In a scramble to go close to Modi, "future" PM, top PR firms start making important personnel changes

Well-placed sources close to Gujarat chief minister Narendra Modi are happy – that, even as Modi is fighting a “winning battle” in the Lok Sabha polls to become India’s next prime minister, already, several public relations (PR) firms have begun to line up, even are closing ranks, and are vying with each other to be close to circles around the PM aspirant. According to these sources, they are making an “unprecedented effort” by recruiting persons who they believe have had access to Modi’s inner circles in Gujarat.

“If till now it was only one top international consultant, APCO Worldwide, involved in organizing the Vibrant Gujarat world business summits for Modi, which had managed to reach close to him, now things are clearly changing”, the sources point out. So close did APCO Worldwide reach to Modi that allegations began flying high on how the top international firm was “hired” for 25,000 US dollars a month to promote Modi worldwide, even campaign for visa, denied to him by Washington, amidst influential circles in the US.
While vehemently denying that APCO Worldwide in any way tried doing any other work beyond organizing public relations for the Vibrant Gujarat business summits, which were a biennial event after 2003, latest information with these sources suggests that PR firms in Delhi, Mumbai and elsewhere are trying hard to “highlight” how they are in no way worse that APCO Worldwide in promoting Modi, he becomes India’s Prime Minister. “There is already a lot of one-upmanship”, the sources point out.
By way of example, the sources say, one of the senior persons working with APCO Worldwide and having big claims of access to the chief minister’s office (CMO) in Gandhinagar, has just joined a top Delhi and Mumbai-based firm, Adfactors PR as senior vice president strategic communications and public affairs. “Tushar Panchal worked with APCO Worldwide between 2011 and 2013. His claim to have access to the CMO has seen him quickly ride up the PR ladder”, these sources point out.
Earlier, Panchal worked with Hansa Public Relations, which carried out a recent opinion poll for NDTV India channel. The opinion poll gave BJP under Modi close to 230 seats in the Lok Sabha, and the NDA a clear majority. Soon after the NDTV released its results, allegations were made that Panchal, as head of services to government practice for APCO Worldwide, “influenced” the poll, carried out by Hansa, in a very big way.
Sources close to Modi claim that while Adfactors PR may have “hired” Panchal in the hope that he would help reach closer to the circles around Modi, he is only one of the several persons who were “vying hard” to “handle” Modi’s PR job in the recent past, but with not much success. “Panchal’s exit from APCO Worldwide, if anything, was not amicable”, the sources point out, suggesting that Modi's did not allow to to go even closer to Modi after the Vibrant Gujarat business summit. APCO Worldwide's contract with the Gujarat government ended in March 2013.
Meanwhile, Panchal's profile describes him as a “specialist with over 20 years of experience in communication fields such as advertising, corporate communications, public relations, investment promotions, public affairs, government affairs and marketing communications.” It adds, “He specializes in relationship management and development and implementation of marketing and corporate communication and business strategies.” He is supposed to help top corporate circles in India by making an impact on the future BJP rule under Modi.
As the Adfactors PR’s website says, “As the world's largest democracy, India also has the world's largest number of political parties. Whether incidental or deliberate, their ideologies impact the functioning of practically every institution and sector.” Adfactors PR was hired by Gujarat International Finance Tec-City (GIFT), which is a dream project of Modi. GIFT has so far failed to take off. Other PR firms which are seeking to go closer to Modi have also worked for the Gujarat government’s various agencies, including Mutual PR, Perfect Relations, Acti Media, Simulations and so on.

Comments

Despite Hindutva hold claim, 18% Hindus in US don't want to be identified with Hinduism!

Scanning through news items on the Google News app on my mobile — which is what I do almost every morning — I came across a story published on India.com, which I found somewhat misleading. The headline said, "Muslim population drops significantly in THIS country as over 25% Muslims leave Islam due to…, the country is…"

Adani Group a key player in Indo-Israel defence cooperation: Tel Aviv daily

Said to be one of the most influential Israeli dailies, "Haaretz" (literally: News of the Land) has identified the Adani Group—known to be close to Prime Minister Narendra Modi—as one of the key Indian business houses engaged in defence cooperation with Israel. Pointing out that India supplied the Israeli military with Hermes 900 drones, the daily reported that this advanced aerial vehicle came off “the production line in a factory set up in Hyderabad, as part of the cooperation between the Israeli Elbit and India's Adani Group.”

Beyond Indus water treaty suspension: A 'nationalist' push despite harsh climate realities

The suspension of the Indus Water Treaty (IWT) appears to have pushed the middle classes, at least in Prime Minister Narendra Modi's home state, Gujarat, further towards what the powers-that-be would consider—a "positive" direction. As usual, during my morning walk, I tried talking with a neighbour about what impact it would have. Ignoring what is widely considered a "security lapse," this person, who had just returned after buying milk, compared the Modi move with Trump.

Tracking a lost link: Soviet-era legacy of Gujarati translator Atul Sawani

The other day, I received a message from a well-known activist, Raju Dipti, who runs an NGO called Jeevan Teerth in Koba village, near Gujarat’s capital, Gandhinagar. He was seeking the contact information of Atul Sawani, a translator of Russian books—mainly political and economic—into Gujarati for Progress Publishers during the Soviet era. He wanted to collect and hand over scanned soft copies, or if possible, hard copies, of Soviet books translated into Gujarati to Arvind Gupta, who currently lives in Pune and is undertaking the herculean task of collecting and making public soft copies of Soviet books that are no longer available in the market, both in English and Indian languages.

A conman, a demolition man: How 'prominent' scribes are defending Pritish Nandy

How to defend Pritish Nandy? That’s the big question some of his so-called fans seem to ponder, especially amidst sharp criticism of his alleged insensitivity during his journalistic career. One such incident involved the theft and publication of the birth certificate of Masaba Gupta, daughter of actor Neena Gupta, in the Illustrated Weekly of India, which Nandy was editing at the time. He reportedly did this to uncover the identity of Masaba’s father.

Irrational? Basis for fear among Hindus about being 'swamped' by Muslims

I was amused while reading an article titled "Ham Paanch, Hamare Pachees", shared on Facebook, by well-known policy analyst Mohan Guruswamy, an alumnus of the John F. Kennedy School of Government, Harvard University, and the Graduate School of Business, Stanford University. Guruswamy, who has also worked as an advisor to the Finance Minister with the rank of Secretary to the Government of India, seeks to probe, as he himself states, "the supposed Muslim attitude to family planning"—a theme that was invoked by Narendra Modi as Gujarat Chief Minister ahead of the December 2002 assembly polls.

Why's Australian crackdown rattling Indian students? Whopping 25% fake visa applications

This is what happened several months ago. A teenager living in the housing society where I reside was sent to Australia to study at a university in Sydney with much fanfare. The parents, whom I often met as part of a group, would tell us how easily the boy got his admission with the help of "some well-meaning friends," adding that they had obtained an education loan to ensure he could study at a graduate school.

Punishing senior citizens? Flipkart, Shopsy stop Cash on Delivery in Ahmedabad!

The other day, someone close to me attempted to order some goodies on Flipkart and its subsidiary Shopsy. After preparing a long list of items, this person, as usual, opted for the Cash on Delivery (popularly known as COD) option, as this senior citizen isn't very familiar with online prepaid payment methods like UPI, credit or debit cards, or online bank transfers through websites. In fact, she is hesitant to make online payments, fearing, "I may make a mistake," she explained, adding, "I read a lot about online frauds, so I always choose COD as it's safe. I have no knowledge of how to prepay online."

Gujarat slips in India Justice Report 2025: From model state to mid-table performer

Overall ranking in IJR reports The latest India Justice Report (IJR), prepared by legal experts with the backing of several civil society organisations and aimed at ranking the capacity of states to deliver justice, has found Gujarat—considered by India's rulers as a model state for others to follow—slipping to the 11th position from fourth in 2022.

Search This Blog