Skip to main content

Profiting from hate? The business behind India-Pakistan cricket

By Vidya Bhushan Rawat* 
It is surprising that the government allowed the Asia Cup to take place at a time when hatred and hostility dominate the atmosphere. Once, leaders guided people toward dignity and restraint, but today leaders themselves appear to encourage divisiveness, reducing politics to street-level antagonism. 
Sport, particularly cricket, was once a field where people could rise above national differences. Crowds would cheer not only for their own team but also for moments of brilliance from the opposition. Players have always cherished such atmospheres, where the spirit of the game transcended boundaries.
I have long stopped watching these matches, though I understand the politics behind them better now. Sadly, players are no longer just sportspeople; they risk becoming an extension of state propaganda. How one can focus on playing the game amid such toxic rhetoric is difficult to imagine. In the past, even when hostility was high, the contest retained a certain balance. For Indian players, playing in Pakistan once meant facing a hostile crowd and perhaps even biased officiating. 
Victories were seen by some across the border as a triumph of religion over another, and yet, India continued to play. At times, Pakistan was the stronger side, and Indian teams faced repeated defeats. Javed Miandad’s famous last-ball six off Chetan Sharma in 1986 shook India’s cricketing confidence, but with time, players matured. Cricketers like Sunil Gavaskar, Kapil Dev, Mohinder Amarnath, and Syed Kirmani spoke with sense and dignity, even in tense times.
What is wrong, after all, in a handshake? If hatred is the guiding principle, then perhaps everything should stop. But the reality is different. Beneath the noise of nationalism lies an enormous commercial opportunity. India–Pakistan matches have become the most reliable spectacle for broadcasters and corporations to secure profits, regardless of the political climate. This is why, despite the rhetoric of ultra-nationalist voices, these encounters continue to be staged.
Today, players represent not only their countries but also the governments of the day. They earn enormous sums, and their identities extend beyond sport into business and celebrity. That financial and political entanglement makes it nearly impossible for them to speak against power. Perhaps they need not do so—but if matches are to be played in the spirit of war, then one should question the very purpose of playing them.
Earlier, hostile crowds were condemned, but now it is often the management and institutions that feed hostility. Money is earned, while everyone pretends the opposite. The hypocrisy is glaring. India–Pakistan matches, instead of building goodwill, have become occasions for spreading venom, with paid trolls amplifying hate. This creates additional pressure on those whose loyalty is unfairly questioned.
If sport is truly meant to build peace, then India and Pakistan must either stop playing altogether or commit to playing with reason and responsibility. Condemning terrorism and violence is essential, but playing cricket should not become a proxy for unresolved hostilities. Pakistan’s state apparatus has historically pursued a policy of “bleeding India,” which has not disappeared. On the other hand, some Indian voices openly fantasize about eliminating Pakistan. Both positions are impossible. Neither Hindus can erase Muslims, nor can Muslims erase Hindus, and India and Pakistan cannot erase each other. Neighbors cannot be chosen, but they must learn to coexist.
One can only hope that good sense prevails. Bishan Singh Bedi, never afraid to speak his mind, embodied such clarity. Sunil Gavaskar, though careful not to offend the establishment, has always wielded words with expertise. Kapil Dev, when he speaks unfiltered, often does so with conviction from the heart. Players like Syed Kirmani and many others fought valiantly for Indian cricket, and their contributions cannot be erased by the noise of trolls on either side.
Unfortunately, we live in an age when power thrives on fake news, deepening polarisation. If players feel it is unworthy to play against Pakistan, then they should simply refuse, irrespective of the tournament. But if they do play, it must be in the true spirit of sport—promoting peace rather than enmity. The current double standard—profiting from the hype while claiming hostility—serves only the elite.
Today, sports no longer seem to bring peace. They bring celebrity, corporate profit, and political capital. Sportspersons themselves are industries, while ordinary people are reduced to clapping from the sidelines. Many may find joy in this spectacle, but for me, the soul of sport has been lost.
---
*Human rights defender

Comments

TRENDING

India's chemical industry: The missing piece of Atmanirbhar Bharat

By N.S. Venkataraman*  Rarely a day passes without the Prime Minister or a cabinet minister speaking about the importance of Atmanirbhar Bharat . The Start-up India scheme is a pillar in promoting this vision, and considerable enthusiasm has been reported in promoting start-up projects across the country. While these developments are positive, Atmanirbhar Bharat does not seem to have made significant progress within the Indian chemical industry . This is a matter of high concern that needs urgent and dispassionate analysis.

A comrade in culture and controversy: Yao Wenyuan’s revolutionary legacy

By Harsh Thakor*  This year marks two important anniversaries in Chinese revolutionary history—the 20th death anniversary of Yao Wenyuan, and the 50th anniversary of his seminal essay "On the Social Basis of the Lin Biao Anti-Party Clique". These milestones invite reflection on the man whose pen ignited the first sparks of the Great Proletarian Cultural Revolution and whose sharp ideological interventions left an indelible imprint on the political and cultural landscape of socialist China.

Remembering a remarkable rebel: Personal recollections of Comrade Himmat Shah

By Rajiv Shah   I first came in contact with Himmat Shah in the second half of the 1970s during one of my routine visits to Ahmedabad , my maternal hometown. I do not recall the exact year, but at that time I was working in Delhi with the CPI -owned People’s Publishing House (PPH) as its assistant editor, editing books and writing occasional articles for small periodicals. Himmatbhai — as I would call him — worked at the People’s Book House (PBH), the CPI’s bookshop on Relief Road in Ahmedabad.

Urgent need to study cause of large number of natural deaths in Gulf countries

By Venkatesh Nayak* According to data tabled in Parliament in April 2018, there are 87.76 lakh (8.77 million) Indians in six Gulf countries, namely Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE). While replying to an Unstarred Question (#6091) raised in the Lok Sabha, the Union Minister of State for External Affairs said, during the first half of this financial year alone (between April-September 2018), blue-collared Indian workers in these countries had remitted USD 33.47 Billion back home. Not much is known about the human cost of such earnings which swell up the country’s forex reserves quietly. My recent RTI intervention and research of proceedings in Parliament has revealed that between 2012 and mid-2018 more than 24,570 Indian Workers died in these Gulf countries. This works out to an average of more than 10 deaths per day. For every US$ 1 Billion they remitted to India during the same period there were at least 117 deaths of Indian Workers in Gulf ...

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

History, culture and literature of Fatehpur, UP, from where Maulana Hasrat Mohani hailed

By Vidya Bhushan Rawat*  Maulana Hasrat Mohani was a member of the Constituent Assembly and an extremely important leader of our freedom movement. Born in Unnao district of Uttar Pradesh, Hasrat Mohani's relationship with nearby district of Fatehpur is interesting and not explored much by biographers and historians. Dr Mohammad Ismail Azad Fatehpuri has written a book on Maulana Hasrat Mohani and Fatehpur. The book is in Urdu.  He has just come out with another important book, 'Hindi kee Pratham Rachna: Chandayan' authored by Mulla Daud Dalmai.' During my recent visit to Fatehpur town, I had an opportunity to meet Dr Mohammad Ismail Azad Fatehpuri and recorded a conversation with him on issues of history, culture and literature of Fatehpur. Sharing this conversation here with you. Kindly click this link. --- *Human rights defender. Facebook https://www.facebook.com/vbrawat , X @freetohumanity, Skype @vbrawat

Muslim women’s rights advocates demand criminalisation of polygamy: Petition launched

By A Representative   An online petition seeking a legal ban on polygamy has been floated by Javed Anand, co-editor of Sabrang and National Convener of Indian Muslims for Secular Democracy (IMSD), inviting endorsements from citizens, organisations and activists. The petition, titled “Indian Muslims & Secular Progressive Citizens Demand a Legal Ban on Polygamy,” urges the Central and State governments, Parliament and political parties to abolish polygamy through statutory reform, backed by extensive data from the 2025 national study conducted by the Bharatiya Muslim Mahila Andolan (BMMA).

As 2024 draws nearer, threatening signs appear of more destructive wars

By Bharat Dogra  The four years from 2020 to 2023 have been very difficult and high risk years for humanity. In the first two years there was a pandemic and such severe disruption of social and economic life that countless people have not yet recovered from its many-sided adverse impacts. In the next two years there were outbreaks of two very high-risk wars which have worldwide implications including escalation into much wider conflicts. In addition there were highly threatening signs of increasing possibility of other very destructive wars. As the year 2023 appears to be headed for ending on a very grim note, there are apprehensions about what the next year 2024 may bring, and there are several kinds of fears. However to come back to the year 2020 first, the pandemic harmed and threatened a very large number of people. No less harmful was the fear epidemic, the epidemic of increasing mental stress and the cruel disruption of the life and livelihoods particularly among the weaker s...

Farewell to Robin Smith, England’s Lionhearted Warrior Against Pace

By Harsh Thakor*  Robin Smith, who has died at the age of 62, was among the most adept and convincing players of fast bowling during an era when English cricket was in decline and pace bowling was at its most lethal. Unwavering against the tormenting West Indies pace attack or the relentless Australians, Smith epitomised courage and stroke-making prowess. His trademark shot, an immensely powerful square cut, made him a scourge of opponents. Wearing a blue England helmet without a visor or grille, he relished pulling, hooking and cutting the quicks.