Skip to main content

Tech giants Google, Amazon, Microsoft, Meta 'ensnaring' individual freedom

By Bhabani Shankar Nayak* 

The history of human and social progress intertwines with the narrative of resistance. Throughout the ages, the evolution of humanity and its societies has been deeply rooted in acts of resistance. The power of resistance serves as the nucleus from which all forms of progressive transformation emanate. It is through resistance that individuals and communities challenge the status quo, advocate for change, and strive for a better future. 
From the anti-feudal, anti-colonial, anti-capitalist, anti-imperialist, and civil rights movements to the fight for gender equality, history is replete with examples of resistance driving significant societal advancements. Importantly, resistance embodies the resilience and determination inherent in human nature, illustrating that no force can entirely suppress the resistance in quest of peace and progress.
As the rent-seeking techno-feudalism by tech giants like Meta, Facebook, Google, Amazon, Apple, Microsoft, and Alphabet expands its influence, it increasingly seeks to ensnare individuals, states, governments, communities, and entire societies within the confines of its digital platforms. 
Within this landscape, the algorithms of resistance emerge as a crucial force, manifesting in the daily struggles of ordinary people against the dominance of these technological behemoths. Despite facing legal barriers and biased regulations that often favour the techno overlords, individuals persist in their efforts to push back and reclaim their democratic and digital rights as well as their very way of life. 
These acts of resistance represent a vital counterforce against the encroachment of corporate power into the fabric of society, serving as a reminder that the battle for autonomy and self-determination in the digital age is far from over.
The pervasive culture of hire-and-fire within the shadow employment environment of the gig economy serves to undermine the stability of social foundations, thereby weakening the collective power of the working masses and eroding their confidence. 
This strategy is not merely a by-product of economic trends, but a deliberate tactic aimed at crippling the potential of the workforce to mobilise and assert their rights. 
By perpetuating an environment of uncertainty and insecurity, this model of employment not only diminishes the resilience of the resistance movement but also dismantles the conducive environments necessary for fostering progressive change within society. 
The constant threat of job instability and financial insecurity leaves workers vulnerable and hesitant to organise or challenge the status quo. Moreover, it hampers their ability to envision and pursue long-term goals for societal advancement. 
As a result, the very fabric of democratic principles and social progress is compromised, as individuals are preoccupied with navigating the precarious nature of their employment rather than engaging in meaningful collective action.
In essence, the culture of hire-and-fire within digital economy not only undermines the immediate livelihoods of workers but also undermines the broader struggle for democracy and social change. 
By dismantling stable employment structures and fostering an atmosphere of precarity, it impedes the potential for organised resistance movements to flourish, thereby perpetuating the status quo of inequality and injustice. Addressing these systemic issues is crucial not only for the well-being of workers but also for the preservation and deepening of democratic principles and social harmony.
The formidable power wielded by digital platforms extends far beyond mere convenience or connectivity; it encompasses the ability to capture, control, and domesticate individuals within a complex web of surveillance and security measures. 
Through the securitisation of everyday life, characterised by access controls, password requirements, and multi-step verifications, these platforms normalise and institutionalise a pervasive state of surveillance. In doing so, they cultivate an environment where constant monitoring becomes accepted as the norm, effectively blurring the lines between personal autonomy and external control.
This normalisation of surveillance not only serves the interests of techno-feudalism but also aligns with the broader agenda of creating a society compliant with its requirements. 
Under the guise of enhancing security and streamlining processes, individuals are gradually conditioned to relinquish aspects of their privacy and personal agency. In essence, while users may believe they maintain control over their own lives, they are, in fact, indirectly subject to the whims of the platforms they interact with. 
Pervasive culture of hire-and-fire in the shadow employment environment of gig economy serves to undermine social stability
This phenomenon underscores the intricate power dynamics at play within the digital landscape, where seemingly innocuous interactions serve to reinforce the dominance of techno-feudalistic structures. 
By fostering a sense of dependency and reliance on their services, digital platforms effectively entrench their influence over individuals, perpetuating a cycle of control and domestication.
To challenge this paradigm, it is imperative to recognise and resist the normalisation of surveillance within society. By advocating for transparency, accountability, and the protection of individual rights, it becomes possible to confront the encroachment of techno-feudalism and reclaim autonomy over our digital lives. 
Only through collective awareness and concerted action can we hope to dismantle the mechanisms of control and forge a path towards a more equitable and liberated digital future. 
Through grassroots movements, advocacy, and collective action, people around the world continue to resist the commodification of their data, the erosion of privacy, and the erosion of democratic principles, forging a path towards a more equitable and just digital future. Thus, while reactionary opposition may arise, the spirit of resistance remains indomitable, persistently pushing boundaries and shaping the course of history.
Despite relentless efforts to domesticate and control the consciousness of individuals, the flame of progressive consciousness persists, fuelled by the collective labour and resistance against oppressive power structures. Throughout history, resistance has proven to be an indomitable force, challenging all forms of oppression and exploitation. 
There is no doubt that it is through the resilience of resistance movements that meaningful social change is realised. In the context of today's data-driven digital society, the algorithm of resistance remains integral. Despite the encroachment of techno-feudalism, the spirit of resistance endures, transcending barriers and asserting the rights and agency of individuals. 
Digital subcultures, from piracy to open-source software movements, exemplify this ongoing struggle for the deepening of democracy and citizenship rights within the digital realm. These movements represent more than just acts of defiance; they embody a fundamental commitment to democratizing access to information and technology. 
By challenging monopolistic control and advocating for open, transparent systems, they pave the way for a more equitable and inclusive digital landscape. Moreover, they serve as a potent reminder that, regardless of the obstacles imposed by techno-feudalistic structures, the spirit of resistance remains alive and thriving.
---
*London Metropolitan University

Comments

TRENDING

Why Venezuela govt granting amnesty to political prisoners isn't a sign of weakness

By Guillermo Barreto   On 20 May 2017, during a violent protest planned by sectors of the Venezuelan opposition, 21-year-old Orlando Figuera was attacked by a mob that accused him of being a Chavista. After being stabbed, he was doused with gasoline and set on fire in front of everyone present. Young Orlando was admitted to a hospital with multiple wounds and burns covering 80 percent of his body and died 15 days later, on 4 June.

Walk for peace: Buddhist monks and America’s search for healing

By Vidya Bhushan Rawat*  The #BuddhistMonks in the United States have completed their #WalkForPeace after covering nearly 3,700 kilometers in an arduous journey. They reached Washington, DC yesterday. The journey began at the Huong Đạo Vipassana Bhavana Center in Fort Worth, Texas, on October 26, 2025, and concluded in Washington, DC after a 108-day walk. The monks, mainly from Vietnam and Thailand, undertook this journey for peace and mindfulness. Their number ranged between 19 and 24. Led by Venerable Bhikkhu Pannakara (also known as Sư Tuệ Nhân), a Vietnamese-born monk based in the United States, this “Walk for Peace” reflected deeply on the crisis within American society and the search for inner strength among its people.

Pace bowlers who transcended pace bowling prowess to heights unscaled

By Harsh Thakor*   This is my selection and ranking of the most complete and versatile fast bowlers of all time. They are not rated on the basis of statistics or sheer speed, but on all-round pace-bowling skill. I have given preference to technical mastery over raw talent, and versatility over raw pace.

When a lake becomes real estate: The mismanagement of Hyderabad’s waterbodies

By Dr Mansee Bal Bhargava*  Misunderstood, misinterpreted and misguided governance and management of urban lakes in India —illustrated here through Hyderabad —demands urgent attention from Urban Local Bodies (ULBs), the political establishment, the judiciary, the builder–developer lobby, and most importantly, the citizens of Hyderabad. Fundamental misconceptions about urban lakes have shaped policies and practices that systematically misuse, abuse and ultimately erase them—often in the name of urban development.

Bangladesh goes to polls as press freedom concerns surface

By Nava Thakuria*  As Bangladesh heads for its 13th Parliamentary election and a referendum on the July National Charter simultaneously on Thursday (12 February 2026), interim government chief Professor Muhammad Yunus has urged all participating candidates to rise above personal and party interests and prioritize the greater interests of the Muslim-majority nation, regardless of the poll outcomes. 

When grief becomes grace: Kerala's quiet revolution in organ donation

By Vidya Bhushan Rawat*  Kerala is an important model for understanding India's diversity precisely because the religious and cultural plurality it has witnessed over centuries brought together traditions and good practices from across the world. Kerala had India's first communist government, was the first state where a duly elected government was dismissed, and remains the first state to achieve near-total literacy. It is also a land where Christianity and Islam took root before they spread to Europe and other parts of the world. Kerala has deep historic rationalist and secular traditions.

Buddhist shrines were 'massively destroyed' by Brahmanical rulers: Historian DN Jha

Nalanda mahavihara By Rajiv Shah  Prominent historian DN Jha, an expert in India's ancient and medieval past, in his new book , "Against the Grain: Notes on Identity, Intolerance and History", in a sharp critique of "Hindutva ideologues", who look at the ancient period of Indian history as "a golden age marked by social harmony, devoid of any religious violence", has said, "Demolition and desecration of rival religious establishments, and the appropriation of their idols, was not uncommon in India before the advent of Islam".

Beyond the conflict: Experts outline roadmap for humane street dog solutions

By A Representative   In a direct response to the rising polarization surrounding India’s street dog population, a high-level coalition of parliamentarians, legal experts, and civil society leaders gathered in the capital to propose a unified national framework for humane animal management. The emergency deliberations were sparked by a recent Suo Moto judgment that has significantly deepened the divide between animal welfare advocates and those calling for the removal of community dogs, a tension that has recently escalated into reported violence against both animals and their caretakers in states like Telangana.

'Paradigm shift needed': Analyst warns draft electricity policy ignores ecological costs

By A Representative   The Ministry of Power’s Draft National Electricity Policy (NEP), 2026 has drawn sharp criticism from power and climate policy analyst Shankar Sharma, who has submitted detailed feedback highlighting what he calls “serious omissions” in the government’s approach to energy transition.