By Dr. P.K. Gupta* When the Bharatiya Janata Party (BJP) swept to a historic majority in May 2014, ending a decade of the United Progressive Alliance (UPA), it was widely heralded as a definitive verdict on corruption and policy paralysis. Yet, to view the 2014 election merely as a referendum on governance is to miss the profound tectonic shift that had occurred beneath India’s democratic surface. The road to 2014 was not paved solely by administrative failures; it was constructed through a revolutionary alchemy of 24/7 media spectacles, moral crusades, and the weaponization of religious identity. It marked the moment when Indian politics transitioned from the slow machinery of coalition management to the high-voltage arena of emotional persuasion.
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