Skip to main content

How Hindi cinema promotes unabashed, unapologetic glamorization of gambling

By Bharat Dogra 

There was an intense debate in a recent GST Council meeting on how various forms of gambling should be taxed. However we will be taking a very narrow view if we consider gambling mainly in the context of revenue, as its social impacts are more important.
While there is widespread agreement on checking illegal forms of gambling and strong police action against this is considered desirable, this outlook often changes in the context of legal forms of gambling which is often not just supported officially in the name of earning revenue and boosting tourism, but it is—with its casinos and horse races—often also glamorized. This is surprising as several of the adverse social impacts (including several people getting addicted to gambling and in the process getting ruined) are no less severe in the context of legal forms of gambling. In fact some of the big centers of gambling have experienced a spurt of several criminal activities despite gambling itself being a legal activity here. Despite this, support unfortunately has been forthcoming from several sides for legalizing several illegal forms of gambling. Such support has even been extended sometimes to betting relating to sports events, despite very adverse likely impacts associated with this.
While various forms of gambling have existed in society since ancient times, there has always been a strong social current of opposing this as highly undesirable. But glamorization of gambling, particularly casinos, has led to breaking this resistance.
There have been several reviews of how popular films in the USA and Europe have promoted gambling in both obvious and subtle ways, but this issue has not received much attention in the context of Indian cinema. However here too, in much the same way, we find that several films have promoted gambling by presenting a highly glamorized version of gambling generally and more particularly of casino culture. Another form of gambling which has been often glamorized in Hindi commercial cinema relates to horse racing.
One form that promotion of gambling takes relates to a very popular hero being presented as a very skilled gambler who wins all the time and becomes very rich in this way, entering the world of big riches and glamour. The fact that there is at least as much, probably more, chance of being ruined by gambling is not allowed to disturb this success story of the hero (although this may be mentioned in the context of lesser characters). If someone wins so consistently in real life in gambling, he is likely to be cheating but not so in Hindi cinema. In fact here our hero the constant winner is not a cheater himself but very good at catching those who cheat and can bash them up as well.
What is more the attractive hero is shown in such attractive settings in casinos, in the company of very beautiful dancers and consuming very expensive liquor, being the envy and attraction of everyone for his confidence and success, that several impressionable youth may easily get a strong heady feeling that this indeed is the great life.
In the beginning of a super-hit film ‘The Great Gambler’ Amitabh Bachchan is shown as seeking the blessings from a portrait of his parents before departing for his daily round of gambling! When his sister admonishes him for this, he tells her that after all this is my livelihood and what is wrong in seeking blessings of parents for success in livelihood.
Any guilty feelings having been got rid of at the very beginning, Amitabh reaches a lowly roadside joint where he straightaway starts his winning spree. When one other gambler tries to cheat, Amitabh bashes him immediately. A big gangster who has keenly observed his winning ways then invites him to gamble on his behalf in high circle casino, and in a day our hero is transformed into the world of high glamour and great riches. He keeps winning consistently here too, all the time maintaining his confidence and adjusts easily to the new world of expensive hotels, clubs and swimming pools. But as Hindi films unlike western ones also need to provide some moral escape also for the hero, the story then develops to somehow get him involved in some ‘patriotic’ act as well. Before the story ends, however, the audience has spent a lot of time in casinos not just of India but of other countries as well.
In another film 'Hasinon Ka Devta' there is a much discussed scene in which the hero Sanjay Khan, in a very attractive setting of a casino of course, again and again collects the spoils and when other gamblers try to cheat, he bashes all of them with the strength of a champion wrestler and boxer both combined. In Nehle Pe Dehla, another hit film, again gambling is presented in a very attractive way with most leading characters seen to be involved in this.
In an older film like 'Shri 420', (incidentally a very good film for various reasons), however, the moral issues had to be stronger. Here when the hero played by Raj Kapoor, shown as an honest struggling man, is picked up by a very rich person for his special skills with cards and taken to a club for gambling, his inner voice keeps yearning for a return to honest ways. Here the contrast between the evil represented by the rich world’s gambling (despite all its glitter) and the hero’s earlier struggles for a honest livelihood are much stronger, and the overall ‘message’ of the viewer is likely to be more in favor of the ‘honest’ world as represented by the teacher Vidya ( the heroine played by Nargis), as opposed to Maya, the club dancer ( played by Nadira).
However with the forces of idealism becoming much weaker in Hindi cinema with the passage of time, reflecting the wider trends in Indian society, the tendency for more unabashed, unapologetic glamorization of gambling and casino culture became more pronounced. The gambling here is accompanied by endless smoking and drinking as well, together with cabarets and club dances, and even criminals can be seen lurking all around; yet all this is presented in terms of attractive, glamorous life which appeals much to those seeking sensation and thrills.
The real task from a social point of view is to present the ruin brought out by gambling, most of all by the peculiar addictiveness of gambling, in the lives of many households, so as to serve as a warning. However this task has been increasingly neglected in the pursuit of more and more glamor and sensation by commercial cinema. In the process of glamorization, the sensation, the thrills that attract gamblers are exaggerated even more in the world of movies and TV programs which imitate them. This glamorization must be avoided, and there should be more efforts to tell the story of those who have suffered much from their addictiveness to gambling.
---
The writer has been involved with several social movements. Recent books of the writer include ‘A Day in 2071’, ‘Navjeevan’ and ‘When the Two Streams Met'

Comments

TRENDING

From algorithms to exploitation: New report exposes plight of India's gig workers

By Jag Jivan   The recent report, "State of Finance in India Report 2024-25," released by a coalition including the Centre for Financial Accountability, Focus on the Global South, and other organizations, paints a stark picture of India's burgeoning digital economy, particularly highlighting the exploitation faced by gig workers on platform-based services. 

'Condonation of war crimes against women and children’: IPSN on Trump’s Gaza Board

By A Representative   The India-Palestine Solidarity Network (IPSN) has strongly condemned the announcement of a proposed “Board of Peace” for Gaza and Palestine by former US President Donald J. Trump, calling it an initiative that “condones war crimes against children and women” and “rubs salt in Palestinian wounds.”

Gig workers hold online strike on republic day; nationwide protests planned on February 3

By A Representative   Gig and platform service workers across the country observed a nationwide online strike on Republic Day, responding to a call given by the Gig & Platform Service Workers Union (GIPSWU) to protest what it described as exploitation, insecurity and denial of basic worker rights in the platform economy. The union said women gig workers led the January 26 action by switching off their work apps as a mark of protest.

India’s road to sustainability: Why alternative fuels matter beyond electric vehicles

By Suyash Gupta*  India’s worsening air quality makes the shift towards clean mobility urgent. However, while electric vehicles (EVs) are central to India’s strategy, they alone cannot address the country’s diverse pollution and energy challenges.

Jayanthi Natarajan "never stood by tribals' rights" in MNC Vedanta's move to mine Niyamigiri Hills in Odisha

By A Representative The Odisha Chapter of the Campaign for Survival and Dignity (CSD), which played a vital role in the struggle for the enactment of historic Forest Rights Act, 2006 has blamed former Union environment minister Jaynaynthi Natarjan for failing to play any vital role to defend the tribals' rights in the forest areas during her tenure under the former UPA government. Countering her recent statement that she rejected environmental clearance to Vendanta, the top UK-based NMC, despite tremendous pressure from her colleagues in Cabinet and huge criticism from industry, and the claim that her decision was “upheld by the Supreme Court”, the CSD said this is simply not true, and actually she "disrespected" FRA.

Stands 'exposed': Cavalier attitude towards rushed construction of Char Dham project

By Bharat Dogra*  The nation heaved a big sigh of relief when the 41 workers trapped in the under-construction Silkyara-Barkot tunnel (Uttarkashi district of Uttarakhand) were finally rescued on November 28 after a 17-day rescue effort. All those involved in the rescue effort deserve a big thanks of the entire country. The government deserves appreciation for providing all-round support.

Whither space for the marginalised in Kerala's privately-driven townships after landslides?

By Ipshita Basu, Sudheesh R.C.  In the early hours of July 30 2024, a landslide in the Wayanad district of Kerala state, India, killed 400 people. The Punjirimattom, Mundakkai, Vellarimala and Chooralmala villages in the Western Ghats mountain range turned into a dystopian rubble of uprooted trees and debris.

Over 40% of gig workers earn below ₹15,000 a month: Economic Survey

By A Representative   The Finance Minister, Nirmala Sitharaman, while reviewing the Economic Survey in Parliament on Tuesday, highlighted the rapid growth of gig and platform workers in India. According to the Survey, the number of gig workers has increased from 7.7 million to around 12 million, marking a growth of about 55 percent. Their share in the overall workforce is projected to rise from 2 percent to 6.7 percent, with gig workers expected to contribute approximately ₹2.35 lakh crore to the GDP by 2030. The Survey also noted that over 40 percent of gig workers earn less than ₹15,000 per month.

Fragmented opposition and identity politics shaping Tamil Nadu’s 2026 election battle

By Syed Ali Mujtaba*  Tamil Nadu is set to go to the polls in April 2026, and the political battle lines are beginning to take shape. Prime Minister Narendra Modi’s visit to the state on January 23, 2026, marked the formal launch of the Bharatiya Janata Party’s campaign against the ruling Dravida Munnetra Kazhagam (DMK). Addressing multiple public meetings, the Prime Minister accused the DMK government of corruption, criminality, and dynastic politics, and called for Tamil Nadu to be “freed from DMK’s chains.” PM Modi alleged that the DMK had turned Tamil Nadu into a drug-ridden state and betrayed public trust by governing through what he described as “Corruption, Mafia and Crime,” derisively terming it “CMC rule.” He claimed that despite making numerous promises, the DMK had failed to deliver meaningful development. He also targeted what he described as the party’s dynastic character, arguing that the government functioned primarily for the benefit of a single family a...