NGO launches digital campaign in Jharkhand to fight malnutrition among girls

By A Representative
Recognising that in Jharkhand six out of 10 girls drop out of school and become child brides, and the state is among the worst in human trafficking, bonded labour and malnutrition, making it a challenging place to empower women, Happy Ratio, an Indian health startup, has launched #YehHaiMeriLife, what it calls “an impactful digital campaign.”
Focusing on the importance of complete nutrition for girls in sports, the startup said in a statement, young girls in India face multiple challenges on a daily basis such as social inequality, lack of opportunities, malnutrition and trafficking. “With the support of partners, Happy Ratio, in collaboration with Yuwa, an NGO in Jharkhand, it is providing girls 100,000 complete nutrition drinks.”
Launched on August 29, the campaign coincides with India’s National Sports Day. Asserting that gender stereotypes have had “a huge impact on the girls in India”, the statement said, “While India’s women athletes have been breaking records and winning medals globally, the #YehHaiMeriLife campaign aims to fuel the next generation on the field.”

It added, “Happy Ratio’s attempt in this endeavour is to generate awareness around the importance of nutrition for athletic success. While Indian athletes have been raising the bar with each passing tournament, Happy Ratio in partnership with Yuwa, aims to fuel the next generation on the field.”
The statement quotes Harsh Batra, founder of Happy Ratio, as saying, “The real growth index of a country is reflected in the health of our younger generation. Currently, one-third of the world’s stunted children live in India. Healthy nutrition is a crucial factor in improving this index.”

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