Skip to main content

Entrepreneur Godavari's creative ways to carve out space in marketplace

By Moin Qazi*
The poor themselves can create a poverty-free world all we have to do is to free them from the chains that we have put around them. – Nobel laureate Muhammad Yunus
I have spent most of my entire professional career providing loans to poor women, and have constantly been amazed at their grit and tenacity in climbing their way out of poverty.
When I first initiated livelihood finance projects for women, more than three decades back, I encountered stiff resistance from the local elders who couldn’t believe that their women could meet me without a male chaperone. There were some who felt that since I was a male; I had no customary sanction to interact with women.
I convinced the village elders that if their women remained ignorant, their children would also have the same fate. I came up against many challenges, the first being: How do we convince a woman to take a loan and invest it in a business and then make financial choices to enhance her income? But we all know the great strength of the power of persuasion. I invoked it, and it paid off.
The first woman to whom I offered a choice was Godavari, in a remote tribal hamlet, who felt she must take it to avoid serving a lifetime of hell in the company of her cruel husband who used to smoke and gamble his way through their precious and bare savings She did not have much else to look forward to, and expected to go on in the same miserable way all her life.
Villagers would dissuade me, saying a woman would hand the money over to her husband who would fritter it away. Even our staff would say, “Let us forget about this project because we cannot compel them if their husbands have reservations. If they are not willing, why are you forcing them to avail these loans?”
I emphasized to my staff that when these women say no, it is not their own voice. It is the voice of their history, the way they were treated, that took away all their confidence. But once we purge the mind of all those fears we can nudge them to opt for it.
Godavari was certainly excited about what the loan might mean for her, but her husband tried to dispel what he considered her silly notions that any bank would actually help her. “I don’t want to have anything to do with the bank,” he said at first, with a dismissive toss of his hands at his wife, whom he felt was being taken for a ride by a charlatan banker.
There is an internal wrestling in the mind. She quakes, fumbles and sleeps poorly, fretting. She agrees with great hesitation. One nagging thought keeps arising: “What will become of my parents and family if I cannot repay the loan? My mother has toiled so hard to guard her reputation.”
The woman has created problems for the family already, just by being a girl, being a woman. She doesn’t want to create more by borrowing what she cannot repay. In the morning, her friends come over and encourage her because they have all decided to go through with it, and if she drops out, everything collapses. It is going to be a loan for the entire group with each member cross guaranteeing the individual loans. “Don’t worry, we all will support each other; we have to take a chance, otherwise our fate will never change,” counsels a fellow member.
Godavari Uikey was a fifty-two-year-old illiterate woman, who was a member of one of the oldest groups in a village called Charurkhati in Chandrapur district in India. Married at 18, she had three children, all daughters, and she was the sole breadwinner. She had an alcoholic husband whose habit she funded out of her wages and who beat her if she answered back.
Godavari’s life consisted of cooking meals, taking care of her children and staying quiet. Always required to ask her husband’s permission to leave the house, and these requests usually denied, she described herself back then, in a breathy, weak-lunged voice, as “sad and alone”, with a body work-hunched and wiry.
One day, Godavari’s neighbour, Vimal Dahule, told her about the programme that helped women pool their own savings—sometimes as little as Rs. 20 a month—and then provide loans to each other. Defying her husband and leaving the house without permission, Godavari and some women in her community went to learn more about the programme, and decided to start their own village group.
Godavari was excited about what the bank and its manager might mean for them, but her husband tried to dispel what he considered her silly notions that any bank would actually help them.“I don’t want to have anything to do with the bank,” he said at first, with a dismissive toss of his hands to his wife who he felt was being taken for a ride by a charlatan banker.
When I first proffered the loan, Godavari stuttered with fright and her honest face crumpled in despair. Feeling desperately sorry, I asked her to believe in me. I assured her that if she made a serious attempt at properly investing the loan but still failed to generate a surplus, we would not divest her of her belongings in the way of a crude moneylender.
We would walk with her through her climb out of her distress. Godavari scratched her head, did quick mental math and decided to give the loan a try.I could see the beatific hope the face acquired. That picture is one sliver of my memory that remains green and verdant till day .It refuses to fade. It is moments like these that keep renewing our trust in poor but honest and heroic women.
Godavari bought a cow which continued to produce daily dividends—more than three pints of milk that she would sell to the upper-caste landowners in the neighbouring village. The cow later gave birth to a calf. With increased income and enough confidence she approached me for a second loan which I readily sanctioned. She invested it in veterinary care and better crop seeds to increase her income and provide more food for her family. “I bought the cow multivitamins, high quality feeds, vaccines, and drugs”, she chuckles.
Stories like Godavari’s are what inspire and motivate us in our role as development agents.
Godavari is grateful for her first loan; it is the reason she looks back with satisfaction and has hope for the future. I am so happy when a poor woman comes back to me to say thank you for the loan we advanced. To see her having progressed from one dairy cow to two or three cows is extremely gratifying.
With her loan and valuable skills training, Godavari finally had the right knowledge and resources and could invest more time and energy in her dairy. Since becoming a full-time dairy farmer, Godavari’s income and quality of life dramatically increased, her children got better educations and she could comfortably provide for her family and pay for her husband’s medical bills. Finally, best of all – she had more time to spend with her family.
Godavari is now seen by her community as a ‘husband-tamer’ and a smart businesswoman. Since joining the programme, Godavari has not only become an inspiration for other women in her community, but she serves as a prime example of how economic security can provide the right kind of aid for women and their children and even have a positive effect on marriages.
Despite the structural problems and widespread despair, female entrepreneurs such as Godavari are finding creative ways to carve out a place for themselves in the marketplace, boosting the economy as well as their own confidence and independence. Their goals are much humbler: they want to improve their life and those of their children.
Today, Godavari has repaid the first few loans and gotten others, increased her cows, and gained a new sense of independence as the family breadwinner. Her family is now on the cusp of a new found prosperity. It is people like Godavari who took the first step and led the women to accomplish a journey of thousand miles.
Godavari’s humble story, at first, strikes little interest. However, played out over and over again in markets, slums, villages and finally in halls of academe, it shines as a compelling and inspiring story of resolute perseverance, of the power of the human spirit, and of the dignity of so many people struggling to escape the enduring grasp of poverty.
I am truly amazed at what Godavari has accomplished. Just imagine if every woman had the same opportunity! With access to the resources they need, these women can break through the shackles of poverty and experience the dignity of self-reliance. Women like Godavari are building a better world for their families, communities and the generations to come.

*Consultant, Niti Aayog, Government of India

Comments

TRENDING

From plagiarism to proxy exams: Galgotias and systemic failure in education

By Sandeep Pandey*   Shock is being expressed at Galgotias University being found presenting a Chinese-made robotic dog and a South Korean-made soccer-playing drone as its own creations at the recently held India AI Impact Summit 2026, a global event in New Delhi. Earlier, a UGC-listed journal had published a paper from the university titled “Corona Virus Killed by Sound Vibrations Produced by Thali or Ghanti: A Potential Hypothesis,” which became the subject of widespread ridicule. Following the robotic dog controversy coming to light, the university has withdrawn the paper. These incidents are symptoms of deeper problems afflicting the Indian education system in general. Galgotias merely bit off more than it could chew.

Covishield controversy: How India ignored a warning voice during the pandemic

Dr Amitav Banerjee, MD *  It is a matter of pride for us that a person of Indian origin, presently Director of National Institute of Health, USA, is poised to take over one of the most powerful roles in public health. Professor Jay Bhattacharya, an Indian origin physician and a health economist, from Stanford University, USA, will be assuming the appointment of acting head of the Centre for Disease Control and Prevention (CDC), USA. Bhattacharya would be leading two apex institutions in the field of public health which not only shape American health policies but act as bellwether globally.

The 'glass cliff' at Galgotias: How a university’s AI crisis became a gendered blame game

By Mohd. Ziyaullah Khan*  “She was not aware of the technical origins of the product and in her enthusiasm of being on camera, gave factually incorrect information.” These were the words used in the official press release by Galgotias University following the controversy at the AI Impact Summit in Delhi. The statement came across as defensive, petty, and deeply insensitive.

Farewell to Saleem Samad: A life devoted to fearless journalism

By Nava Thakuria*  Heartbreaking news arrived from Dhaka as the vibrant city lost one of its most active and committed citizens with the passing of journalist, author and progressive Bangladeshi national Saleem Samad. A gentleman who always had issues to discuss with anyone, anywhere and at any time, he passed away on 22 February 2026 while undergoing cancer treatment at Dhaka Medical College Hospital. He was 74. 

Growth without justice: The politics of wealth and the economics of hunger

By Vikas Meshram*  In modern history, few periods have displayed such a grotesque and contradictory picture of wealth as the present. On one side, a handful of individuals accumulate in a single year more wealth than the annual income of entire nations. On the other, nearly every fourth person in the world goes to bed hungry or half-fed.

From ancient wisdom to modern nationhood: The Indian story

By Syed Osman Sher  South of the Himalayas lies a triangular stretch of land, spreading about 2,000 miles in each direction—a world of rare magic. It has fired the imagination of wanderers, settlers, raiders, traders, conquerors, and colonizers. They entered this country bringing with them new ethnicities, cultures, customs, religions, and languages.

Thali, COVID and academic credibility: All about the 2020 'pseudoscientific' Galgotias paper

By Jag Jivan*    The first page image of the paper "Corona Virus Killed by Sound Vibrations Produced by Thali or Ghanti: A Potential Hypothesis" published in the Journal of Molecular Pharmaceuticals and Regulatory Affairs , Vol. 2, Issue 2 (2020), has gone viral on social media in the wake of the controversy surrounding a Chinese robot presented by the Galgotias University as its original product at the just-concluded AI summit in Delhi . The resurfacing of the 2020 publication, authored by  Dharmendra Kumar , Galgotias University, has reignited debate over academic standards and scientific credibility.

'Serious violation of international law': US pressure on Mexico to stop oil shipments to Cuba

By Vijay Prashad   In January 2026, US President Donald Trump declared Cuba to be an “unusual and extraordinary threat” to US security—a designation that allows the United States government to use sweeping economic restrictions traditionally reserved for national security adversaries. The US blockade against Cuba began in the 1960s, right after the Cuban Revolution of 1959 but has tightened over the years. Without any mandate from the United Nations Security Council—which permits sanctions under strict conditions—the United States has operated an illegal, unilateral blockade that tries to force countries from around the world to stop doing basic commerce with Cuba. The new restrictions focus on oil. The United States government has threatened tariffs and sanctions on any country that sells or transports oil to Cuba.

Conversion laws and national identity: A Jesuit response response to the Hindutva narrative

By Rajiv Shah  A recent book, " Luminous Footprints: The Christian Impact on India ", authored by two Jesuit scholars, Dr. Lancy Lobo and Dr. Denzil Fernandes , seeks to counter the current dominant narrative on Indian Christians , which equates evangelisation with conversion, and education, health and the social services provided by Christians as meant to lure -- even force -- vulnerable sections into Christianity.