The war on junk food: Why India must adopt global warning labels

By Jag Jivan    

The global health landscape is witnessing a decisive shift toward aggressive regulation of the food industry, a movement highlighted by two significant policy developments shared by Dr. Arun Gupta of the Nutrition Advocacy for Public Interest (NAPi). 

In the United States, the reintroduced Childhood Diabetes Reduction Act proposes a paradigm shift in how ultra-processed foods (UPFs) are labeled, aiming to mandate front-of-pack warnings that explicitly link these products to obesity and type 2 diabetes. Simultaneously, the United Kingdom has implemented a landmark ban on junk food advertising, prohibiting commercials for unhealthy foods on television before 9:00 PM and online entirely. 

These international measures serve as a critical blueprint for India, which is currently grappling with a "double burden" of malnutrition where rising rates of obesity and diabetes are rapidly eclipsing traditional concerns of undernutrition.

The relevance of these policies to the Indian context is underscored by alarming national health data. According to the "Children in India 2025" report, nearly 17 million children in India are projected to be obese by 2025, while recent findings from the ICMR-INDIAB study indicate that the prevalence of diabetes has surged to over 100 million people, with an additional 136 million classified as prediabetic. This "diabesity" epidemic is no longer confined to urban elites; the National Family Health Survey (NFHS-5) revealed that the prevalence of overweight children under five increased by over 127% in just fifteen years. Furthermore, recent research published in Nature Medicine highlights that the average Indian diet is dangerously imbalanced, with a staggering 62% of daily calories derived from low-quality carbohydrates and added sugars, often delivered through the very ultra-processed products targeted by the U.S. and U.K. legislation.

The U.S. Childhood Diabetes Reduction Act is particularly pertinent because it addresses the "health halo" often surrounding processed vegetarian and plant-based foods—a major market in India. By requiring labels like "Not recommended for children" for products containing non-sugar sweeteners and clear warnings for high levels of saturated fat, salt, and sugar (HFSS), the bill challenges the marketing gimmicks that often mislead Indian parents into believing packaged snacks and "health drinks" are nutritious. In India, where household spending on beverages and processed foods now accounts for nearly 10% of food budgets in both rural and urban areas, the lack of mandatory, easy-to-understand front-of-pack labeling leaves consumers vulnerable. Implementing similar "high-in" warning labels would provide the transparency necessary to curb the rising consumption of UPFs, which the Economic Survey 2024–25 has already flagged as a significant driver of non-communicable diseases.

The U.K.’s advertising ban offers a second, equally vital strategy for India. The British government expects its new regulations to remove 7.2 billion calories from children’s diets annually by eliminating the "wallpaper" of junk food marketing that surrounds young people. In India, the marketing of unhealthy foods remains aggressive, often utilizing celebrity endorsements and digital platforms to reach children. While the Food Safety and Standards Authority of India (FSSAI) has issued advisories against misleading claims, a comprehensive ban on HFSS advertisements during hours when children are active would align with global best practices. Evidence suggests that such restrictions not only reduce the consumption of harmful products but also incentivize food companies to reformulate their recipes to be healthier. For a nation where one in three teens is already showing signs of metabolic distress, adopting these dual strategies of clear warning labels and advertising restrictions is not just a policy option but a public health imperative.