Skip to main content

Addressing challenges of digital divide, public awareness, inclusive development

How is digital awareness propelling rural development in India? A note by S M Sehgal Foundation:
***
John Rawls in his path-breaking book titled, A Theory of Justice, proposed the two following principles that can easily be extended to empowerment and development of all citizens of a country, and in this context, the diverse population of India.
(1) Every citizen is entitled to equal rights along with basic liberties
(2) Social and economic inequalities are to be balanced in a way such as to:
(a) Provide the greatest benefit to the least advantaged,
(b) Provide equality of opportunity for all offices and positions.
Inclusive growth is a relevant policy goal for the people of India that will result in both growth and inclusion, and follow the Rawlsian “maximin” principle. The target should be to maximize the welfare of the poorest.
As we complete 75 years of independence, the diversity and divide in India is still stark and negatively skewed. With a large population still dependent on agriculture, underemployment is rampant; and a substantial part of the population is still afflicted with poverty.
Recent changes in Indian policy have undoubtedly delivered growth and inclusion; however, a sizable population in India is still below the poverty line, and a large marginal population is vulnerable to shocks like the COVID pandemic and droughts/ floods driven by climate change.
After all these years, we still await the catharsis of poverty and inequality. What has led to this situation? The crux of the problem has been political will. Someone aptly put it “Those who have (political) power do not have hunger; and those who have hunger, do not have power.”
Power is a multidimensional word. In this context, power is to have an effective say within forums. Thus empowerment and poverty eradication, to be successful, requires inclusive, small-sized, rural, disadvantaged forums to be in place. Empowering itself relates to providing education to people and creating conditions that would provide awareness, job creation, chances to learn from others, and an environment that allows them to earn a decent living to help them live a better life.
The way this positive change can be achieved is through empowerment. Empowerment can be achieved through education, information, and counseling. Access to information and communications technology has the potential to be a game changer to help rural and disadvantaged communities in India overcome poverty and lead to sustainable development.

Digital India and its impact on rural development

Digital India was launched in 2015 as a dream project of the Indian government. The vision was to transform rural India into a knowledge and digitally empowered society through dissemination of information and digital access to government services. The visionary step of the government was aimed at motivating and connecting rural India to a knowledge world through a backbone of a high-speed internet network.
The vision of digital India was threefold:
The Digital India Program was conceptualized on nine pillars and, in the rural context, besides creation of manufacturing infrastructure and manufacturing, the key areas were:
E-governance: Access to database, use of online repositories, integrate platforms through Aadhaar, public grievance redressal, etc.
E-Kranti: Electronic delivery of services like e-education, e-healthcare, information to farmers, financial inclusion, and justice, etc.
Impact for rural India has been slow but sure. In a large and diverse country, some impact areas have been:
Financial Inclusion: With the help of Digital India, financial inclusion has been accelerated through schemes such as Digital India, Direct benefit transfer, Rupay, UPI payments etc. The Jan Dhan–Aadhaar–Mobile has created a positive impact on the banking sector in the country. The benefits have percolated to the rural areas, and financial literacy has improved as the rural population gets integrated in the system. Direct benefit transfer (DBT) has created a major positive financial impact for rural communities by plugging leakages and speeding up distribution of subsidies, pensions, and other benefits under various schemes. All this has created a positive economic outlook in rural India.
E Governance: Projects such as Kisan Call Centres, Jagriti E-Sewa, e-District, Common Services Centres (CSCs), Mobile Seva, etc., have led to better service delivery, transparency and accountability, and improvement in government efficiency. The empowerment of people through information is slowly but surely spearheading rural India to contribute to the next phase of growth in the economy.
Education: Initiatives such as Pradhan Mantri Gramin Digital Saksharta Abhiyaan PMGDISHA have been started with the target of making six crore people in rural India digitally literate. Reaching rural education in India is crucial for the next phase of growth, and projects like SWAYAM are spearheading e-education through an offering of Massive Online Open Courses (MOOCs) for leveraging e-Education. Swayam provides a platform that facilitates hosting of all courses taught in classrooms from Class 9 till post-graduation with open access.

Helping inclusive development

While the government has been spearheading the inclusive development of rural areas with a slew of schemes, issues remain that need to be addressed. Areas such as lack of infrastructure, financial resources, public awareness, and most-importantly, the Digital Divide are challenges, need to be addressed. That is where a hybrid approach that builds public-private partnerships comes in to fill the gap.
S M Sehgal Foundation, a sustainable rural development NGO in India, has been working since 1999 to improve the quality of life of the rural communities. One of the main program areas of Sehgal Foundation is Transform Lives, which provides schoolchildren with access to a learning-conducive school environment and digital and life skills awareness. The foundation team under the Transform Lives program advocates Digital and Life Skills Awareness Trainings for schoolchildren and youth in alignment with the vision of National Digital Literacy Mission “to empower at least one person per household with crucial digital literacy skills by 2020.” This focus on bridging the divide between rural and urban children helps to develop their social and emotional skills and increases children’s knowledge of good governance and their own role in the development of their village.
Citizen Service Centers: Trained by S M Sehgal Foundation in digital and life skills awareness in 2017, Inaam and Masnun from village Nawli decided to study further in this area and enrolled in a computer course in a nearby Industrial Training Institute. They each hoped that after learning the skill, they would be able to contribute to their family income, which was solely dependent on agriculture. The Citizen Service Centers (CSC) opened by Inaam and Masnun in their village are one-stop shops promoted under Digital India Mission for people to apply for government programs, seek redressal, and enable better access to the programs. Their initiative is much talked about in their village, and local youth consider them as role models. They now are acting as a link between villagers and government programs.

E-labour cards for family members

In the village of Barota, thirty-two students enrolled in the digital awareness center facilitated by S M Sehgal Foundation. Students learned about computers, life skills, government programs, and internet use. After learning about government programs, especially about labor cards, many students applied for e-labor cards for their family members at the Citizen Service Center.

Digital health resource centre

As part of the project “Swastha Aahaar–Swastha Parivar” supported by a CSR partner, which is implemented by S M Sehgal Foundation, a Digital Health Resource Centre (DHRC) has been established in the gram panchayat building of Kalyanpur block, Bihar. This center is the hub of information and training on health and nutrition for villagers. It has IEC materials such as informative posters, leaflets, booklets, and a computer system, which are the sources for generating awareness on particular subjects like health, hygiene and sanitation, nutrition, government schemes related to maternal and child healthcare, and scholarship opportunities for adolescent girls.

Conclusion

In the past few years, digital awareness has become vital to India’s economic growth and the promoting of social and economic equity among the diverse demographic landscape. It is fostering empowerment in rural India by enhancing inclusion and access to information and public services and overcoming the country’s infrastructure deficit. Digital awareness is the way forward to empower and help India realize the ambition of creating a just and equitable society. Leveraging the untapped strengths of the rural population, it has the potential to propel India to the next stage of inclusive development and growth. The vision of a new India can be realized through the “maximin” principle in letter and spirit.

Comments

TRENDING

Was Netaji forced to alter face, die in obscurity in USSR in 1975? Was he so meek?

  By Rajiv Shah   This should sound almost hilarious. Not only did Subhas Chandra Bose not die in a plane crash in Taipei, nor was he the mysterious Gumnami Baba who reportedly passed away on 16 September 1985 in Ayodhya, but we are now told that he actually died in 1975—date unknown—“in oblivion” somewhere in the former Soviet Union. Which city? Moscow? No one seems to know.

Love letters in a lifelong war: Babusha Kohli’s resistance in verse

By Ravi Ranjan*  “War does not determine who is right—only who is left.” Bertrand Russell’s words echo hauntingly in our times, and few contemporary Hindi poets embody this truth as profoundly as Babusha Kohli. Emerging from Jabalpur, Madhya Pradesh, Kohli has carved a unique space in literature by weaving together tenderness, protest, and philosophy across poetry, prose, and cinema. Her work is not merely artistic expression—it is resistance, refuge, and a call for peace.

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

Asbestos contamination in children’s products highlights global oversight gaps

By A Representative   A commentary published by the International Ban Asbestos Secretariat (IBAS) has drawn attention to the challenges governments face in responding effectively to global public-health risks. In an article written by Laurie Kazan-Allen and published on March 5, 2026, the author examines how the discovery of asbestos contamination in children’s play products has raised questions about regulatory oversight and international product safety. The article opens by reflecting on lessons from the COVID-19 pandemic, noting that governments in several countries were slow to respond to early warning signs of the crisis. Referring to the experience of the United Kingdom, the author writes that delays in implementing protective measures contributed to “232,112 recorded deaths and over a million people suffering from long Covid.” The commentary uses this example to illustrate what it describes as the dangers of underestimating emerging threats. Attention then turns...

Buddhist shrines were 'massively destroyed' by Brahmanical rulers: Historian DN Jha

Nalanda mahavihara By Rajiv Shah  Prominent historian DN Jha, an expert in India's ancient and medieval past, in his new book , "Against the Grain: Notes on Identity, Intolerance and History", in a sharp critique of "Hindutva ideologues", who look at the ancient period of Indian history as "a golden age marked by social harmony, devoid of any religious violence", has said, "Demolition and desecration of rival religious establishments, and the appropriation of their idols, was not uncommon in India before the advent of Islam".

Echoes of Vietnam and Chile: The devastating cost of the I-A Axis in Iran

​ By Ram Puniyani  ​The recent joint military actions by Israel and the United States against Iran have been devastating. Like all wars, this conflict is brutal to its core, leaving a trail of human suffering in its wake. The stated pretext for this aggression—the brutality of the Ayatollah Khamenei regime and its nuclear ambitions—clashes sharply with the reality of the diplomatic landscape. Iran had expressed a willingness to remain at the negotiating table, signaling a readiness to concede points emerging from dialogue. 

Authoritarian destruction of the public sphere in Ecuador: Trumpism in action?

By Pilar Troya Fernández  The situation in Ecuador under Daniel Noboa's government is one of authoritarianism advancing on several fronts simultaneously to consolidate neoliberalism and total submission to the US international agenda. These are not isolated measures, but rather a coordinated strategy that combines job insecurity, the dismantling of the welfare state, unrestricted access to mining, the continuation of oil exploitation without environmental considerations, the centralization of power through the financial suffocation of local governments, and the systematic criminalization of all forms of opposition and popular organization.

The kitchen as prison: A feminist elegy for domestic slavery

By Garima Srivastava* Kumar Ambuj stands as one of the most incisive voices in contemporary Hindi poetry. His work, stripped of ornamentation, speaks directly to the lived realities of India’s marginalized—women, the rural poor, and those crushed under invisible forms of violence. His celebrated poem “Women Who Cook” (Khānā Banātī Striyāṃ) is not merely about food preparation; it is a searing indictment of patriarchal domestic structures that reduce women’s existence to endless, unpaid labour.

The price of silence: Why Modi won’t follow Shastri, appeal for sacrifice

By Arundhati Dhuru, Sandeep Pandey*  ​In 1965, as India grappled with war and a crippling food crisis, Prime Minister Lal Bahadur Shastri faced a United States that used wheat shipments under the PL-480 agreement as a lever to dictate Indian foreign policy. Shastri’s response remains legendary: he appealed to the nation to skip one meal a day. Millions of middle-class households complied, choosing temporary hunger over the sacrifice of national dignity. Today, India faces a modern equivalent in the energy sector, yet the leadership’s response stands in stark contrast to that era of self-reliance.