Skip to main content

Prohibition in Gujarat? Ahmedabad consumes 1.5 to 2 lakh litres of moonshine per day, Surat 50,000 litres

By RK Misra*
If pride and prejudices are pesky, both hype and hypocrisy hurt.
Gujarat and it’s ‘model’ have been the toast of the Indian season ever since it’s Chief Minister , Narendra Modi became the Prime Minister in 2014.This includes it’s liquor prohibition policy which has adherents like Bihar now where Nitish Kumar came to power after knocking the wind out of Modi’s sails!
Billowing in the political clouds ever since, are propounded perceptions of a ‘dry’ India. Kumar could do with a closer look at adversary Modi’s ‘model’ state before giving wings to his national vision.
Proud and boastful of the fact that it has been the only state in the country which was born ‘dry’ and continues to remain so till date, Gujarat’s much hyped liquor ‘totalitarianism’ took a humpty-dumpty like fall last week when over 20 people died after consuming hooch near Surat. What has now become a standard drill after decades of practice is in place.
Newly anointed Chief Minister Vijay Rupani is making all the right noises. Top cops-regional and district heads-transferred, smaller fry suspended. The anti-terrorist squad (ATS) chief takes charge of investigations. A three man top cop panel headed by additional director general of police (ADGP), also looks into the matter and submits it’s report to the state home department head. Within 24 hours over a thousand country liquor cases are registered.
Carton loads are being seized at entry checkpoints into the state. A full blooded search for the culprit methanol is under way. Blah, blah, blah and the farce goes on.
Consumption or possession of liquor without a valid permit is a nonbailable offence in the state. A person arrested on either count has to be produced in court to be bailed out. And yet it oozes Bacchus brew from every nook and cranny of its ample frame.
Booze, as the upwardly mobile call it, is lucrative business and according to conservative estimates, a Rs 30,000 crore annual turnover, pure black money spewing industry. While Prime Minister Modi may have pulled out all the stops to unearth Indian black money stashed abroad, his decade and a quarter year stint as chief minister of the state, failed to dent the business. In fact, to be fair to him, no chief minister who held office in the state was ever able to stem the flow.
The business has three components. At the bottom of the pyramid is the poor man’s drink-hooch, lattha or moonshine. Then follows the desi or country liquor, which is the preferred drink of rural Gujarat followed by brewery liquor at the apex (rum, whisky, gin, vodka etc.).
Hooch is the preferred drink of the urban labour class while ‘desi’ distilled largely for captive consumption in villages ranks safer and a notch higher. The fruit liquor ‘mahua’ ranks in this category.
With a consumer base of the middle and affluent class in cities and towns, Indian Made Foreign Liquor (IMFL) as brewery made liquor is called in official parlance, holds sway. Country liquor is a cottage industry but brewery liquor flows into the state from Madhya Pradesh, Rajasthan, Maharashtra even Punjab and Haryana.
Let’s take the case of Gujarat’s biggest city Ahmedabad. A network of about 1000 bootleggers sells anywhere between 1.5 to 2 lakh litres of moonshine per day. Women outnumber men in this business. This is besides the IMFL business where the brand of your choice is home delivered to you.
The trade is techno-savvy and ‘whats app’ and other such applications come in handy. Surat is reported to guzzle 50,000 litres per day and almost 70 per cent of the 18,000 villages in the state brew their own country liquor. All major cities report high consumption and rural areas are no exception.
There are 61,000 health permit holders in the state and the average daily consumption of alcohol to permit holders is put at around Rs 75 lakhs worth.
No bootlegger can operate in Gujarat without police connivance and every ‘point’ of operation has to be properly negotiated for the amount to be paid to the cop which goes right up to the top and from there to the political top brass. The cops may be sloppy in policing but would be the envy of management experts in planning and distribution of ill-gotten spoils.
Thus it is the huge amount of unadulterated black money greasing the administrative-political system in Gujarat that ensures a high decibel sound and light show only for the benefit of the masses with little or no follow-up action.
Take the case of the 2009 hooch tragedy in Ahmedabad where 150 people lost their lives. Modi, then the chief minister, made all the appropriate noises. A Commission of Inquiry was instituted with former High Court judge KM Mehta as the chairman. The panel submitted its report in 2011 and pin drop silence thereafter.
The Gujarat Vidhan Sabha was quick to amend the pertinent Act provisioning for even death penalty for those convicted in spurious liquor cases. The Bill was cleared by the then Governor Dr Kamala Beniwal. Not a single person has got life imprisonment thereafter, let alone terminal punishment.
The whole business of prohibition in Gujarat is a big charade in which everyone is happy and no one emerges the poorer except the people. Gujarat is soggy wet so those who want to drink, get enough of it but for a price. The cop is happy, he gets his cut and the politician in power more so because he gets a fair share as well besides the rip off from transfers and postings for playing favourites.
Right from the sub-inspector to the DGP, the transfers are all at the behest of the Home department and the politicians who preside over it. The bootlegger is happy because he still manages to make money for himself despite all the pricks and cuts.
It is only the honest tax payer who gets fobbed because the state loses a huge amount of money in excise and allied duties. Never mind this common man, he was in any case, born to bear the burden of the cross. Moonshine for the earthy, sunshine for the dirty!
---
*Senior journalist based in Gandhinagar. Blog: http://wordsmithsandnewsplumbers.blogspot.in/

Comments

TRENDING

The golden crop: How turmeric is transforming women's lives in tribal India

By Vikas Meshram*   When the lush green fields of turmeric sway in the tribal belt of southern Rajasthan, Madhya Pradesh, and Gujarat, it is not merely a spice crop — it is the golden glow of self-reliance. In villages where even basic spices once had to be bought from the market, the very soil today is yielding a prosperity that has transformed the lives of thousands of families. At the heart of this transformation is the initiative of Vaagdhara, which has linked turmeric with livelihoods, nutrition, and village self-governance — gram swaraj.

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

Authoritarian destruction of the public sphere in Ecuador: Trumpism in action?

By Pilar Troya Fernández  The situation in Ecuador under Daniel Noboa's government is one of authoritarianism advancing on several fronts simultaneously to consolidate neoliberalism and total submission to the US international agenda. These are not isolated measures, but rather a coordinated strategy that combines job insecurity, the dismantling of the welfare state, unrestricted access to mining, the continuation of oil exploitation without environmental considerations, the centralization of power through the financial suffocation of local governments, and the systematic criminalization of all forms of opposition and popular organization.

Buddhist shrines were 'massively destroyed' by Brahmanical rulers: Historian DN Jha

Nalanda mahavihara By Rajiv Shah  Prominent historian DN Jha, an expert in India's ancient and medieval past, in his new book , "Against the Grain: Notes on Identity, Intolerance and History", in a sharp critique of "Hindutva ideologues", who look at the ancient period of Indian history as "a golden age marked by social harmony, devoid of any religious violence", has said, "Demolition and desecration of rival religious establishments, and the appropriation of their idols, was not uncommon in India before the advent of Islam".

Echoes of Vietnam and Chile: The devastating cost of the I-A Axis in Iran

​ By Ram Puniyani  ​The recent joint military actions by Israel and the United States against Iran have been devastating. Like all wars, this conflict is brutal to its core, leaving a trail of human suffering in its wake. The stated pretext for this aggression—the brutality of the Ayatollah Khamenei regime and its nuclear ambitions—clashes sharply with the reality of the diplomatic landscape. Iran had expressed a willingness to remain at the negotiating table, signaling a readiness to concede points emerging from dialogue. 

False claim? What Venezuela is witnessing is not surrender but a tactical retreat

By Manolo De Los Santos  The early morning hours of January 3, 2026, marked an inflection point in Venezuela and Latin America’s centuries-long struggle for self-determination and independence. Operation Absolute Resolve, ordered by the Trump administration, constituted the most brutal and direct military assault on a sovereign state in the region in recent memory. In a shocking operation that left hundreds dead, President Nicolás Maduro and First Lady Cilia Flores were illegally kidnapped from Venezuelan soil and transported to the United States, where they now face fabricated charges in a New York federal detention facility. In the two months since this act of war, a torrent of speculation has emerged from so-called experts and pundits across the political spectrum. This has followed three main lines: One . The operation’s success indicated treason at the highest levels of the Bolivarian Revolution. Two . Acting President Delcy Rodríguez and the remaining leadership have abandone...

The selective memory of a violent city: Uttam Nagar and the invisible victims of Delhi

By Sunil Kumar*  Hundreds of murders take place in Delhi every year, yet only a few incidents become topics of nationwide discussion. The question is: why does this happen? Today, the incident in Uttam Nagar has become the centre of national debate. A 26-year-old man, Tarun Kumar, was killed following a dispute that reportedly began after a balloon hit a small child. In several colonies of Delhi, slogans such as “Jai Shri Ram” and “Vande Mataram” are being raised while demanding the death penalty for Tarun’s killers. As a result, nearly 50,000 residents of Hastsal JJ Colony are now living in what resembles a state of confinement. 

The price of silence: Why Modi won’t follow Shastri, appeal for sacrifice

By Arundhati Dhuru, Sandeep Pandey*  ​In 1965, as India grappled with war and a crippling food crisis, Prime Minister Lal Bahadur Shastri faced a United States that used wheat shipments under the PL-480 agreement as a lever to dictate Indian foreign policy. Shastri’s response remains legendary: he appealed to the nation to skip one meal a day. Millions of middle-class households complied, choosing temporary hunger over the sacrifice of national dignity. Today, India faces a modern equivalent in the energy sector, yet the leadership’s response stands in stark contrast to that era of self-reliance.

Love letters in a lifelong war: Babusha Kohli’s resistance in verse

By Ravi Ranjan*  “War does not determine who is right—only who is left.” Bertrand Russell’s words echo hauntingly in our times, and few contemporary Hindi poets embody this truth as profoundly as Babusha Kohli. Emerging from Jabalpur, Madhya Pradesh, Kohli has carved a unique space in literature by weaving together tenderness, protest, and philosophy across poetry, prose, and cinema. Her work is not merely artistic expression—it is resistance, refuge, and a call for peace.