Skip to main content

Ernst & Young rates India best investment destination, but says 10% non-established players aware of 'Make in India'

By A Representative
One of the world’s top consultants, Ernst and Young (EY), known for catering to the “requirements” of its clients who include both government and global business players, has rated India as the best investment destination in the world. In a survey carried out among 505 business executives form 28 countries, E&Y has said “A leading 32 per cent of the investors ranked India as the most attractive market this year.”
Titled “EY’s attractiveness survey India 2015: Ready, set, grow”, and brought out ahead of Prime Minister Narendra Modi’s scheduled visit to the United Kingdom (UK) in November second week, EY survey finds that less than half the “decision makers” that of India – just about 15 per cent – considered China as the as the most best investment destination.
This is followed by Southeast Asia 12 per cent), Brazil (5 per cent), North America (10 per cent), Latin America (3 per cent), the Middle East (four per cent), Western Europe 4 per cent, Japan 3 per cent, and Russia 1 per cent. The survey was carried out with the help of business executives, government leaders, and EY professionals.”
The main issues addressed in the survey included whether labour costs, domestic market, macroeconomic stability, labour skills, stable political and social environment, research and development availability, FDI policy, ease of doing business, flexibility in labour law, and so on. 
Impact of India's economic reforms on attracting FDI
An earlier World Bank report, which also ranked India as the best business destination, had specifically mentioned that it had taken the help of the Department of Industrial Policy and Promotion (DIPP), Government of India, for preparing the report. While, the EY report refrains from saying any such thing, two of its top commentators are Amitabh Kant, secretary, DIPP, and S Jaishankar, India’s foreign secretary.
It is, however, well known that EY was one of the topmost clients of the Gujarat government under the chief ministership of Narendra Modi, and promoted Gujarat’s high-profile biennial Vibrant Gujarat global investment summits worldwide between 2003 and 2013, dishing out propaganda material and organizing meetings with business executives for Modi.
EY’s chairman, India region, Rajiv Memani, in the foreword, says, the report reflects outcomes of Modi’s visits to “about 30 countries since May 2014, including India’s primary sources of FDI: the US, Japan, Germany, China, Korea and Australia.”
He adds, “We’ve seen a sharp turnaround in FDI in 2014. After declining for two successive years, investment in India has bounced back with a 32% growth to US$25b — significantly ahead of the 7% growth in FDI seen globally. Further, with FDI capital inflows of US$30.8b during the first half of calendar year 2015, India has emerged as the number one FDI destination in the world.”
In the chapter, “FDI in India: A V shaped recovery”, the report, however, admits, that India is still below the 2011 in FDI investment level. It says, “Though still far below the 2011 peak, the number of FDI projects rose 37% in 2014, with a proportional increase in jobs created by FDI.”
“The upturn marks a significant change from 2012 and 2013, when slow economic growth, regulatory hurdles, lack of transparency and policy paralysis had deterred investors. Investor confidence in India has been strengthened by improving economic growth and investor-friendly moves by the new Government”, the report points out.
However, there are still issues, it indicates: “Investors have generally been cautious. In 2014, the average project involved an investment of US$37m, compared with US$40m in 2012 and US$53m in 2010. Investors are positive but wary and keen to see real improvements in the business environment.”
“The uptick in FDI projects into India contrasts with a 3 per cent slide in the number of FDI projects worldwide, while it outpaced the 17% rise across the Asia-Pacific region. After a steep fall in 2013, FDI in manufacturing grew at its fastest in seven years”, the report says, adding, “In 2014, investors announced plans to invest a total of US$11.4b in 192 FDI projects, creating more than 67,000 jobs.”
The survey found that of the 505 business executives interviewed, 55 per cent were aware of the Make in India programme. However, it regrets, “There is a need to create visibility for the campaign among non-established players, as only 10 per cent of those without a presence in India were aware of it.”

Comments

TRENDING

Grueling summer ahead: Cuttack’s alarming health trends and what they mean for Odisha

By Sudhansu R Das  The preparation to face the summer should begin early in Odisha. People in the state endure long, grueling summer months starting from mid-February and extending until the end of October. This prolonged heat adversely affects productivity, causes deaths and diseases, and impacts agriculture, tourism and the unorganized sector. The social, economic and cultural life of the state remains severely disrupted during the peak heat months.

Stronger India–Russia partnership highlights a missed energy breakthrough

By N.S. Venkataraman*  The recent visit of Russian President Vladimir Putin to India was widely publicized across several countries and has attracted significant global attention. The warmth with which Mr. Putin was received by Prime Minister Narendra Modi was particularly noted, prompting policy planners worldwide to examine the implications of this cordial relationship for the global economy and political climate. India–Russia relations have stood on a strong foundation for decades and have consistently withstood geopolitical shifts. This is in marked contrast to India’s ties with the United States, which have experienced fluctuations under different U.S. administrations.

From natural farming to fair prices: Young entrepreneurs show a new path

By Bharat Dogra   There have been frequent debates on agro-business companies not showing adequate concern for the livelihoods of small farmers. Farmers’ unions have often protested—generally with good reason—that while they do not receive fair returns despite high risks and hard work, corporate interests that merely process the crops produced by farmers earn disproportionately high profits. Hence, there is a growing demand for alternative models of agro-business development that demonstrate genuine commitment to protecting farmer livelihoods.

The Vande Mataram debate and the politics of manufactured controversy

By Vidya Bhushan Rawat*  The recent Vande Mataram debate in Parliament was never meant to foster genuine dialogue. Each political party spoke past the other, addressing its own constituency, ensuring that clips went viral rather than contributing to meaningful deliberation. The objective was clear: to construct a Hindutva narrative ahead of the Bengal elections. Predictably, the Lok Sabha will likely expunge the opposition’s “controversial” remarks while retaining blatant inaccuracies voiced by ministers and ruling-party members. The BJP has mastered the art of inserting distortions into parliamentary records to provide them with a veneer of historical legitimacy.

A comrade in culture and controversy: Yao Wenyuan’s revolutionary legacy

By Harsh Thakor*  This year marks two important anniversaries in Chinese revolutionary history—the 20th death anniversary of Yao Wenyuan, and the 50th anniversary of his seminal essay "On the Social Basis of the Lin Biao Anti-Party Clique". These milestones invite reflection on the man whose pen ignited the first sparks of the Great Proletarian Cultural Revolution and whose sharp ideological interventions left an indelible imprint on the political and cultural landscape of socialist China.

The cost of being Indian: How inequality and market logic redefine rights

By Vikas Gupta   We, the people of India, are engaged in a daily tryst—read: struggle—for basic human rights. For the seemingly well-to-do, the wish list includes constant water supply, clean air, safe roads, punctual public transportation, and crime-free neighbourhoods. For those further down the ladder, the struggle is starker: food that fills the stomach, water that doesn’t sicken, medicines that don’t kill, houses that don’t flood, habitats at safe distances from polluted streams or garbage piles, and exploitation-free environments in the public institutions they are compelled to navigate.

Why India must urgently strengthen its policies for an ageing population

By Bharat Dogra   A quiet but far-reaching demographic transformation is reshaping much of the world. As life expectancy rises and birth rates fall, societies are witnessing a rapid increase in the proportion of older people. This shift has profound implications for public policy, and the need to strengthen frameworks for healthy and secure ageing has never been more urgent. India is among the countries where these pressures will intensify most sharply in the coming decades.

Thota Sitaramaiah: An internal pillar of an underground organisation

By Harsh Thakor*  Thota Sitaramaiah was regarded within his circles as an example of the many individuals whose work in various underground movements remained largely unknown to the wider public. While some leaders become visible through organisational roles or media attention, many others contribute quietly, without public recognition. Sitaramaiah was considered one such figure. He passed away on December 8, 2025, at the age of 65.

Proposals for Babri Masjid, Ram Temple spark fears of polarisation before West Bengal polls

By A Representative   A political debate has emerged in West Bengal following recent announcements about plans for new religious structures in Murshidabad district, including a proposed mosque to be named Babri Masjid and a separate announcement by a BJP leader regarding the construction of a Ram temple in another location within Behrampur.