Counterview News India's eCommerce app market is growing at a pace unmatched by any other major economy, but new data from AppsFlyer's State of eCommerce for Marketers in India – 2026 Edition reveals a market navigating sharp seasonal swings, shifting platform dynamics, and emerging retention challenges. According to the report, there is a 42% remarketing pullback and a declining Day 30 retention, signalling trouble beneath the surface.
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