Skip to main content

Profiting from hate? The business behind India-Pakistan cricket

By Vidya Bhushan Rawat* 
It is surprising that the government allowed the Asia Cup to take place at a time when hatred and hostility dominate the atmosphere. Once, leaders guided people toward dignity and restraint, but today leaders themselves appear to encourage divisiveness, reducing politics to street-level antagonism. 
Sport, particularly cricket, was once a field where people could rise above national differences. Crowds would cheer not only for their own team but also for moments of brilliance from the opposition. Players have always cherished such atmospheres, where the spirit of the game transcended boundaries.
I have long stopped watching these matches, though I understand the politics behind them better now. Sadly, players are no longer just sportspeople; they risk becoming an extension of state propaganda. How one can focus on playing the game amid such toxic rhetoric is difficult to imagine. In the past, even when hostility was high, the contest retained a certain balance. For Indian players, playing in Pakistan once meant facing a hostile crowd and perhaps even biased officiating. 
Victories were seen by some across the border as a triumph of religion over another, and yet, India continued to play. At times, Pakistan was the stronger side, and Indian teams faced repeated defeats. Javed Miandad’s famous last-ball six off Chetan Sharma in 1986 shook India’s cricketing confidence, but with time, players matured. Cricketers like Sunil Gavaskar, Kapil Dev, Mohinder Amarnath, and Syed Kirmani spoke with sense and dignity, even in tense times.
What is wrong, after all, in a handshake? If hatred is the guiding principle, then perhaps everything should stop. But the reality is different. Beneath the noise of nationalism lies an enormous commercial opportunity. India–Pakistan matches have become the most reliable spectacle for broadcasters and corporations to secure profits, regardless of the political climate. This is why, despite the rhetoric of ultra-nationalist voices, these encounters continue to be staged.
Today, players represent not only their countries but also the governments of the day. They earn enormous sums, and their identities extend beyond sport into business and celebrity. That financial and political entanglement makes it nearly impossible for them to speak against power. Perhaps they need not do so—but if matches are to be played in the spirit of war, then one should question the very purpose of playing them.
Earlier, hostile crowds were condemned, but now it is often the management and institutions that feed hostility. Money is earned, while everyone pretends the opposite. The hypocrisy is glaring. India–Pakistan matches, instead of building goodwill, have become occasions for spreading venom, with paid trolls amplifying hate. This creates additional pressure on those whose loyalty is unfairly questioned.
If sport is truly meant to build peace, then India and Pakistan must either stop playing altogether or commit to playing with reason and responsibility. Condemning terrorism and violence is essential, but playing cricket should not become a proxy for unresolved hostilities. Pakistan’s state apparatus has historically pursued a policy of “bleeding India,” which has not disappeared. On the other hand, some Indian voices openly fantasize about eliminating Pakistan. Both positions are impossible. Neither Hindus can erase Muslims, nor can Muslims erase Hindus, and India and Pakistan cannot erase each other. Neighbors cannot be chosen, but they must learn to coexist.
One can only hope that good sense prevails. Bishan Singh Bedi, never afraid to speak his mind, embodied such clarity. Sunil Gavaskar, though careful not to offend the establishment, has always wielded words with expertise. Kapil Dev, when he speaks unfiltered, often does so with conviction from the heart. Players like Syed Kirmani and many others fought valiantly for Indian cricket, and their contributions cannot be erased by the noise of trolls on either side.
Unfortunately, we live in an age when power thrives on fake news, deepening polarisation. If players feel it is unworthy to play against Pakistan, then they should simply refuse, irrespective of the tournament. But if they do play, it must be in the true spirit of sport—promoting peace rather than enmity. The current double standard—profiting from the hype while claiming hostility—serves only the elite.
Today, sports no longer seem to bring peace. They bring celebrity, corporate profit, and political capital. Sportspersons themselves are industries, while ordinary people are reduced to clapping from the sidelines. Many may find joy in this spectacle, but for me, the soul of sport has been lost.
---
*Human rights defender

Comments

TRENDING

Is vaccine the Voldemort of modern medicine to be left undiscussed, unscrutinised?

By Deepika*    Sridhar Vembu of Zoho stirred up an internet storm by tweeting about the possible link of autism to the growing number of vaccines given to children in India . He had only asked the parents to analyse the connection but doctors, so called public health experts vehemently started opposing Vembu's claims, labeling them "dangerous misinformation" that could erode “vaccine trust”!

Budgam by-poll to decide if National Conference still holds the ground in J&K

By Raqif Makhdoomi   “Zoun ho Zoun ho, PDP’an Zoun ho” — the chant echoes through the streets of Budgam as election fever grips the district. Despite the dipping temperatures, people continue to gather at late-night rallies with enthusiasm. The slogan gained popularity during the 2024 assembly elections when People’s Democratic Party (PDP) leader Iltija Mufti, while campaigning, inadvertently mispronounced it as “Zoon ho Zoon ho,” a moment that went viral and has since become a fixture in local political rallies.

Justice for Zubeen Garg: Fans persist as investigations continue in India and Singapore

By Nava Thakuria*  Even a month after the death of Assam’s cultural icon Zubeen Garg in Singapore under mysterious circumstances, thousands of his fans and admirers across eastern India continue their campaign for “ JusticeForZubeenGarg .” A large digital campaign has gained momentum, with over two million social media users from around the world demanding legal action against those allegedly responsible. Although the Assam government has set up a Special Investigation Team (SIT), which has arrested seven people, and a judicial commission headed by Justice Soumitra Saikia of the Gauhati High Court to oversee the probe, public pressure for justice remains strong.

N-power plant at Mithi Virdi: CRZ nod is arbitrary, without jurisdiction

By Krishnakant* A case-appeal has been filed against the order of the Ministry of Environment, Forest and Climate Change (MoEF&CC) and others granting CRZ clearance for establishment of intake and outfall facility for proposed 6000 MWe Nuclear Power Plant at Mithi Virdi, District Bhavnagar, Gujarat by Nuclear Power Corporation of India Limited (NPCIL) vide order in F 11-23 /2014-IA- III dated March 3, 2015. The case-appeal in the National Green Tribunal at Western Bench at Pune is filed by Shaktisinh Gohil, Sarpanch of Jasapara; Hajabhai Dihora of Mithi Virdi; Jagrutiben Gohil of Jasapara; Krishnakant and Rohit Prajapati activist of the Paryavaran Suraksha Samiti. The National Green Tribunal (NGT) has issued a notice to the MoEF&CC, Gujarat Pollution Control Board, Gujarat Coastal Zone Management Authority, Atomic Energy Regulatory Board and Nuclear Power Corporation of India Limited (NPCIL) and case is kept for hearing on August 20, 2015. Appeal No. 23 of 2015 (WZ) is filed, a...

From the black liberation struggle to exile: The story of Assata Shakur

By Harsh Thakor*  Assata Shakur , former member of the Black Liberation Army and a prominent figure in the Black liberation movement , died on September 25 in Havana, Cuba , at the age of 78.

Where are the graphs for the emergency? The missing data behind the climate crisis narrative

By Bhaskaran Raman  Ever so often, we are reminded by the media that we are living in a “climate emergency.” This especially happens after every natural disaster, such as after the recent floods in North India. While nature’s fury and its victims are not trifling matters, is there anything new about this that warrants a declaration of “crisis” or “emergency”?

What happens when cricket is turned into 'dharmayudh' between India and others

By Vidya Bhushan Rawat*  India ‘lost’ the World Cup. Winning or losing is part of the game, but what happens when the game becomes part of the political propaganda and the audiences are not sports lovers but fans who hate others? An Uttar Pradesh daily gave a headline for the final game as ‘dharmyudh’.   The game of cricket is being used for political purpose. As cricket is a powerful business in the country, every non-playing dignitary in the game earns much bigger sum than the player. 

Govt claims about 'revolutionary' rice varieties raise eyebrows: SC order reserved since Jan '24

By Rosamma Thomas *  In a matter of grave importance for agriculture, public health awaits Supreme Court ruling, even as top Government of India bureaucrats stand accused of “willful and deliberate disobedience” of the top court. While a contempt petition filed by Aruna Rodrigues , lead petitioner in the Genetic Modification (GM) of crops matter remains pending in the Supreme Court since July 2025, the Union ministry of agriculture asserts that two home-grown gene edited rice varieties are of superior quality, and hold potential for “revolutionary changes in higher production, climate adaptability, and water conservation.” In May 2025, the Press Information Bureau released a press release stating that a “historic milestone” had been reached, under the leadership of Prime Minister Narendra Modi ; the new varieties, DRR Rice 100 (Kamla) and Pusa DST Rice 1 , the press release stated, offer both benefits – increased production and environmental conservation. 

Ex-civil servants warn of ecological disaster, demand fiscal support for Himalayan states

By A Representative   The Constitutional Conduct Group (CCG), a collective of 103 former civil servants, has written to Dr. Arvind Panagariya , Chairman of the 16th Finance Commission, urging that the Commission give special consideration to the ecological fragility and economic vulnerability of India’s Himalayan states . The group has called for the creation of a substantial “ Green Fund ” or “Green Bonus” to compensate these states for their contribution to the country’s environmental stability and national well-being.