Skip to main content

Everyday imperialism colonises consciousness, makes it compliant with crony corporations

By Bhabani Shankar Nayak* 

Imperialism has entered a new phase of its expansion to everyday lives of people and the planet. In this new phase of its growth, the grandiose of imperialism permeates everyday lives of individuals living in far off places, including their livelihoods, economic relations, cultural interactions, and social dynamics. The imperial war and conflict in Ukraine are a classic example of everyday imperialism. It has not limited within the territory of Ukraine. Instead, it is affecting everyone in the world. The everyday lives are influenced directly and indirectly by the imperialist expansionist policies pursued by erstwhile western European colonial powers led by USA.
Everyday imperialism is manifests itself in more subtle mechanisms that transcend national territories. The war in Ukraine has not only shaped everyday lives in Europe but also negatively affecting everyday lives of working people in Asia, Africa, Americas, and Oceania. It is weakening the working people by plundering their daily income. The imperialist conflicts and its expansionist wars are not only exploiting resources but also weakening the power of labour. It poisons the working class consciousness in the name of nationalism and territorial integrity. Such an inherent imperialist framework enables multinational imperialist corporations to expand profits at the cost of people and people.
The capitalist digital platforms help in shaping digital cultures, values, and productions, which are concomitant with the requirements of cultural imperialism via homogenisation, atomisation, and commodification of individuals, their ‘needs and desires’. It helps in the dismantling of collective consciousness to reinforce power imbalances, as the dominant cultures exert influence over the less powerful ones, shaping perceptions and norms to normalise and naturalise everyday imperialism. Such a project and processes of centralisation of cultural production of dominant values and ideas helps the monopoly capitalism to thrive. In this new phase of imperialism, everyday imperialism colonises consciousness and makes it compliant with the requirements of capitalism and its crony corporations.
This everyday imperialism is different but continues to carry the feature of other three different phases of imperialism since its origin in history. The first phase of imperialism did not end with the Second World War. It recycled itself as a neoliberal economic project with the help of globalisation but continue to use its traditional methods of wars and conflicts. It destroyed peace, stability, secular and constitutional and electoral democracies in Latin America, Middle East, and different parts of Asia by forming alliance with authoritarian political leadership. It often formed partnership with terrorist organisations and dictatorships to destroy democracy and capture regional resources in the peripheries. The second phase of imperialism is marked by inter imperialist rivalry. However, the inter imperialist rivalry ended with imperialist collaborations with the establishment of organisations like European Unions, which ended to the second phase of imperialism. The imperialist partnership between Western Europe, ex-Soviet States and other puppet regimes led by USA has launched the third phase of imperialism where finance capital dominates the world.
Moreover, the everyday capitalism carries all features of the three different phases of imperialism to normalise capitalism as the only alternative. The third phase of imperialism has failed to deliver the desired goals of capitalism with the help of globalisation. As globalisation has failed after plundering natural and human resources across the globe. Therefore, imperialist wars, conflicts and cultural imperialisms are well established weapons to destroy every available alternative to Westphalian twins i.e., imperialism and capitalism.
The roads to peace, prosperity, democracy, freedom, and human rights are incompatible with cultural, political, and economic values of every capitalism and imperialism. Therefore, working people across the globe bears brunt of everyday imperialism and its fraudulent narratives that shapes mass consciousness. The structurally exploitative systems and processes of everyday imperialism exacerbates inequality while seeking profit over peace and people. In pursuit of profit and dominance, everyday imperialism produces precarity by reinforcing imperialist wars and conflicts on people on everyday basis. Such perpetual cycle of everyday imperialism destroys all historic achievements of working people and their struggles.
Everyday imperialism in all its manifestations has profound implications for the working class. Globalization and cultural dominance by capitalist countries and their corporations perpetuate inequalities and exploit workers worldwide. However, working class politics provide a means to challenge and resist imperialism. Through collective action, solidarity, and grassroots organising, the working class can confront the systemic forces that perpetuate economic and cultural imperialism. By asserting their rights and cultivating community resilience, the working class can strive towards a more equitable and inclusive world, free from the shackles of everyday imperialism.
The working class consciousness, politics, organisation, and struggles based on working class ideology and agenda of peace, solidarity, democracy, and socialism can only end these perpetual cycles of wars and conflicts of everyday imperialism. The collective consciousness and actions are central to challenge and dismantle everyday imperialist practices. The working people have the power to establish permanent peace and prosperity with the help of their collective spirit and consciousness. All forms of resistance to everyday imperialism and its capitalist values are the starting point towards a resilient and sustainable future. The time is pregnant with many alternatives to defeat everyday imperialism and capitalism to establish world peace. It is the historic responsibility of working people to achieve it with their political, social, cultural, and economic struggles.
---
*University of Glasgow, UK

Comments

TRENDING

Grueling summer ahead: Cuttack’s alarming health trends and what they mean for Odisha

By Sudhansu R Das  The preparation to face the summer should begin early in Odisha. People in the state endure long, grueling summer months starting from mid-February and extending until the end of October. This prolonged heat adversely affects productivity, causes deaths and diseases, and impacts agriculture, tourism and the unorganized sector. The social, economic and cultural life of the state remains severely disrupted during the peak heat months.

Stronger India–Russia partnership highlights a missed energy breakthrough

By N.S. Venkataraman*  The recent visit of Russian President Vladimir Putin to India was widely publicized across several countries and has attracted significant global attention. The warmth with which Mr. Putin was received by Prime Minister Narendra Modi was particularly noted, prompting policy planners worldwide to examine the implications of this cordial relationship for the global economy and political climate. India–Russia relations have stood on a strong foundation for decades and have consistently withstood geopolitical shifts. This is in marked contrast to India’s ties with the United States, which have experienced fluctuations under different U.S. administrations.

From natural farming to fair prices: Young entrepreneurs show a new path

By Bharat Dogra   There have been frequent debates on agro-business companies not showing adequate concern for the livelihoods of small farmers. Farmers’ unions have often protested—generally with good reason—that while they do not receive fair returns despite high risks and hard work, corporate interests that merely process the crops produced by farmers earn disproportionately high profits. Hence, there is a growing demand for alternative models of agro-business development that demonstrate genuine commitment to protecting farmer livelihoods.

The Vande Mataram debate and the politics of manufactured controversy

By Vidya Bhushan Rawat*  The recent Vande Mataram debate in Parliament was never meant to foster genuine dialogue. Each political party spoke past the other, addressing its own constituency, ensuring that clips went viral rather than contributing to meaningful deliberation. The objective was clear: to construct a Hindutva narrative ahead of the Bengal elections. Predictably, the Lok Sabha will likely expunge the opposition’s “controversial” remarks while retaining blatant inaccuracies voiced by ministers and ruling-party members. The BJP has mastered the art of inserting distortions into parliamentary records to provide them with a veneer of historical legitimacy.

A comrade in culture and controversy: Yao Wenyuan’s revolutionary legacy

By Harsh Thakor*  This year marks two important anniversaries in Chinese revolutionary history—the 20th death anniversary of Yao Wenyuan, and the 50th anniversary of his seminal essay "On the Social Basis of the Lin Biao Anti-Party Clique". These milestones invite reflection on the man whose pen ignited the first sparks of the Great Proletarian Cultural Revolution and whose sharp ideological interventions left an indelible imprint on the political and cultural landscape of socialist China.

Why India must urgently strengthen its policies for an ageing population

By Bharat Dogra   A quiet but far-reaching demographic transformation is reshaping much of the world. As life expectancy rises and birth rates fall, societies are witnessing a rapid increase in the proportion of older people. This shift has profound implications for public policy, and the need to strengthen frameworks for healthy and secure ageing has never been more urgent. India is among the countries where these pressures will intensify most sharply in the coming decades.

Thota Sitaramaiah: An internal pillar of an underground organisation

By Harsh Thakor*  Thota Sitaramaiah was regarded within his circles as an example of the many individuals whose work in various underground movements remained largely unknown to the wider public. While some leaders become visible through organisational roles or media attention, many others contribute quietly, without public recognition. Sitaramaiah was considered one such figure. He passed away on December 8, 2025, at the age of 65.

School job scam and the future of university degree holders in West Bengal

By Harasankar Adhikari  The school recruitment controversy in West Bengal has emerged as one of the most serious governance challenges in recent years, raising concerns about transparency, institutional accountability, and the broader impact on society. Allegations that school jobs were obtained through irregular means have led to prolonged legal scrutiny, involving both the Calcutta High Court and the Supreme Court of India. In one instance, a panel for high school teacher recruitment was ultimately cancelled after several years of service, following extended judicial proceedings and debate.

New RTI draft rules inspired by citizen-unfriendly, overtly bureaucratic approach

By Venkatesh Nayak* The Department of Personnel and Training , Government of India has invited comments on a new set of Draft Rules (available in English only) to implement The Right to Information Act, 2005 . The RTI Rules were last amended in 2012 after a long period of consultation with various stakeholders. The Government’s move to put the draft RTI Rules out for people’s comments and suggestions for change is a welcome continuation of the tradition of public consultation. Positive aspects of the Draft RTI Rules While 60-65% of the Draft RTI Rules repeat the content of the 2012 RTI Rules, some new aspects deserve appreciation as they clarify the manner of implementation of key provisions of the RTI Act. These are: Provisions for dealing with non-compliance of the orders and directives of the Central Information Commission (CIC) by public authorities- this was missing in the 2012 RTI Rules. Non-compliance is increasingly becoming a major problem- two of my non-compliance cases are...