By A Representative
A new report, “Social Media & Political Behaviour” by Lokniti – Centre for the Study of Developing Societies (CSDS), New Delhi, has revealed that the rise of social media platforms in India in the recent past “has been accompanied by a steady decline of traditional media over the years”, including newspapers and TV.According to the report, “In 2014, 29 percent of voters had said that they read newspapers daily. In 2019, this figure declined to 18 percent in our survey. Similarly, the proportion of those watching TV news daily has declined from 46 percent in 2014 to 35 percent now.”
On the other hand, the report states, “The use of social media among voters in India has grown by leaps and bounds”, pointing out, “Back in 2014, merely one of every ten voters (9%) was found to be using Facebook”, but this figure doubled “to 20 percent by 2017, and then increasing further to 32 percent during the recent 2019 Lok Sabha elections”.
Similarly, the usage of WhatsApp which was 22 percent in 2017 and “has now increased to 34 percent”, the report says, adding, “The only other social media platform that currently matches the popularity of Facebook and WhatsApp in India is YouTube”, which is used by nearly 31% of the respondents. Then, Instagram is being used by 15%, and Twitter 12% voters, “a six-fold increase in the last five years”.
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