Skip to main content

Paani Foundation’s strategy enthuses half-abandoned villages to battle drought


By Moin Qazi*
Historians will tell you that an explosion of creativity occurs the moment the world starts complaining that there is nothing left to invent, or that the search for solutions has come to an end.
This explosion is fate’s way of reminding us that there is always something just over the horizon of knowledge. Social entrepreneurs are now using their talent to bring lasting solutions to several entrenched social problems at a time when the world has never needed them more.
The Indian film celebrity Aamir Khan is shepherding a very revolutionary campaign–making Maharashtra drought-free in five years. Khan is in the news in villages of Maharashtra for the last two years as conceiver of a revolutionary initiative that is galvanising the rural population to go back to fundamental lessons of water management taught by their ancestors. The government has been purveying the same lessons for long but with little success. When the teacher is Khan, the whole equation of learning and inspiration changes. Maharashtra’s villages are seeing water in their parched lands after consecutive dry years.
Satyamev Jayate Water Cup is the revolutionary initiative of Aamir Khan. The water cup is aimed at building a grassroots people’s movement for water management. Since early times people have been conserving water for offseason by harvesting, storing, and managing rainfall, runoff and stream flow. But modern policies have made them abandon their native wisdom and they are paying a heavy price as they struggle against crippling droughts.
Ancient Indians had mastery over the art of water governance. Kautilya’s Arthashastra, written around 300 BC, has details of how tanks and canals must be built and managed. The key was to clarify the enabling role of the state, the king, and the management role of local communities. The kings did not have armies of public works engineers; they provided incentives to communities who built water systems and managed them. The British changed all this by vesting the resource with the state and creating large bureaucracies for management. People no longer remained part of the system.
But Khan’s enterprise hopes to restore the equation. Started two years ago with his wife, film producer Kiran Rao, his organisation, the Paani Foundation has one ambitious objective—to drought-proof Maharashtra. The central concept is the Satyamev Jayate Water Cup, the incentive for winning a competition on water harvesting. The competition is put together by three non-profits—Paani Foundation, Watershed Organisation Trust and Sparsh-Centre for Participatory Learning.
For the water cup, villages are assessed on watershed management and water conservation works. Last year, 116 villages entered the competition. This year, as word spread, around 1,300 villages from 13 districts in Vidarbha,Marathawada and western Maharashtra joined the fray.
The Satyamev Jayate Water Cup gives the top three villages Rs 50 lakh, Rs 30 lakh and Rs 20 lakh, respectively. There is also a prize for sustainability. Dr Avinash Pol, a dentist, now popularly known as the “paanyache (water) doctor”, is the foundation’s inspiration and guides its policies and programmes. From the historic Ajinkyatara Fort, Dr Pol began a shramdaan or voluntary work initiative to restore water levels in Satara town and his work is a testament to his commitment and ingenuity.
“Eighty percent of the villages that participated in last year’s competition bid goodbye to the water tankers they had been dependent on for years,” says Dr Pol.
Social mobilisation is the lynchpin of the success. The Paani Foundation has worked out a very careful strategy to enthuse half-abandoned villages into battling drought. The secret, of course, is Aamir‘s unique charisma that serves as the glue to enthuse and bind the people. The entire effort is voluntary and participatory and has the element of the Gandhian spirit of self-sacrifice.

Shramdaan (voluntary labour) is a typical Indian strategy, rooted in its culture, to bring people together; it builds the social capital of a community to address critical local issues. “Unless the community is united, you can’t do this task effectively. The competition is very transparent. The marks card is published on the website. But we emphasise quality, not just quantity.” says Dr Pol.
By providing information, networking with other activists, rallying people to believe in collective action, acting as a bridge to the local administration and fostering community-level discussion through discussion clubs, Satyamev Jayate has lit a powerful spark in the deadwood of lost hopes.
The process commences with Aamir Khan writing a personal letter to every gram panchayat, inviting the village to join the water competition. Each competing village then sends five representatives, including two women, for training. A four-day residential training camp is organised. The five representatives return to their village and prepare an extensive watershed development plan. They are also expected to mobilise people by organising gramsabhas to explain the competition and why everyone must get involved. Over 5,000 villagers have been trained on watershed works.
Apart from learning to read contour maps, villagers are trained to construct various water harvesting structures, such as earthen dams, loose boulder structures, continuous contour trenches and deep continuous contour trenches, compartment bonding, etc.
The Paani Foundation arms the representatives with solid technical resources. The Watershed Organisation Trust (WOTR), based in Ahmednagar, is Paani Foundation’s knowledge partner. WOTR has trained 40 Panlot Sevaks—barefoot watershed technicians—to provide field guidance. Three technical trainers are stationed in each taluk.
The annual shramdaan extends over 45 days which is not adequate to achieve the work of this size particularly when the identified village has to be made self-sufficient. Invariably, earth diggers have to be hired to dig deep continuous contour trenches (CCT), ponds and other water reservoirs. The village can raise resources from government programmes such as MGNREGA, IWMP (Integrated Watershed Management Programme), trusts or individual donors.
Several factors make Paani Foundation’s work strikingly unique. First, it believes staunchly in community-based development and has designed programmes accordingly. This knowledge, explained in simple terms, is understood and disseminated from village to village.
Second, the foundation’s strategy focuses on empowering stakeholders with knowledge and motivates them to build a non-political rural leadership. “The pace of work depends on their enthusiasm and motivation,” says Dr Pol. “The main difference in our work is that, unlike the government or the NGO sector, we aren’t giving a single rupee to the villagers. Given the right chance, we believe our villagers can do their work by themselves.”
“This is a movement from below,” says Satyajit Bhatkal, CEO of the Paani Foundation. “If you motivate and empower people through knowledge and skills and they decide to change, that motivational propeller becomes so powerful that no one can hold them back. Our single vision is to create a drought-proof Maharashtra.”
“This is an interesting experiment,” says Crispino Lobo, managing trustee of WOTR. “The timing is crucial. It just precedes the monsoon. Once the rains shower the earth, the accumulation of water in the reservoir is a very satisfying experience. That itself will spur them to greater efforts“.
Given the enormity of India’s water issues, encouraging single villages to revive and protect their own watersheds can seem a feeble response to a national crisis. But compared with controversial top-down, government-led efforts to build big dams and regulate the wanton drilling of deep wells, a careful grassroots effort to manage water locally can look both sensible and sustainable.
Maharashtra chief minister Devendra Fadnavis, inspired by the concept, has put his weight behind it. “Paani adva,paanijirva” (the water conservation slogan of the state government for 40 years) was just a slogan and not a people’s movement. Communication is important. Aamir Khan is a good communicator and he has converted struggle for water conservation into a celebration,” says Fadnavis.

*Author of “Village Diary of a Heretic Banker”, has spent more than three decades in the development sector

Comments

TRENDING

Plastic burning in homes threatens food, water and air across Global South: Study

By Jag Jivan  In a groundbreaking  study  spanning 26 countries across the Global South , researchers have uncovered the widespread and concerning practice of households burning plastic waste as a fuel for cooking, heating, and other domestic needs. The research, published in Nature Communications , reveals that this hazardous method of managing both waste and energy poverty is driven by systemic failures in municipal services and the unaffordability of clean alternatives, posing severe risks to human health and the environment.

From protest to proof: Why civil society must rethink environmental resistance

By Shankar Sharma*  As concerned environmentalists and informed citizens, many of us share deep unease about the way environmental governance in our country is being managed—or mismanaged. Our complaints range across sectors and regions, and most of them are legitimate. Yet a hard question confronts us: are complaints, by themselves, effective? Experience suggests they are not.

From colonial mercantilism to Hindutva: New book on the making of power in Gujarat

By Rajiv Shah  Professor Ghanshyam Shah ’s latest book, “ Caste-Class Hegemony and State Power: A Study of Gujarat Politics ”, published by Routledge , is penned by one of Gujarat ’s most respected chroniclers, drawing on decades of fieldwork in the state. It seeks to dissect how caste and class factors overlap to perpetuate the hegemony of upper strata in an ostensibly democratic polity. The book probes the dominance of two main political parties in Gujarat—the Indian National Congress and the BJP—arguing that both have sustained capitalist growth while reinforcing Brahmanic hierarchies.

Economic superpower’s social failure? Inequality, malnutrition and crisis of India's democracy

By Vikas Meshram  India may be celebrated as one of the world’s fastest-growing economies, but a closer look at who benefits from that growth tells a starkly different story. The recently released World Inequality Report 2026 lays bare a country sharply divided by wealth, privilege and power. According to the report, nearly 65 percent of India’s total wealth is owned by the richest 10 percent of its population, while the bottom half of the country controls barely 6.4 percent. The top one percent—around 14 million people—holds more than 40 percent, the highest concentration since 1961. Meanwhile, the female labour force participation rate is a dismal 15.7 percent.

Urgent need to study cause of large number of natural deaths in Gulf countries

By Venkatesh Nayak* According to data tabled in Parliament in April 2018, there are 87.76 lakh (8.77 million) Indians in six Gulf countries, namely Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE). While replying to an Unstarred Question (#6091) raised in the Lok Sabha, the Union Minister of State for External Affairs said, during the first half of this financial year alone (between April-September 2018), blue-collared Indian workers in these countries had remitted USD 33.47 Billion back home. Not much is known about the human cost of such earnings which swell up the country’s forex reserves quietly. My recent RTI intervention and research of proceedings in Parliament has revealed that between 2012 and mid-2018 more than 24,570 Indian Workers died in these Gulf countries. This works out to an average of more than 10 deaths per day. For every US$ 1 Billion they remitted to India during the same period there were at least 117 deaths of Indian Workers in Gulf ...

Kolkata event marks 100 years since first Communist conference in India

By Harsh Thakor*   A public assembly was held in Kolkata on December 24, 2025, to mark the centenary of the First Communist Conference in India , originally convened in Kanpur from December 26 to 28, 1925. The programme was organised by CPI (ML) New Democracy at Subodh Mallik Square on Lenin Sarani. According to the organisers, around 2,000 people attended the assembly.

Celebrating 125 yr old legacy of healthcare work of missionaries

Vilas Shende, director, Mure Memorial Hospital By Moin Qazi* Central India has been one of the most fertile belts for several unique experiments undertaken by missionaries in the field of education and healthcare. The result is a network of several well-known schools, colleges and hospitals that have woven themselves into the social landscape of the region. They have also become a byword for quality and affordable services delivered to all sections of the society. These institutions are characterised by committed and compassionate staff driven by the selfless pursuit of improving the well-being of society. This is the reason why the region has nursed and nurtured so many eminent people who occupy high positions in varied fields across the country as well as beyond. One of the fruits of this legacy is a more than century old iconic hospital that nestles in the heart of Nagpur city. Named as Mure Memorial Hospital after a British warrior who lost his life in a war while defending his cou...

The architect of Congolese liberation: The life and legacy of Patrice Lumumba

By Harsh Thakor*  Patrice Émery Lumumba remains a central figure in the history of African decolonization, serving as the first Prime Minister of the independent Republic of the Congo. Born on July 2, 1925, Lumumba emerged as a radical anti-colonial leader who sought to unify a nation fractured by decades of Belgian rule. His tenure, however, lasted less than seven months before his dismissal and subsequent assassination on January 17, 1961.

Epic war against caste system is constitutional responsibility of elected government

Edited by well-known Gujarat Dalit rights leader Martin Macwan, the book, “Bhed-Bharat: An Account of Injustice and Atrocities on Dalits and Adivasis (2014-18)” (available in English and Gujarati*) is a selection of news articles on Dalits and Adivasis (2014-2018) published by Dalit Shakti Prakashan, Ahmedabad. Preface to the book, in which Macwan seeks to answer key questions on why the book is needed today: *** The thought of compiling a book on atrocities on Dalits and thus present an overall Indian picture had occurred to me a long time ago. Absence of such a comprehensive picture is a major reason for a weak social and political consciousness among Dalits as well as non-Dalits. But gradually the idea took a different form. I found that lay readers don’t understand numbers and don’t like to read well-researched articles. The best way to reach out to them was storytelling. As I started writing in Gujarati and sharing the idea of the book with my friends, it occurred to me that while...