Skip to main content

Paani Foundation’s strategy enthuses half-abandoned villages to battle drought


By Moin Qazi*
Historians will tell you that an explosion of creativity occurs the moment the world starts complaining that there is nothing left to invent, or that the search for solutions has come to an end.
This explosion is fate’s way of reminding us that there is always something just over the horizon of knowledge. Social entrepreneurs are now using their talent to bring lasting solutions to several entrenched social problems at a time when the world has never needed them more.
The Indian film celebrity Aamir Khan is shepherding a very revolutionary campaign–making Maharashtra drought-free in five years. Khan is in the news in villages of Maharashtra for the last two years as conceiver of a revolutionary initiative that is galvanising the rural population to go back to fundamental lessons of water management taught by their ancestors. The government has been purveying the same lessons for long but with little success. When the teacher is Khan, the whole equation of learning and inspiration changes. Maharashtra’s villages are seeing water in their parched lands after consecutive dry years.
Satyamev Jayate Water Cup is the revolutionary initiative of Aamir Khan. The water cup is aimed at building a grassroots people’s movement for water management. Since early times people have been conserving water for offseason by harvesting, storing, and managing rainfall, runoff and stream flow. But modern policies have made them abandon their native wisdom and they are paying a heavy price as they struggle against crippling droughts.
Ancient Indians had mastery over the art of water governance. Kautilya’s Arthashastra, written around 300 BC, has details of how tanks and canals must be built and managed. The key was to clarify the enabling role of the state, the king, and the management role of local communities. The kings did not have armies of public works engineers; they provided incentives to communities who built water systems and managed them. The British changed all this by vesting the resource with the state and creating large bureaucracies for management. People no longer remained part of the system.
But Khan’s enterprise hopes to restore the equation. Started two years ago with his wife, film producer Kiran Rao, his organisation, the Paani Foundation has one ambitious objective—to drought-proof Maharashtra. The central concept is the Satyamev Jayate Water Cup, the incentive for winning a competition on water harvesting. The competition is put together by three non-profits—Paani Foundation, Watershed Organisation Trust and Sparsh-Centre for Participatory Learning.
For the water cup, villages are assessed on watershed management and water conservation works. Last year, 116 villages entered the competition. This year, as word spread, around 1,300 villages from 13 districts in Vidarbha,Marathawada and western Maharashtra joined the fray.
The Satyamev Jayate Water Cup gives the top three villages Rs 50 lakh, Rs 30 lakh and Rs 20 lakh, respectively. There is also a prize for sustainability. Dr Avinash Pol, a dentist, now popularly known as the “paanyache (water) doctor”, is the foundation’s inspiration and guides its policies and programmes. From the historic Ajinkyatara Fort, Dr Pol began a shramdaan or voluntary work initiative to restore water levels in Satara town and his work is a testament to his commitment and ingenuity.
“Eighty percent of the villages that participated in last year’s competition bid goodbye to the water tankers they had been dependent on for years,” says Dr Pol.
Social mobilisation is the lynchpin of the success. The Paani Foundation has worked out a very careful strategy to enthuse half-abandoned villages into battling drought. The secret, of course, is Aamir‘s unique charisma that serves as the glue to enthuse and bind the people. The entire effort is voluntary and participatory and has the element of the Gandhian spirit of self-sacrifice.

Shramdaan (voluntary labour) is a typical Indian strategy, rooted in its culture, to bring people together; it builds the social capital of a community to address critical local issues. “Unless the community is united, you can’t do this task effectively. The competition is very transparent. The marks card is published on the website. But we emphasise quality, not just quantity.” says Dr Pol.
By providing information, networking with other activists, rallying people to believe in collective action, acting as a bridge to the local administration and fostering community-level discussion through discussion clubs, Satyamev Jayate has lit a powerful spark in the deadwood of lost hopes.
The process commences with Aamir Khan writing a personal letter to every gram panchayat, inviting the village to join the water competition. Each competing village then sends five representatives, including two women, for training. A four-day residential training camp is organised. The five representatives return to their village and prepare an extensive watershed development plan. They are also expected to mobilise people by organising gramsabhas to explain the competition and why everyone must get involved. Over 5,000 villagers have been trained on watershed works.
Apart from learning to read contour maps, villagers are trained to construct various water harvesting structures, such as earthen dams, loose boulder structures, continuous contour trenches and deep continuous contour trenches, compartment bonding, etc.
The Paani Foundation arms the representatives with solid technical resources. The Watershed Organisation Trust (WOTR), based in Ahmednagar, is Paani Foundation’s knowledge partner. WOTR has trained 40 Panlot Sevaks—barefoot watershed technicians—to provide field guidance. Three technical trainers are stationed in each taluk.
The annual shramdaan extends over 45 days which is not adequate to achieve the work of this size particularly when the identified village has to be made self-sufficient. Invariably, earth diggers have to be hired to dig deep continuous contour trenches (CCT), ponds and other water reservoirs. The village can raise resources from government programmes such as MGNREGA, IWMP (Integrated Watershed Management Programme), trusts or individual donors.
Several factors make Paani Foundation’s work strikingly unique. First, it believes staunchly in community-based development and has designed programmes accordingly. This knowledge, explained in simple terms, is understood and disseminated from village to village.
Second, the foundation’s strategy focuses on empowering stakeholders with knowledge and motivates them to build a non-political rural leadership. “The pace of work depends on their enthusiasm and motivation,” says Dr Pol. “The main difference in our work is that, unlike the government or the NGO sector, we aren’t giving a single rupee to the villagers. Given the right chance, we believe our villagers can do their work by themselves.”
“This is a movement from below,” says Satyajit Bhatkal, CEO of the Paani Foundation. “If you motivate and empower people through knowledge and skills and they decide to change, that motivational propeller becomes so powerful that no one can hold them back. Our single vision is to create a drought-proof Maharashtra.”
“This is an interesting experiment,” says Crispino Lobo, managing trustee of WOTR. “The timing is crucial. It just precedes the monsoon. Once the rains shower the earth, the accumulation of water in the reservoir is a very satisfying experience. That itself will spur them to greater efforts“.
Given the enormity of India’s water issues, encouraging single villages to revive and protect their own watersheds can seem a feeble response to a national crisis. But compared with controversial top-down, government-led efforts to build big dams and regulate the wanton drilling of deep wells, a careful grassroots effort to manage water locally can look both sensible and sustainable.
Maharashtra chief minister Devendra Fadnavis, inspired by the concept, has put his weight behind it. “Paani adva,paanijirva” (the water conservation slogan of the state government for 40 years) was just a slogan and not a people’s movement. Communication is important. Aamir Khan is a good communicator and he has converted struggle for water conservation into a celebration,” says Fadnavis.

*Author of “Village Diary of a Heretic Banker”, has spent more than three decades in the development sector

Comments

TRENDING

When democracy becomes a performance: The Tibetan exile experience

By Tseten Lhundup*  I was born in Bylakuppe, one of the largest Tibetan settlements in southern India. From childhood, I grew up in simple barracks, along muddy roads, and in fields with limited resources. Over the years, I have watched our democratic system slowly erode. Observing the recent budget session of the 17th Tibetan Parliament-in-Exile, these “democratic procedures” appear grand and orderly on the surface, yet in reality they amount to little more than empty formalities. The parliamentarians seem largely disconnected from the everyday struggles faced by ordinary exiled Tibetans like us.

Study links sanctions to 500,000 deaths annually leading to rise in global backlash

By Bharat Dogra  International opinion is increasingly turning against the expanding burden of sanctions imposed on a growing number of countries. These measures are contributing to humanitarian crises, intensifying domestic discord, and heightening international tensions, thereby increasing the risks of conflicts and wars. 

Dhurandhar: The Revenge — Blurring the line between fiction and political narrative

By Mohd. Ziyaullah Khan*  "Dhurandhar: The Revenge" does not wait to be remembered; it arrives almost on the heels of its predecessor, released on March 19, 2026, just months after the first film’s December 2025 debut. The speed of its arrival feels less like creative urgency and more like calculated timing—cinema responding not to storytelling rhythm but to the emotional climate of its audience. Director Aditya Dhar, along with actor Yami Gautam, appears acutely aware of this moment and how to harness it.

BJP accounts for 99% of political donations in Gujarat: Corporate giants dominate

By Jag Jivan   An analysis of the official data on donations received by national parties from Gujarat during the Financial Year 2024-25 reveals a staggering concentration of funding, with the Bharatiya Janata Party (BJP) accounting for nearly the entirety of the contributions. The data, compiled in a document titled "National Parties donations received from Gujarat during FY-2024-25," lists thousands of transactions, painting a detailed picture of the financial backing for political parties from one of India’s most industrially significant states.

Alarming decline in India's repair culture threatens circular economy goals: Study

By Jag Jivan  A comprehensive new study by environmental research and advocacy organisation Toxics Link has painted a worrying picture of India's fading repair culture, warning that the trend towards replacement over repair is accelerating the country's already critical e-waste crisis.

Beyond the island: Top mythologist reorients the geography of the Ramayana

By Jag Jivan   In a compelling new analysis that challenges conventional geographical assumptions about the ancient epic, writer and mythologist Devdutt Pattanaik has traced the roots of the Ramayana to the forests and river systems of Central and Eastern India, rather than the peninsular south or the modern island nation of Sri Lanka.

Captains extraordinaire: Ranking cricket’s most influential skippers

By Harsh Thakor*  Ranking the greatest cricket captains is a subjective exercise, often sparking passionate debate among fans. The following list is not merely a tally of wins and losses; it is an assessment of leadership’s deeper impact. My criteria fuse a captain’s playing record with their tactical skill, placing the highest consideration on their ability to reshape a team’s fortunes and inspire those around them. A captain who inherited a dominant empire is judged differently from one who resurrected a nation’s cricket from the doldrums. With that in mind, here is my perspective on the finest leaders the game has ever seen.

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

‘No merit’ in Chakraborty’s claims: Personal ethics talk sans details raises questions

By Jag Jivan  A recent opinion piece published in The Quint by Subhash Chandra Garg has raised questions over the circumstances surrounding the resignation of Atanu Chakraborty from HDFC Bank , with Garg stating that the exit “raises doubts about his own ‘ethics’.” Garg, currently Chief Policy Advisor at Subhanjali and former Secretary of the Department of Economic Affairs, Government of India, writes that the Reserve Bank of India ( RBI ) appears to find no substance in Chakraborty’s claims, noting, “It is clear the RBI sees no merit in Atanu Chakraborty’s wild and vague assertions.”