with Fevicol’s unforgettable jingle, “Sharma ji ki dulhan”, which found its way back to the spotlight. Clipped, shared, reeled and memes across social media this jingle has struck again its chords with a massive audience, regardless of age who just cannot resist humming it along. At first glance, it seems regular, just a comic sketch of an advertisement about weddings and guests and a sofa that never breaks. But, wait, stay a little longer. You will see it unfold a story, a beautifully woven layered tale of India. You will feel it resonating because this is not merely an advertisement about glue, it is traditions passed down, it is love found in unexpected places, it is a society that evolves while still holding on beautifully to its roots, its bonds.